Entertainment World: The Wild God of Gourmet

The TV naming rights of "Wild God of Cookery" were sold at a sky-high price of 150 million, which also set off a huge wave in the entire live broadcast industry.

The live broadcast has been very popular since last year, and there are news of some big and small anchors flaunting their wealth everywhere on the Internet. The XX announcement has become a fan again, and the luxury sports car has been crashed and scrapped. Only the word "GG" responded chicly. A company gave year-end awards to female anchors, piles of banknotes and exposed long legs complement each other. A civil servant stole 200,000 yuan from a state agency's finances just to give a gift to a female anchor. A certain local tyrant swiped millions of cash in one night, just asking the goddess Bo to show off her beauty with a smile... Treat yourself as King Zhou You. There is also a certain anchor who owns a billion-dollar mansion at the head of the Huangpu River, with an appearance fee of 600,000 yuan, and Ferrari supercars when he goes out, etc.

It cannot be said that it is all bad, at least some people are genuinely trying to find a way out by relying on their strength. After becoming famous, they can not forget their original intentions and rely on their own efforts to make money, and they insist on live broadcasting when they are sick. What is even more commendable is that some people can also do some public welfare undertakings within their ability while making money.

Most of them are the lower limit of the show, not to mention the low quality, and every time he breaks the moral bottom line, there will be a lot of people flocking to him and giving him money. ——It makes people unable to understand the world.

The overall signal to people is: gold is everywhere in the live broadcast industry, and the "Sex Capital" was once empty, and they all came to be anchors.

It seems to be booming, and it seems that countless banknotes will fall into the pockets just by playing it casually. However, it also caused frequent chaos in the live broadcast industry, forcing radio and television to recite the curse on each live broadcast website.

But there are fewer new anchors who can really stand out. Most popular anchors rely on the game League of Legends to start their careers, which also causes limitations in live broadcast content. As long as this game shows signs of decline in the future, their jobs will inevitably suffer heavy losses.

There was also a clear trend, for example, Chen Yi released a single, Positive news came out that Ge Ge was going to debut as a singer on Tuesday, and there was a certain MC who became popular by calling Mai and started an entertainment company to make nonsense... It seems that he is gradually approaching the entertainment industry, but he really came out There isn't one yet.

Until the beginning of this year, a chubby fat man jumped out of the muddy mud in Hengdian. He didn't soar into the sky, punch the stars and kick the continents, but he was under the strong gravity of the earth Under the action, he fell into the big pond in the live broadcast circle again, stirring up a big wave.

From then on, a super anchor who surpassed the top anchor was born, and his online popularity rose again and again, repeatedly breaking newcomer records.

In the beginning, there were people who were jealous of the damage to their interests, which caused some insidious tricks to cause some attacks, and the bullet screen crazily cursed at black people for harming others, etc. There are also some people who have thought about wooing him. After all, this new anchor has a good momentum. Pull him into the trade union to support him, exchange gifts with each other, and maybe he will be able to generate more benefits for himself when he becomes popular in the future.

However, as his popularity repeatedly broke through the limit, surpassing the popularity of Tai Zhuzi by 2 million, surpassing the popularity of the first brother in the anchor world by 6 million, and then breaking the record of 8 million, until now the unmatched 10 million, these people finally gave up.

The mentality of watching the excitement has changed to looking up, they are watching a great god rising slowly. The major anchors who were broadcasting live with him at the same time couldn't tell, and their popularity was so bad that they had to start broadcasting at a different time.

It can be said that once he has achieved success, his bones will be exhausted, trampling countless corpses, and condensing his godhead as the main god.

The major live streaming sites inevitably vomited some sour water, and looked enviously at the already annoying "Xiao Wang" and laughed even more wildly. But Chen Ergou’s rise may not be all losses. He brought many new viewers to the live broadcasting industry, and also made many people feel pressure. "

The big anchors put away their inflated mentality, began to reflect actively, and worked hard to improve their program content and so on.

