Chicago 1990

"No, Mr. Roberts, you... As a radio, telecommunications, and broadband infrastructure operator, Comcast should be like, like a highway company..."

"No one stipulates that highway companies can't make cars, right? aplus."

"Yes, there is no rule, but you use Disney to directly participate in the competition between content providers... Small and medium companies such as Litman Media will be very troubled."

"There is no need to worry about aplus at this point. I guarantee that our policy will not change. Yes, Disney’s abc TV network is very strong, but we will definitely not squeeze out the channel resources of other TV stations because of this. On the contrary, the brand-new Kang Custer will provide you with a larger and broader space for the movies and records released through Disney. This is a win-win for us...aplus, I think you should not be someone who is afraid of change."

"I was just a little surprised."

"Haha, no way. Do you know what the current US local operator with only about 200,000 user resources is selling? 800 million dollars. Our expansion in the original field has reached the limit, and we must step out of the comfort zone to find new profits. Growth point..."

After talking with Comcast Chairman Roberts, Song Ya put down the phone, never expected, another Comcast would come out of the oblique stabbing?

And like Disney, Comcast, which has signed exclusive channel resources with a and ace, also belongs to its own rear...

"Why didn't you think that Comcast would be changed before... I didn't offend the rich second generation, right?"

He even wondered if it had something to do with his own hatred physique. "It's reasonable to say that it's impossible? Little Roberts's ability and tolerance are almost the ceiling of the second generation of business. I have never had any conflict with him."

"Don't be too narcissistic, you, who would take 544 billion dollars of real money just to disgust you..."

Sloan vomited: "In this terrifying hostile takeover case, you are just a trivial little character ok? Besides, isn't our cooperation with Comcast always happy?"

"But the emperor should resist desperately, right?" Song Ya asked.

"Sure, Eisner kind of power freak..."

Sloan put a document in front of him.

After the acquisition of atandt’s cable TV division, Comcast currently has nearly 21.5 million cable subscribers and is the largest cable service provider in the United States. At the same time, Comcast also owns nearly 15 million Broadband and IP phone users are the second largest Internet service provider in the United States...'

'According to its 2003 fiscal year report before the takeover offer to Disney, Comcast currently has 67,000 employees, annual revenue of 18.3 billion meters, and profit of 6.4 billion meters. ...'

'While Disney is a media giant spanning films, television, amusement parks, animation peripherals, the Internet and other fields. It has approximately 112,000 employees worldwide. Since last year’s annual report has not yet been disclosed, the industry estimates its fiscal 2003 The total annual revenue is about 25 billion meters, and the profit is only about 1 billion meters...'

‘From any point of view, Disney’s scale is larger, while Comcast’s profitability is higher. The current market value of Disney is about 42 billion dollars, and Comcast’s market value is 80 billion...’

'According to this offer, Comcast will convert 42 billion of the 54 billion to all Disney shareholders at the current stock price of the two companies. The current price is about 0.78 to 1. The premium is Comcast fully assumes Disney’s $12 billion debt. ’

‘It looks like a good business for Disney, and the two companies’ industrial layouts are also very complementary...’

"Come in."

On the night of the eleventh, Eisner was also facing a similar document in front of him for a long exam, focusing so much on Linton who came in lightly.

"The timing of Comcast's shot is too delicate, boss, we will have a shareholder meeting on the 3rd of next month... Roy and the others are making trouble again."

Linton secretly observed and felt that the sudden incident made His Majesty the Emperor panic. He was already sickened with bloodshot eyes and terribly serious face. After waiting for a long time, he had to speak cautiously.

"No... ahem."

His Majesty finally cleared his throat and said, "We can't wait until the shareholders meeting, we have to persuade Comcast to leave Comcast before then."

The two things came together, and it seems that His Majesty the Emperor has no confidence in repelling all enemies in the general meeting of shareholders.

"Is it... more difficult?" No one is stupid, Comcast deliberately chose this opportunity, and the heart of the barbarian is already obvious.

"No matter how difficult it is!"

His Majesty the Emperor restored some lion-like domineering, and then swept down the documents again, "Go and call the chief financial officer."

"Yes!"

