American Fortune Life

In the heyday of the New York magazine industry in the 1920s, and even in the 1990s, those exquisite monthly magazines still enjoyed millions of dollars in advertising revenue, and those magazine editors were still sitting in luxury cars, leading the national clothing trend, and recommending movies and TV to readers. and literary works.

But now, the magazine industry can be described as struggling. The original monopoly advantage in attracting readers and placing advertisements has long since disappeared, and it has been replaced by more flexible technology companies such as Google. Some magazine editors and executives believe that the reduction of designers, photographers, investigative reporters and copy editors by the management has led to a decline in the quality of the magazine, which has caused the magazine to lose its former glory. Some senior editors are also concerned about the trend of chasing financial indicators in the industry Heartbroken.

Although there are still rows of magazines in the traditional newsstands in the streets and alleys of various countries, the publishing industry has been declining. This is an indisputable fact.

Today, when the Internet occupies the mainstream of the world, for the magazine industry that has long relied on a large number of high-cost advertisements to survive, the formula of fine paper plus advertisements is no longer applicable.

Now that major publishers are retrenching, well-known editors with big salaries and big spenders are slowly becoming a thing of the past. Even the executives of journal publishing groups such as Hearst and Time Group are strictly controlling their budgets. They have become more and more cautious about hiring photographers who earn millions of dollars and authors who cost $5 a word, and even directly abandon them. use.

In the Rockefeller Center building, Andy's spacious office displays many furnishings that belong to the glory days of the past. Behind his desk, there is a framed quote by Theodore Roosevelt (President of the United States): Believe? you? can? and? you? re? halfway? there. It's half the battle.) Standing in front of the floor-to-ceiling windows, Andy had a panoramic view of New York's Hudson River and Central Park, turned around, walked back to his desk and sat down, looking at Jon Meacham who was drinking coffee opposite him.

"You can start to think about the source of revenue for the second year now, which is related to the cost of each magazine. I still say that if you have how much money to do, if you can't control the cost, you can only streamline the magazine. mechanism!

We can consider letting the younger generation take over the magazine, or let the industry continue to develop healthily. After all, many old editors have found it difficult to adapt to the rhythm and form of news in the Internet age. Just like the founder of "Rolling Stone" magazine, Jen Wenner, the stubborn old man who has always refused to digitize the content of the magazine will make Rolling Stone die.

In order for the magazine to survive, it must find ways to increase revenue and attract readers who prefer e-reading. Although the smell of paper magazines still exists, we have easily acquired hundreds of magazines this time, which is already a good example. The magazine industry is running out of time. If we count from the 1920s to the 2020s, this century is almost the life cycle of the magazine industry. "

Find new ways to increase revenue and reduce expenses.

Jon Meacham, wearing a dark blue pinstripe suit, put down the coffee cup in his hand and said with a solemn expression: "I understand that in fact, all media companies are facing reform, and we are no exception. We have already made a reform plan." Books will continue to be adjusted and optimized, and the entire industry is desperately looking for a way out, trying to make up for the large loss of operating income, and it is understandable to launch some experimental measures.”

To be honest, Jon Meacham still has some different views on the boss’s proposal to let the younger generation take over the magazine. In addition to the lack of confidence and trust in the new generation, the most important point is that the well-known editor-in-chief was a symbol of a magazine in the past .

"The problem is that some of the new generation of new editor-in-chiefs think,

Creativity and high-quality journalism can be mass-produced. And those who just want to do the same thing day after day, year after year, are really not suitable for this job. "

"Hehe..." Andy naturally understands the pride and persistence of senior media professionals like Jon Meacham, and knows that they also look down on the opportunistic methods of the younger generation. However, in the end, the situation is stronger than people. At any time, profit takes the first place. If you can't make money, it's useless if the whole world says yes.

"The right talent can be found after all, what do you think?"

Without waiting for Jon Meacham to answer, Andy looked at him with deep eyes, and said lightly: "I know very well that magazines will eventually lose their practical value like small sailboats. But people will still love them, There will still be people who will continue to write the magazine, and there will still be people who will pay for it. So that's why I agreed to the acquisition plan.

Especially the birth of the new middle-class market, the Tianchao market, they are the main targets of our fashion magazines, just like the Americans who used to be rich, they will start to buy, buy and buy. The rhythm of buying to the whole world, we will usher in the crazy period of the new rich class, what we have to do is to tell them what is good, serve them well, even if it becomes a shopping guide, as long as it can make a profit. "

"..."

With a dignified expression and complicated eyes, Jon Meacham left the office with the final explanation of the big boss, while Andy picked up the coffee and shook his head with a smile on his mouth. It is the same in all countries in the world. It is a common problem among intellectuals, even if American intellectuals are already very realistic, and they are also full of rejection of some decisions that smell like banknote ink.

Survival can't be guaranteed, and you're so damn poor, this is the advanced stage of the poor disease!

Boom——

"Boss, Mr. Alvetrie is here." The little assistant, wearing a white sleeveless vest and a T-skirt with a bow tie, opened the door and walked into the office to report.

Andy looked at the graceful curves outlined by the clothes, obviously he could use the answering machine to tell him, but he wanted to come in to report, just to show his presence in front of his eyes, he couldn't help laughing: "Hehe, let him come in... the clothes are very Beautiful, simple and sexy, come in later, and report to me about your latest situation alone."

"Okay, boss." The little assistant couldn't help straightening her back, making the curve of the white vest more steep, and said happily with a coquettish face, then turned around and walked out of the office with her slender waist twisted.

"Hey, it's really a trouble of happiness!" Andy squeezed his waist with both hands, moved a few times, and thought of the ups and downs on the plane, he couldn't help sighing.

"boss."

Looking at Alvetrie who walked in, Andy nodded with a smile, stretched out his hand to signal, and said, "Sit down."

"Thank you." After Al sat down, he handed a folder to Andy, and then introduced: "This is the detailed situation of stocks and futures in the recent period."

Andy looked at Al reaching out to take the document, and said with a smile: "Hehe, the recent market is not very good..."

"It's true for others, but for you, the boss, as long as the U.S. financial market doesn't completely collapse, you won't lose money." Al said with a calm smile.

"Hehe, it's just that the cost is low. Look, gold has fallen by another $3.70 per ounce today. This is also a loss." Andy naturally knows this. , then the U.S. financial system is really going to collapse again.

"The fluctuation of the gold price is mainly affected by the fact that the International Energy Agency pointed out in its monthly report that the global demand for oil in 2009 will drop by 2.9%, while the New York crude oil price fell again and fell below the psychological barrier of 60 US dollars. In addition, The recent continuous decline in the prices of other bulk commodities has effectively alleviated investors' concerns about economic inflation and reduced the attractiveness of gold as a store of value.

The trade deficit fell to $26 billion in May from a revised $28.8 billion in April, far better than economists had expected. Inspired by this, the dollar exchange rate rose again, which also added pressure to the decline in gold.

But these are short-term fluctuations. In the long run, the price of gold will continue to rise, and the depreciation of the dollar is an irreversible trend! "

For Alvetrie's analysis, Andy naturally agrees very much. Regardless of other things, the only point is that the dollar injection is too serious. This is also the main reason why many listed companies will have a market value of more than 100 billion in the future.