Entertainment World: The Wild God of Gourmet

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In fact, many of the 10 million publicity expenses are just Warner's free resources and have not been implemented. In Chen Ergou's view, the most important propaganda position should still be on the Internet.

Fortunately, it is only screened in more than 20 theaters in major cities such as Los Angeles, New York, Chicago, and Seattle, and some cities with a majority of Chinese people are also biased, so that the publicity resources will not be too slack. For Dianying, such a publicity scale is not bad.

What Chen Ergou didn't expect was that even in the vicinity of Chinatown, most of the audience watching the screenings were white. According to the information returned by Warner, the audience of the trial screening had an excellent reputation, at least A-level compared to a documentary. Many people think it is fresh, and there are very few people who comment on Rotten Tomatoes, but the freshness once exceeded 90%.

Many film critics praised the sense of reality of the shots, especially those one-shot adventures, because that happened in real life. An adventure and treasure hunting documentary, it can be said that it includes all the elements of Hollywood adventure action movies, even a lot of gun battles. Although it is a documentary, it is very exciting and enviable to watch.

However, Warner still has no plans to expand their publicity. For them, Christopher Lorraine's new film "Foundation" is the highlight of this summer vacation. The big-name director, big-name superstar effect, and huge investment in publicity expenses can be seen almost everywhere. advertise.

In the most competitive summer file in North America, where the sequels of the "Twilight" series dominate the charts and "Foundation" is ready to go, it really needs to be carefully considered.

Of course, Warner can arrange his film in the summer file, at least it shows that he is not without cards. After all, he was everywhere in the news media some time ago.

After Chen Ergou figured out the situation, he knew that he couldn't rely entirely on others. Integrate the existing resources at hand: the most he has on hand is cash, and he has a team to operate taxes, especially after charitable tax avoidance, and finds that he does not need to pay painful taxes. After taxes, he still has nearly 400 million US dollars Left and right funds can be used.

He invested most of his working capital into the stock market, bought some technology stocks such as Apple and Google, and the stock returns are currently in good condition. Apple has not yet reached the time to go crazy, even if you want to buy it in the future, you will not be able to buy it. As long as you wait for the good news, you will make a lot of money. With his capital base, it is not too much to pretend to say "up and down a million every minute".

In addition, there is a wholly-owned "Reservoir Dogs Game Animation" company, which is now creating a map shootout game. Also owns 40% of "what's app" in Silicon Valley. He also intends to buy an independent studio, preferably with a distribution system.

Mosquitoes are small,

It also has meat.

This can be regarded as a wife's book, and it can't be left alone. It's great to integrate resources, move some resources for the boss's new movie, do some publicity investment and so on.

Let Goudan edit the experience of wilderness adventures into viral videos and spread them on the Internet. The role of "what's app" is reflected. Tens of millions of registered users, as long as the poster information appears on the login page, it is a powerful publicity.

But what's app currently does not invest in advertising, and he didn't make a big fuss.

The real position is still on YouTube. Being the "biggest personal video host" on YouTube is no joke. The 5 billion hits mentioned in the promotion is definitely a small number, after all, he has a lot of small videos.

In today's self-media era, no one can underestimate the power of video sites. Isn't Bieber so popular.

At that time, when waiting for the update every week, most of the audience didn't pay much attention to it. Now after the centralized editing and push, the audience will find out what Chen Ergou has experienced in several trips to the wilderness: escaped from the bear's mouth and was brutally beaten by wolves , catching deer and feeding tiger cubs, discovering ancient murals, riding a camel in the desert, escaping from jackals, escaping from a crazy desert tornado, bravely fighting the crocodile king in the Congo River, and the video of "shaking hands" of ancient dinosaur survivors has long been seen by countless people Seen……

Fight sharks in the sea, ride pink dolphins to play in the sea, fight hand-to-hand with tigers, wrestle with snow leopards, etc. Even Baker, a retired university professor, was pulled out to speak out because he was almost swallowed alive by a python.

That issue was a trip to the Congo. Chen Ergou’s COS was Indiana Jones, and he accidentally discovered a great treasure. At that time, the reappearance of the dinosaur survivors shocked people, and he also followed the madness. That period of time was the beginning of Chen Ergou's popularity exploded on YouTube, so those videos also had a very high click-through rate.

This can be regarded as a review of the past, almost every adventure is full of dangers, and Chen Ergou's super high ability to survive in the wild and excellent personal physical fitness have subverted people's impression of ordinary people.

This kind of skill is probably only seen in action movies and superhero movies. That's why his videos are so popular.

Of course, the content of the video alone is not enough.

Undoubtedly, the reason why his videos are so popular and rated more than 9 points on Douban is inseparable from the enjoyment of the top soundtrack and the majestic documentary-level footage.

He wondered that the reason why Warner did not dare to increase the scale of publicity was because of his Asian identity.

While Chen Ergou was furious, he was not uncommonly questioned. Some people like his interactions with dolphins, black panthers, and golden eagles, saying that he is an animal friend, and more animal protection organizations are killing him. Racial discrimination is not uncommon in this country. Even now, many old Americans are still questioning, are the Chinese so powerful? Fake it!

