American Fortune Life

"Beep—"

The phone rang for an email notification, and Andy opened it and looked at it, then said to Martin, the safety director in the co-pilot position, "Go directly to the Los Angeles Times headquarters."

"Okay, boss." After Martin responded, he reached out and pressed the headset on his ear, and began to notify all vehicles to change the destination.

That's right, Andy is going to reveal the layout of the old fox Warren Buffett in advance. As for whether it is a coincidence or Warren Buffett's digging layout, it is not important to Andy now. What he is doing now is to expose it. , let everyone watch and think about it.

Andy is looking forward to the reaction of Costco's founder and chairman Jeffrey Brotman and co-founder Jim Sinegal. When they see the content in the newspaper, will they be shocked? Sweating all over?

The board of directors of my own company has almost become a sieve, no, it is not a sieve, it is surrounded by groups, just waiting for someone to shout for acquisition, the business they created and fought for will become someone else's!

As for the coincidence, the conjectures made by these people in series are just conjectures, and they did not make a decision that is unfavorable to Costco. That is a very idealistic thing, I believe

The two co-founders, Jeffrey Brotman and Jim Sinegal, will make adjustments to the board of directors regardless of whether they have been wronged or not. They may dissolve the existing board of directors and re-elect.

And when this matter is published in the newspaper, it is not a detriment to others. Andy will be the biggest beneficiary. First, it can force Warren Buffett to give up the acquisition of Costco. Second, as soon as the news is released, the stock price of Costco will inevitably soar. Thirdly, after clarification from various parties, the acquisition rumors are proven to be false, and the stock price will inevitably fall. The price difference between the rise and fall of the stock can definitely make a good profit!

The Los Angeles Times building is next to the City Hall, with a history of more than 130 years. The appearance of the building is calm and atmospheric. The decoration of the hall is gorgeous. There is a huge globe in the middle. The arrival of Andy, the big boss, will naturally alarm the entire Los Angeles Times. After all, as a big boss However, the number of times Andy came to the newspaper office is still very small.

"What Caused the Print Media Crisis?"

In the meeting room of the Times, Andy looked at all the management of the newspaper with a faint smile on his face, and asked lightly, but he didn't mean to ask everyone present to answer, because he knew that he couldn't hear anything new answer.

"Many people think that it is caused by Internet reading and mobile reading formed by the development of information technology, especially the Internet and mobile Internet. Indeed, Internet reading has taken away many users, including the development of other new media such as Internet video, mobile TV, etc. It also took away a lot of advertisers.

However, if one thinks that the cause of the crisis is only due to the more convenient reading brought about by Internet technology, it may be superficial, because for paper media, moving from paper to Internet, from paper to electronic, will not be a big problem. Too difficult things, haven't we also done it?

Although some people emphasize the mysterious "Internet gene" theory, and many paper media have tried various transformations to so-called new media many years ago, why are there so few successful ones? "

Andy's vision has become sharper at this time. From his acquisition of the Los Angeles Times to investing a sum of money to make the Los Angeles Times run better, it can be said that he is not partial. After all, it is the largest national newspaper in his hands. However, The results given by the newspaper did not satisfy him, but the money was not less, which made Andy a little upset, he is not a fool!

This time, when he came to deliver the news, he happened to hit him. If he didn't look good, Andy would have to raise his butcher's knife and make a drastic cut to the Los Angeles Times.

"That's because the problem is not as simple as the change of the medium. In my opinion, the real crisis or the primary crisis of the print media is the content crisis, that is, the content lacks value and is not attractive. Therefore, users become unnecessary. Paper media. Or, when viewing the same low-value content, users will choose relatively lower cost,

Even free, and more convenient Internet, mobile Internet reading.

Look at the current newspapers. When you open several metropolitan newspapers in a city, you will see that the content is the same, as if they were negotiated and published after changing a few words. If the work can be so simple, we will raise such What's the use of having a lot of senior reporters and editors? Just find a few editors on the Internet. Also, what's the point of posting in newspapers that are messy and unnecessary for ordinary users? Waste ink, take up space? !"

At this time, Andy's voice had risen, and the expression on his face had also become severe. His eyes were sharp and cold, scanning the faces of everyone in the newspaper, from the chief editor to the senior editor. Listening to the young boss's reprimand with their heads down, it was the first time that they deeply felt the sternness and anger of their young boss.

"Today's most successful news business models have taught us that we must meet the needs of reading and subscribing customers, and for the most successful transformed companies, this means investing in core content and products to satisfy paying readers, rather than investing in speculative A new business line with stronger xing.

Most importantly, business transformation requires newsroom transformation! "

As soon as Andy said this, John Carroll, the editor-in-chief who had lowered his head and remained silent, raised his head and said, "No! The news room cannot be transformed, and we must never truly become an entertainment gossip newspaper!"

Andy still respects the editor-in-chief who helped The Times win 13 Pulitzer Prizes for journalism. Although he directly rejected his proposal, he was not angry because of it. Andy still has a heart.

"Hehe, OK, John, since you feel that the newsroom can do well without transformation, then I will wait and see. However, the film and television of the media group have been reorganized and integrated, and the next step is the resource integration and reform of the newspaper office. I hope Use integrated resources to build a huge content network based on a large amount of free and cheap content.

Moreover, according to what I know, there are many problems in the Los Angeles Times newspaper. When the people I sent to investigate, many people said that they can’t talk about it before the union votes to solve it. Haha, it’s really interesting. In this case , then let them go to the trade union to get paid! "

What Andy said, the faces of the people present suddenly changed suddenly, some were pale, some were gloomy, and more were panicked. The atmosphere in the meeting room suddenly dropped to freezing point. As the savior of 'It's Dawn', he's finally about to raise his butcher's knife!

"Hehe, I don't know if I don't check. I was shocked when I checked. As one of the most important news organizations in the United States, the Los Angeles Times, which has won 44 Pulitzer Prizes over the years, has more than 400 news editors in the dark. Most of the editors are actually obeying the union, saying that they have to wait for the union to vote, so they refuse to cooperate with the investigators sent by my boss... Interesting, really interesting, can you think that if the union votes, I will be fired This boss, they will join forces to fire me?

I would like to ask all of you here, who owns this newspaper, is it mine, Andy Smith, or does it belong to the union? With such a bad environment, I would like to ask everyone here, who is in charge? "

At this time, Andy only had a sneer full of frost on his face, his eyes were like sharp blades, and he scanned the meeting room, his subordinates turned pale, slammed his hands on the meeting table, stood up, body Leaning forward, his eyes became colder, and he said in a cold voice: "Since you hold my job but take orders from others, then I will smash their jobs and get the hell out of here. Still running, it's my newspaper, my Andy Smith's!"