Blackstone Code

"Nel, and Koeman, society is developing very quickly."

“Some people always sit on dirty chairs or sit on dirty sofas and think about a question: Why do rich people become richer and richer, and why do poor people become poorer and poorer?”

"Actually, the reason is very simple. Society is developing faster and faster. This is why the gap between the rich and the poor is getting wider and wider."

"When you are still thinking about where to open your store to attract more customers and what services to provide to improve service quality, your potential customer base has already been robbed."

"We have money and you have professional knowledge, so let's not start with the stupidest possible start!"

"But before that, let me tell you a story..."

In another world, there is a catering brand known as "one of the three catering empires". It has no advertising or even advanced development methods, but it miraculously has its own brand in every city. The territory has even gone abroad.

At that time, Lynch had a conversation with one of their big shots about how their catering empire was developing. He thought it might involve some high-end business secrets, which would not be easy to trick out.

Unexpectedly, the other party did not mind telling them the secret of their rapid development and growth, which was natural selection and the combination of interests.

In this catering empire, there is a group of people called "pathfinders" or "pioneers" who play the most important role.

They will rent a short-term storefront in various cities where they think they have commercial value, and then start their simple fast food work.

Take a mom-and-pop store as an example. If the profit of this store per person per month is higher than the local per capita wage within three months, they will send the store's information back to the headquarters of the catering empire.

The headquarters of the catering empire will announce this news to franchisees. There is an open store in a certain location in a certain city, how much profit it makes every month, and it is suitable for a family or group of several people.

At this time, there will be franchisees or newly joined groups bidding, and they will allocate transfer fees, equipment fees, etc. in line with the minimum bidding fees given by the "Pioneers" to win this store that can be said to be profitable.

After the store is transferred, these "pioneers" will look for new business opportunities. They earn their own wages in three months, and then earn a transfer fee. In fact, they earn more than others.

At the same time, they also bear risks that other franchisees do not need to bear. For example, if the store operation is not effective, they may lose three months' rent.

But overall, there are still more opportunities to make money.

In this way, with the help of each "pioneer", a catering empire spread quietly throughout the country and can be seen overseas!

This is not the result of investing billions and tens of billions in promotion and publicity. It has never been advertised, but people have become accustomed to its existence, accustomed to seeing it everywhere, and then spend a little time to settle some stomach problems. The problem.

Of course, Lynch cannot tell these things exactly as they are. His stories have been processed to be more in line with the values ​​of this world.

Of course, in terms of capital operation, it is also more straightforward. It doesn't seem too wrong to be cruel.

“If we opened a gym in Sabine, from the time we opened it to the time we made enough money to open the next one, we might have missed the entire wave.”

"So in this case, we have to open things up as quickly as the Blazers did, but we shouldn't bear the losses ourselves, we need to have other people bear the losses for us."

"We need to adopt a company-to-individual partnership approach to quickly promote it. I believe there must be countless fitness coaches in this industry who want to be store managers themselves, right, Komen?"

Corman called Lynch "Mr. Lynch", but Lynch called him "Mr. Corman" less respectfully. The Federation is a country that pursues freedom and equality, but there is a prerequisite for this. The social classes of both parties are equal. of.

Mr. Coleman, who was sitting opposite Lynch, swallowed and nodded as if he had seen a ghost. "Yes, Mr. Lynch." This was also what Lynch heard the most.

It's always "Yes, Mr. Lynch" and rarely "No, Mr. Lynch", no one can say no to him!

"It is true that there are many fitness coaches like me who want to start a career of their own, but...", he still hesitated.

He had probably understood what Lynch just said. Lynch wanted to open a store quickly, but he didn't want to take the risk himself. He wanted to pass the risk to the fitness instructors who wanted to open a gym.

As a fitness coach, Coleman felt that he had been humiliated, but as "Mr. Coleman" who might become Lynch's mother's second husband and wanted to make a difference, he finally decided to give up discussing this matter with Lynch. question.

"What should I do?", he asked.