In short, the big and small anchors that started the broadcast that day were almost all led by the water friends, and they were asked to talk about Lord Dog, even if it was gossip.

The anchor complained frantically in his heart: "I'm still analyzing a woolen thread, I'm simply envious and jealous!"

The tens of thousands of excited and homeless dog masters are doing things everywhere. The female anchors who sing and dance, big and small, and even the sexy Korean female anchors who can’t speak Chinese are brutally murdered. "Ordinary Road", "The Brightest in the Night Sky" "Star" was sung over and over again, almost to the point of throwing up, but there were still a large group of people relentlessly scrolling through the barrage to order songs, so I had no choice but to explain: "I sang it, I sang it just now."

Those who have personality simply typed the title in the live broadcast room, "Don't sing "Ordinary" and "Night Star"!"

Now it's all right, a group of water friends rushed in, "You look down on our dog, don't you, you have to set up a memorial archway when you sell it!"

But as long as they sing well, the direct beneficiaries such as Tuesday Pigeon are much more popular than usual, and the gifts are constantly being sent as soon as these two songs are sung.

Live webcast is a circle, TV is a circle, and video sites are also a circle.

The show became popular, and business followed.

After selling the naming rights, there are joint special advertising spots and sponsorship places, and the competition is also fierce.

Cai Yinong is worthy of being a strong woman. In a short period of time, she has attracted more than a dozen advertising sponsorships including China Southern Airlines. Although the price is not as good as the naming rights, it adds up to a considerable amount of benefits.

Not only in TV commercials, but also in the competition for the naming rights of online videos, it is a war without gunpowder.

No one can turn a blind eye.

This kind of program is rare in ten years. Before no one pursued the copyright, the small video uploaded by the water friends had already caused a sensation on the Internet. Later, the small video was deleted, but it stimulated the netizens to search everywhere.

——Hunger marketing is very good.

Now that online video broadcasting rights are also on the shelves, the title of video advertisements has naturally become a favorite, and everyone wants to be exclusive. But it takes a huge price to win exclusiveness among many competitions.

Several video sites are still relatively calm, and none of them dared to take a big gamble in the first season. In the end, iQiyi, LeTV, Tencent Video, Sohu Video, and Youdou jointly invested in the five platforms, and won the naming rights for 123 million yuan.

This is not an isolated case. With the rise of domestic copyright awareness in recent years, video resources have repeatedly been sold at sky-high prices. Compared with the fact that a new drama starring a big star can easily sell for hundreds of millions of dollars, the price of 123 million is not too high. Fortunately, there is an advertising share.

This situation of selling more than one piece can easily appear in video copyrights with market repercussions.

On the one hand, the producer wants to make more profits. On the other hand, there are a number of video sites with good purchasing power and comparable strength competing for copyright. In the final situation, it is likely that not only one company will get the exclusive, but many parties will buy it. In this way, the purchase price is cheaper than exclusive purchase, but the producer and producer can get more money than exclusive purchase.

There is no way, at this time, the producer is in the lead, so we can only follow them.

The online video competition is based on multiple indicators such as playback volume, interaction volume, and advertiser placement. It tests the operating capabilities and promotion capabilities of each platform, as well as the in-depth exploration of program topics, fermentation potential, and so on.

"The Wilderness" is finally going to be broadcast on the Internet. Of course, various video sites that spend a lot of money will not waste money in vain. return.

Chen Ergou is undoubtedly the biggest beneficiary.

But while reaping fame and fortune, he also inevitably put shackles on himself.

His subsequent adventures are not so free, including the choice of location, which needs to be informed in advance, and the advertiser will cooperate with the team to do some publicity.

This is what should be done, after all, no one can eat for free.

Under the pressure of many parties, he was also urged to form his own team as soon as possible. He had to put down the parchment he was researching and began to formally form his own team.

——

(The transitional chapter will pass soon...Thank you for leaving the monthly pass for me!)