In their eyes, even if Superman flies through the sky and penetrates the earth, even if Captain America is immortal and the old goblin singles out the Nazi barracks, it is normal, because those are Americans, and other countries are raised by women.

Fortunately, Chen Ergou doesn't need them all to agree, attention and controversy are enough. But this is not a long-term solution. The foundation is unstable if you rise too fast, and even a young man dares to despise you.

There was a bad thing that made him feel very unhappy. What happened in what's app, as the company's largest shareholder, the company is not his final say.

What's app has entered a stage of rapid development since he injected capital, and he also followed the agreement and did not participate too much in the company's management, but only took a little financial control. And with what he mentioned at the beginning, many unnecessary steps have indeed been saved in project development. The company is developing rapidly, and the number of registered users is increasing day by day. There are billions of posts, just like the upstart in the American social circle, and some media have even praised "the next FB" secretly.

Such enthusiasm has also made the valuation of the company's shares almost change every day, and people come to ask the price every day.

Faced with such good news, several founders also began to feel a little restless. Not long ago, they even started to ask Chen Ergou whether their creative team could repurchase part of the company's shares.

What about you?

Chen Ergou is not a good person either, "You are not benevolent and I am not righteous. Without the technology and brains of the creative team, can I not support it?... ten thousand times stronger than you!"

He was worried that "Dog Dan" would go to the mall all day to buy new skins for himself.

This guy is becoming more and more intelligent. He is in the shape of an egg and thinks about beauty all day long, changing his skin every day. But it doesn't matter if it buys skins, all it uses is his popularity value, and it even pretends to ask the unscrupulous boss for arrears of wages. They are all your own bear children, do you think you should buy it for it? Should you buy it for it or should you buy it for it...

It's time to give it something to do!

While dragging them along, he began to let Downey register another investment company, try to contact other shareholders besides Acton and Koum, and secretly acquire the company's shares. With such a large creative team, there will always be people who cannot withstand the temptation of money and abandon their shares. Once he controls half of the shares, he has the final say.

To be honest, he doesn't care much about this what'app. The interface is too ugly, and the functions are far from some social software in the future. Domestic WeChat is still in internal testing, and it is not even as good as the internal version of WeChat.

Later, the reason why it was bought by FB was only because of the number of users and the number of credit cards bound. When it comes to WeChat, Chen Ergou has also wondered whether it can be brought back to China to grab some resources from WeChat?

Although Weibo is very popular now, he is too aware of the speed of social network updates in the future.

Became the earliest user of Renren in 2007, caught up with the wave of Weibo in 2009, and now maintains the habit of using two QQs at the same time, although the frequency of using the former has greatly decreased after leaving university.

But it is undeniable that there is no obvious substitution relationship between the two. The former is based on the reality of real names and privacy, while the latter is derived from empty virtual connections, which give people the feeling of interpersonal relationships that can be expanded and improved. In fact, this kind of relationship is more ethereal, fresh but unrealized. weak.

And why does Penguin develop WeChat when it has QQ? It is also the complexity of QQ that gave WeChat the opportunity to rise.

Because everyone worked before or after 2007, they actually lack a universal real-name social network. When the trend of Weibo is exhausted by the bombardment of zombie fans and information explosion, in fact, for them It's the lack of a private social space where everyone can retreat.

As for Kaixin.com, which was once booming, it was established based on the relationship with colleagues. With many such relationships, it is necessary to think about the scale of speaking, in other words, it is uncomfortable.

Therefore, from the perspective of demand, the social demand for real-name private circles is not met.

That's why WeChat has been rapidly promoted among this group of people, and because of this reason, many white-collar workers are not willing to add their bosses or ordinary colleagues to their circle of friends. WeChat also satisfies the characteristic of privacy, and the messages of non-friends are invisible, which has laid the foundation for its rise. … This is not without precedent, it seems that the decline of Friendster and the rise of Facebook can be used as a reference for the same reason.

After all, the WeChat model is not pioneered by Penguin. He has the resources of what’app and no shortage of funds. He will not lose to Michat, which was later suppressed by the Chinese version of Microsoft.

Just do what you want, "Dog!"

"Yes, boss!"

"Now I give you a task to develop a social software similar to what'app and WeChat."

Goudan's electronic eyes flickered, "Boss, this will consume my memory..."

"Stop talking nonsense and just talk about the conditions."

A squinting and sinister expression suddenly appeared on Goudan's round head, "Then I won't be polite, I want a new image, a humanoid life form."

"Hey, it's not skin? Humanoid life... how to do this?"

"Boss, you need to complete the main task before you can implement it."

Chen Ergou didn't agree immediately, but looked at its sinister smile thoughtfully, and asked, "Need a lot of popularity?"

Goudan was immediately frustrated, and admitted: "Yes, many, many." With the boss's big-hearted personality, it must be dead again. I'd rather buy meat every week than change Goudan into new clothes, it's really stingy. Bad boss, smelly boss.

"Okay, I promise you."

"Huh..." Goudan paused for calculations, and two red heart shapes flashed frantically in his eyes, "Boss, I love you."

"Get out, you are not allowed to become a master after the founding of the country!"