Nell, who was sitting aside, did not speak, but from the way he lit another cigarette, he was also looking forward to what Lynch was going to say next, what a capitalist should do, although Lynch did not Admit yourself to be a capitalist.

"You have to understand that the value of a brand is not just as superficial as how much its only store is worth. The value of a brand lies in its influence and people's trust in it. What we have to do is invest in the value of the brand."

"Those coaches who want to be their own store managers and open their own gyms, all they invest is concrete wealth. Compared to the value of the chain brand, we actually invest more."

"They have a more or less clear understanding of the fitness groups in each city. We find the best locations and rent the best stores. If they don't have enough money, they can borrow from us."

"In short, we are responsible for influence, brand planning, and career development planning, and they are responsible for paying."

"If the store begins to enter a profit period and we can make money, we will continue to keep the store. If we can't make money, we will immediately kick out those partners and terminate the contract. We can find any reason, such as a customer complaining that they are being tutored. Use your hands and feet..."

When Lynch was talking about how to be a capitalist, Nell suddenly interjected, "Can we also use this method to kick them out and replace them with cheaper employees when business is at its best?"

Lynch looked at Nel in surprise, while Koeman looked at Nel with a "You're so fucking impersonal" expression.

Nel felt a little embarrassed when the two looked at him, especially Coman's expression. He scratched his head and said, "Am I wrong? This is how we can maximize our interests."

Lynch pointed at him, "You are right, you are also one of the shareholders, and you have the right to make decisions, but I suggest you not to use this trick too much, just use it once in a while."

"If we kick out the original partners on a large scale, our brand will become bad this time, and the value of the brand will be worthless. Do you understand what I mean?"

"And our set of things is easy to replicate, they have mastered it out here and are successful, and soon we will have competitors."

This is different from what Lynch said about immediately kicking people out if the investment is unsuccessful. In fact, if these stores cannot make money, Lynch is not harming anyone by immediately terminating the partnership contract. This is very important!

It seemed as if Lynch had nothing to lose. Those coaches who dreamed of having a gym of their own not only failed, but also lost all their money. In fact, this was not the case.

Sometimes what we see and hear is far from the truth.

If this partnership pattern continues, these fitness coaches will start to incur debts, and the debts will increase as the business performance is not good, and in the end it will become a debt that crushes them.

They will fall into the abyss for the rest of their lives because of the failure of this business venture.

As the most conscientious and socially responsible businessman, Lynch will definitely not let this happen.

Although they may lose all their money to start a business, they will not take on any debt for starting a business. Not only will they not curse Lynch, they will also praise him!

Lynch explained briefly, and Nell's eyes changed when he looked at Lynch. After a while, he nodded and realized his mistake, "You have such a damn conscience!"

Lynch smiled and expressed his affirmation that Nell recognized his own shortcomings, and then said, "We are not doing nothing in this process. We only think about using other people's money to start our own business. This is wrong."

"I ask you to sign those beauty pageant and bodybuilding champions as soon as possible and organize a bodybuilding competition of our own, and make it as big as possible."

"I will find some celebrities to become our members and let them occasionally appear in a gym somewhere. These will be converted into our brand value and our influence."

"Those star-chasers will come to our gym to sweat, and they will dedicate their youth to the equipment!"

"Now, do you understand what I just said?"

Logically speaking, these are two "fathers" one behind the other, but at this time both fathers looked at Lynch with admiration more like students.

Shameless, but exciting.

Even knowing that there are so many twists and turns, Koeman is willing to join Lynch's chain plan as a fitness coach.

Because it is very simple, everyone does not think that they will fail, nor do they think that they are inferior to others.

On the contrary, everyone will think that they are the protagonist, the top figure dancing in the storm.

They lacked an opportunity before, but now the opportunity has not only come, but has also taken the initiative to get into their hands. Why not give it a try?

Even if it fails, it's just starting over again without debt, but what if it succeeds?

After a while, Coleman asked, "What is the name of our chain brand?"

Lynch said matter-of-factly, "Yurmei!"