Chatty Hollywood

"How does it feel to live in a mental hospital?"

Jay Leno asked Bruce Willis.

The latter shook his head,

"It's so bad! In fact, the biggest problem there is not so much the lack of care, but the feeling of abandonment from society."

"Feeling abandoned?"

"Yes."

Bruce Willis explained,

"There, you will always feel disconnected from the outside society. This will make people who are based on society extremely uncomfortable."

"And, as many psychologists say, everyone sees the world differently. The world as seen by mentally ill patients is just more different from ours."

"Yet they need to be locked up in a mental hospital..."

Having said this, Bruce Willis wrinkled his iconic bitter face again,

"The filming process made me realize this more clearly. You know, in the movie, I play a psychologist, and my patient is a little boy. He is born--"

"Cough cough cough!"

Charlotte interrupted Bruce Willis' story with a fit of coughing,

"Bruce, if you continue to say anything, it will be a spoiler!"

"Yeah?"

Bruce Willis looked embarrassed as if he had almost made a mistake. He skipped the spoiler part and continued,

"Anyway, I learned a lot through shooting this movie, so I came up with an idea."

As he spoke, he turned to Charlotte and asked in a formal tone,

"Mr. Director, can our new film be screened for free in orphanages, nursing homes and mental hospitals across the United States at the same time as its premiere?"

"this……"

Charlotte pondered for a moment,

"It's more difficult across the United States. After all, it's not too long before the release date, so we can't organize so many people. However, if it's just around the Los Angeles area, you can give it a try."

“It’s okay near Los Angeles!”

At this time, Bruce Willis had the divine face of a philanthropist.

"Even if the beginning is not perfect, this kind of thing always starts from a little bit."

"You're right!"

Both Charlotte and Jay Leno on the side applauded in agreement...

**********

"The publicity effect of this program should be good!"

Charlotte concluded to Bruce Willis on the way out after the show.

"Charity is an eternal topic. Using this to hype the movie is a very smart choice."

Bruce Willis echoed.

To be honest, he really admires director Charlotte Booth - not to mention the high level of filming, but also such good creativity in publicity -

You know, although many wealthy people in the United States like to use charity to embellish themselves, especially in Hollywood, it is rare to use charity to promote movies.

Therefore, Charlotte's proposal to show free screenings in orphanages, nursing homes and mental hospitals near Los Angeles was indeed like an antelope hanging its horns, which made Bruce Willis marvel and admire.

——That's right, Bruce Willis's charity idea was not actually his own inspiration, but the result of the collective research of the entire publicity department under Charlotte's suggestion.

Bruce Willis is just the person responsible for speaking out about this result, the one who really pushed it behind the scenes.

Actually it's still Charlotte.

As for why Charlotte had this idea, it was purely because he had seen too much before traveling through time.

In later generations of Hollywood, it is not too common to sell charity characters, and it is common for all movie box office revenue to be donated to charity.

Although there are a lot of tricks here, it sounds really high-end, so Charlotte now wants to experiment with future tricks.

Although in 1996, a series of women's rights, equality and other organizations that supported these charity methods were not active yet, on the other hand, charity methods are still relatively new now and there is no bad street.

Once you enter and exit the room, the effect should not be much different.

What's more, Charlotte knew very well that this movie was indeed in line with the charity theme of caring for mentally ill patients and children.

So, why not give it a try?

In particular, if it is only shown free of charge in orphanages, nursing homes, and mental hospitals near the Los Angeles area, it will not cost much at all, and it will not affect the original box office.

——After all, most people who live in these places have little need or ability to watch movies.

Allowing them to watch the movie for free will not only not reduce the money they could originally earn, but also allow more families to choose to take their children to watch the movie because of the positive publicity effect.

This is definitely a smart plan to earn both fame and box office.

Even after being persuaded by Charlotte, Warner Bros. has already prepared a record. Once this kind of publicity plan really shows its effect in North America, it will also be implemented in other important Hollywood ticket warehouses such as Europe and other places where charity is more popular. Use a similar scheme.

At that time, it will quickly rush into the markets of various countries under the banner of charity.

Charlotte thought with a hint of sarcasm in her heart, but didn't say anything.

After all, he himself is the proposer of this plan and also the beneficiary.

Moreover, in this regard, in addition to propaganda, he also hides a deeper purpose...

**********

However, regardless of Charlotte's purpose, this kind of charity promotion by the crew is indeed much higher than several movies released at the same time.

Many moviegoers have become fond of this movie and have set their sights on watching the movie in advance.

This gives a very good preheating effect.

Especially after learning from the trailer that it was rated PG-13 and that it had a child protagonist, many families set it as their top summer goal.

You know, in the North American box office market, whoever wins the family audience wins the world.

After all, ordinary viewers will only buy one ticket to watch a movie, and two tickets for a family are considered few. Then consider the fact that Americans either don’t have children or have a lot of reproductive habits throughout their lives…

Anyway, this trick that Disney will use to sweep Hollywood in the future is now being used by the crew in advance to take off.

It can be said that even before it was released, it had already won half of the box office battle with movies of the same period.

The only thing left now is the official release, and the chance to win is completely locked in.

And this day is coming soon——