Linton tentatively asked before heading out: "Are we re-signing a contract with aplus? We now need strong supporters with abundant cash. Based on interests, he naturally hopes that we can tide over the difficulties."

"That's too late."

His Majesty the Emperor shook his head and raised his eyelids to glance at Linton, knowing that this cronie wanted to take this opportunity to try to cancel the clause in the original contract that prohibited aplus from holding Disney stocks. He also knew Linton’s alliance with the billionaire. "It's not enough. In short, let's get rid of our immediate troubles."

"OK."

Linton didn't dare to say more, and went out to call someone. The emperor's heart is unpredictable, and the emperor has his own tactics. Even within the royalist party, his vice chairman is not without enemies, but he belongs to a member who has been divided and drawn.

"Annual report? Impossible, too late..."

Such an important position of chief financial officer naturally belongs to the royalist party. He waited in the office and was quickly called over, "It will be the end of the month as soon as possible."

"The end of the month is late."

His Majesty the Emperor asked impatiently: "What about the fourth quarter quarterly report?"

"That... almost finished."

"Have you brought it?"

"Bring it." The CFO immediately took out the document and submitted it, perhaps realizing something, and then took out a handkerchief to wipe the sweat from his forehead.

"You go home and rest, everyone is very tired today." His Majesty sent Linton away and took a serious look.

'Disney suddenly disclosed the fourth quarter of last year’s quarterly report on the second day of getting Comcast’s offer. The data showed that its revenue and profit in the fourth quarter of last year were gratifying. Disney believes that this means that the company’s operating conditions are still in the aftermath of the stock market crash. In the fourth quarter, revenue was 8.56 billion and profit was 688 million, which was a year-on-year increase of 55% and 19% respectively...'

Later on the 12th, another heavy news detonated.

"Our Emperor is panicked."

Little Roberts sneered at the bc news screen on the TV.

"He is still him, simple but effective. Hey!" Old Roberts sighed and closed his eyes.

"Take Jobs." Little Roberts picked up the microphone: "Steve, our enemy is in chaos... The fourth quarter profit is higher than the previous three quarters combined? It's really laughable! Yes, if there is that now The false evidence of a botched quarterly report will be our Longinus gun that quickly killed Disney."

"Don't forget Steve, we have a lot of Disney stock in our hands..."

After Jobs hung up the phone, Larry Ellison, the founder of Oracle who heard clearly, reminded him.

"Robert, we need the original evidence." Chief Jobs took the test, or dialed out, "You are the chief operating officer, shouldn't it be difficult?"

"I'm in a meeting...give me some time to think about it and call you later."

Robert Egger, who was shrinking in a remote corner, pushed back in a low voice, and stayed calm for a while before he straightened up again and took a big step calmly.

"No one will surrender after receiving the first offer, Comcast can pay a better price haha..."

Eisner, who was speaking to its senior executives, glanced at Robert Iger, who quietly pushed the door to his seat, and continued to smile: "Five-four billion... Well, maybe we should find more competitors for Comcast. Sell, we also have to sell a good price!"

In addition to looking haggard, His Majesty seemed to have completely recovered from yesterday's shock, full of energy, and a loud voice, "Robert, who was looking for you just now?"

"The directors are all concerned about when the board meeting will be held." Of course Robert Iger would not tell the truth. "They are very anxious and keep asking."

"Haha, for sure, I can understand. Emm..."

Eisner groaned for half a minute, "Number sixteen."

"Will it be too late? All the media and investors are waiting for our response to Comcast's hostile takeover." Robert Egger executives questioned.

"For the time being, I will respond. Don't talk nonsense."

Eisner waved his hand arrogantly, and gave a large package of seals, "In addition, our media must immediately move to create pressure on Comcast, and then cooperate with me to release news of other bidders entering the game. Four billion...54 billion is absolutely not good."

"He's expecting Disney's stock price to rise and Comcast's stock price to fall tomorrow?"

Since Comcast’s condition was a share swap and M&A, Eisner would be able to tell what fool Eisner wanted to do, as long as Song Ya frowned after Linton reported the progress on the 16th board of directors, “Comcast should have been Have you secretly absorbed a lot of stocks? Can His Majesty the Emperor achieve his goal?"

"Who can make it clear about the ever-changing business war, sorry aplus, he still seems unwilling to let your money in at this time."

Linton said frustratedly. There was a problem with the quarterly report today. Of course he could detect that His Majesty was panicking, but he was still so wary of his multi-billionaire foreign aid, and it was discouraging.

"It's okay, my little money really won't play a big role."

Throw real money in to buy Disney? Song Ya actually has no ability or willingness. First of all, it is not enough to change the situation. Secondly, he also has doubts about whether Eisner's Disney is worth investing in.

If you have money, you might as well continue to invest in Apple.

The ipod series sales data are getting better and better, and Apple's stock price has risen to one six. Even if it is for investment purposes, both itself and its investment banks have gained a lot.

In the final analysis, I just don't want to see Disney fall into the hands of the alliance between Roy Disney and Jobs. Comcast accidentally killed? In fact, the relationship with myself is not bad.

"Does the capital market look optimistic about this merger?" After finishing dealing with Linton, he called to consult with O'Grady of Northern Trust.

"It is generally felt that Comcast hastily entered a new field a bit reckless, Hollywood...there is a long list of the unfortunate giants."

O'Grady replied: "In addition, Disney's quarterly report today is very beautiful. If other factors are not calculated... it is normal for the stock prices of companies that have suffered malicious mergers to rise."

"other factors?"

"Dare to initiate a malicious merger, Comcast must have enough ammunition."

At this time, there was an incoming call on the phone again, Song Ya subconsciously wanted to refuse to answer, but saw that the number came from Eisner's office.

"Mr. Eisner." Linton didn't remind him just now, maybe he didn't know that His Majesty the Emperor would directly look for himself.

"Aplus, I am sorry that I rejected Linton's suggestion. I also think that the stock ban is a bit out of date, but if it is suddenly lifted at this time, it will make the outside world think that Disney has nowhere to go."

His Majesty the emperor seemed to be really panicked. The more kind the tone and the more detailed the explanation, the more abrupt and abnormal, "You know, there are enemies inside the company... Now market confidence is very important to us."

"I understand, Mr. Eisner, don't worry, I respect you, and I will continue to support you firmly. It will be a disaster for Disney to lose your leadership." Song Ya said, "I can't imagine."

"Haha, thank you, I also like you very much, you are the best young man I have ever met."

The two complimented each other a few words, and Eisner asked Song Ya to speak publicly again before the Disney board meeting on the 16th.

"Uh…"

This time it seems a bit unpredictable to win or lose, Comcast is also...

Song Ya thought for a while and decided to say: "It might not be convenient for me, you know, Comcast controls the channel resources of the Littman TV station..."

"Ok, it's okay, I can understand."

Rarely, His Majesty the Emperor is so ‘gentle’.

"But I can still help, privately."

But Song Ya knew that the old man was not so broad-minded and had to make up for it, "I have some Comcast stocks in my hand, and they will all be sold out at the opening of the stock market tomorrow...Of course, a small amount, it should not be enough to affect anything."

"Oh? Okay, good, it's okay, I'm so happy that you can do this."

Eisner was indeed very pleased. Putting down the phone, he took out a magazine from the desk drawer and opened it. The inside page contained a chapter of an interview with his youngest son Anders not long ago. The title was:'Wall Street Rookie Anders Ai Sna. ’

'The son of the Disney chairman refused to follow the path arranged by his father: after graduating from Harvard Business School and entering the office of a certain federal senator, Anders chose to go to Manhattan alone to find his own career, live in a bachelor apartment, and submit a resume to a small investment bank... Soon, he shines in the field of housing mortgage subordinated bonds, becoming one of the fund managers with the highest return on investment on Wall Street. ’

"Um."

Eisner took back the magazine with satisfaction, "Fetch me from Bear Stearns..." and continued to call other important targets one by one.

Tomorrow the two companies will resume trading at the same time, and today is destined to be a sleepless night.

‘The barbarian appeared in front of Mickey Mouse’s door. ’

‘Comcast, the acquisition predator, is targeting Mickey Mouse. ’

"Is it to save Disney or to defend Disney?" ’

‘The upstart Comcast tried to marry Snow White forcibly. ’

"Robert Iger won't move, and I don't want to move Steve tomorrow."

Larry Ellison didn't wait for Robert Iger's fake evidence. He expressed his attitude to Jobs, "I'm here to help." This fight didn't make sense. The half of the outsider rushed to the front to sell the Disney stock in his hands.

"Robert?" Jobs called Robert Iger again.

"Sorry, I really can't get the original document." Robert Iger replied after careful consideration, "Please understand."

"Okay, I understand." Jobs did not press any more. "So we have another conference call before the board meeting on the 16th?"

"no problem."

"Roy?" In Philadelphia, old Roberts called Roy Disney himself.

"Why do you have to wait until next month's shareholders meeting?" Roy held the remaining 2% of the Disney shares in the family, and was not willing to sell Comcast: "Please rest assured in the public opinion, I will continue to cooperate. you."

On the 13th, the rice stock market opened, Disney opened at more than $24, and the closing price of the previous trading day was $23.

Comcast opened with a slight drop of 33 yuan.

Then the stock prices of the two companies went into huge shocks.

O'Grady personally operated and took the opportunity to clear the Comcast stock owned by Song Ya.

In an interview with reporters, Disney Chairman Eisner enthusiastically claimed: Last quarter’s performance data was very strong. For Comcast’s merger and acquisition requirements, he responded that Disney is seriously considering it, and he also revealed that there are other competitors in the market. Swear that Disney will not reject real good prices. ’

Eisner appeared in the media at the right time in the morning and sang a lot in person.

As soon as the reporter left, he grabbed the executives for long meetings, especially the abc department of Robert Iger.

"The diversity of Walt Disney's business makes it one of the most valuable entertainment companies in the world. Comcast's bidding intention, almost all in the form of stocks, underestimates its value..." , Such as abc's financial channel has also unobtrusively begun to build momentum.

Robert Egger actually didn't dare to move, Mickey Mouse's public opinion firepower was fully fired under the command of His Majesty the Emperor.

‘Eisner is just reluctant to give up his power, even if someone pays 100 billion for Disney, he will not sell it, wake up! He is the enemy of all our shareholders...’ Roy Disney also speaks through his own channels.

At the close of the afternoon, Disney's stock price rose sharply to $26, while Comcast fell slightly to $32 and a half.

"Boss, Comcast doesn't seem to be doing anything big today, especially to question our quarterly report. Is this unusual?" The chief financial officer walked into the emperor's office anxiously.

"Don't forget, the Roberts family is also a power holder who overtakes the super giants with a low percentage of shares." Eisner, who had completely calmed down, stood in front of the window, looking at the scenery, and answered calmly.

"Damn it, without conclusive evidence, if we don't question the quarterly report, then Disney's share price cannot be prevented from rising. If we question him, how can we explain to shareholders that we still insist on acquiring a company with false accounts and doubts? ?"

At the same time, Jr. Roberts was also staring at the stock machine and complaining to his father.

"Don't move, we won't move tomorrow."

Goldman Sachs Chairman Paulson watched the news, shook his head and smiled bitterly. He picked up the phone after giving the order, "Harvey, what is George Mitchell's attitude? Will he dare to challenge your emperor on the 16th?"

"What's the situation now?" Harvey replied hesitantly, "It's difficult... I'll ask."

"These worms at the ends of the first rat..."

Paulson then backhanded a phone call directly to Eisner, "Michael, I heard that you plan to hire Bear Stearns to provide consulting services for the acquisition by Comcast?"

"Haha, your news is really well informed..."

"We at Goldman Sachs are also interested in this business, how about UU reading www.uukanshu.com?"

"Uh... we are close to signing with Bear Stearns."

Eisner declined. He didn't want to let the black pharaoh, who provided stable records and profit in the film business, jump, and the backyard caught fire.

Besides, Paulson's public image has not been very good since the release of The Wolf of Wall Street... The Wolf of Wall Street was issued by his own Disney.

"Add a family?"

"It's a bit late..."

"Ok, it doesn't matter, I just ask."

The two hung up the phones separately.

In Manhattan, Philadelphia, Los Angeles, Silicon Valley, all parties concerned continue to fight for this super business war all night long...

And Song Ya is celebrating Valentine's Day.