Entertainment World: The Wild God of Gourmet

On the day of "Christmas Eve", at zero o'clock, the two major applications are open for download at the same time.

Zha Lang and Penguin kept a close eye on it immediately.

Different from the phone icon of whatsapp, an app icon with two cross-flying white doves holding an envelope in its mouth in the middle of a green background is the logo of "Flying Pigeon Passing Books".

The logo of Ins is the same as the overseas version.

The two apps were launched on the same day, and they rushed to the top three in the free app list in a short period of time, second only to the QQ mobile version of the Penguin Soul product, and directly ranked first and second in the daily download list.

Today, when smart phones have begun to spread across the country, domestic netizens seem to be more accustomed to using QQ on computers. Therefore, the usage rate of the mobile version of QQ is far lower than that of the client. Even so, the mobile version of QQ has always been a giant.

There were many challengers before, but without exception they stumbled.

Now it seems that there is finally a game-breaker?

If the popularity can be maintained, with the download speed of "Flying Pigeon", it is only a matter of time before QQ surpasses QQ and becomes a smart terminal communication application.

The only suspense, how long will it take to become the number one in the overall list?

Zhang Xiaolong, head of Penguin WeChat R\u0026D, also downloaded the "Flying Pigeon Passing Book" application immediately. Before that, he also had a full understanding and research on WhatsApp, and based on this inspiration, based on China's national conditions, he created a smart terminal social software belonging to Penguin.

"Small but refined, focusing on communication and social networking", this is Zhang Xiaolong's first impression of WhatsApp.

WhatsApp has been positioned as a substitute for mobile phone text messages since its inception. As long as there is the other party's mobile phone number in the mobile phone address book, you can directly leave a message to the other party through Whatsapp.

Simplicity is the most obvious feature of WhatsApp: it has no complicated registration process, and users are always online.

At the same time, Whatsapp has always adhered to its own principles. So far, it has not added functions that are popular with young people such as the emoji function, and promised to have no ads forever.

Product functions are also limited to group or private chat, including voice, text, photos, videos, geographic location, etc. As their corporate culture advocates: "NoAds, No, NoGimmicks" (no ads, no games, no gimmicks).

These elements are in line with the temperament of overseas user groups, so it can develop so hot.

A few days ago, WhatsApp officially issued a statement stating that the monthly active users of WhatsApp have exceeded 300 million.

Due to the common Latin-speaking cultural background, WhatsApp has as high as 90% coverage of iOS users in Latin America and Europe. At the same time, in some markets deeply influenced by Western culture, such as Hong Kong and India, WhatsApp is also one of the main IM tools used by users.

300 million users, covering Europe and America!

This is a data that is enough for any social Internet company to face up to. No wonder FB wants to acquire it as its first strategic goal.

Now that the mutant version of this monster is coming to China, will he still adapt to the needs of Chinese netizens?

Zhang Xiaolong is very confident that the WeChat he created based on China's national conditions is the most suitable instant messaging app for Chinese people. If whatsapp does not make changes and comes to China, he is not afraid at all.

Click to download, "The download is fast, is the file so small?"

"Is it using a new compression algorithm, or the app itself continues the simplicity of whatsapp?" He guessed it was the latter, and his heart became more and more calm.

But less than a minute after he registered, his heart felt cold.

Totally unexpected!

All free, in front of Chinese users who do not have the habit of paying, it can be said that this biggest threshold has been removed in the first time.

It is more concise and clear than "WeChat", which is in line with the usage habits of Chinese people.

More "Moments" than Whatsapp,

The public account function has already begun to have media attributes.

Open emoticon store and third-party applications... Wallet function? Is this to control the user's pocket? Wouldn't it be possible to add a game platform? ! Penguin relies on games to make money, and he couldn't understand the role of it.

The more he looked at it, the more surprised he was. Different from the Chinese version of whatsapp he imagined, "Flying Pigeon Biography" is completely another open application software that combines the advantages of whatsapp and redevelops China's national conditions. I have never heard of Chen Ergou's team developing new software before. I didn't expect it to be developed so quickly.

Zhang Xiaolong kept flipping through the various functions of "Flying Pigeon", and compared the WeChat developed by himself, the more he looked at it, the more unpleasant it became. "If WeChat goes public at this time, I'm afraid it will be hit hard."

Feeling gloomy all of a sudden, he tried to add the phone number of his friend "Ma Huateng", and he passed it quickly.

It's so late, and the boss is still paying attention.

Entering information is also different from WeChat, and the phrase "the other party is typing..." will not appear. However, if the information is successfully transmitted, a small green tick will be displayed in the lower right corner of the information box. Boss Ma quickly read the message. At this time, the other party's message had become "read" and two small ticks appeared.

"It's so convenient!"

He quickly realized the advantages, "You can also see whether the other party has read your information, which greatly increases the interactivity. This is also a function that WeChat does not have, because it is a feature of whatsapp. As the boss, Chen Ergou can openly use his Applying it to its new software, Penguin can't imitate too explicitly."

You can dial with one key and make video and voice calls. Either through the Internet or through your cell phone carrier.

Each user can also customize a status that others can see. The optional status is pre-set, such as free, busy, at school, the battery is almost dead, sleeping...but not leaving, Settings of QQ nature such as stealth.

This is also a feature of Whatsapp.

There are similar settings in QQ, but he did not join in WeChat.

Regarding this setting, they discussed it many times at the beginning, but in the end they did not add the user status setting in WeChat. Now that the opponent has set this function without hesitation, he began to doubt again: I don’t know whether it is good to do so. is bad.

Boss Ma quickly responded to the message, and he kept testing the function of "Flying Pigeon". The two elders chatted for most of the night, making Zhang Xiaolong's mood even worse.

It has been less than a month since the launch of WeChat, and it is too late to modify it now, and it is even more impossible to skip the ticket. It is said that the big penguin is afraid, and the boss can't afford to lose this person... so it can only be launched as scheduled.

Although Zhang Xiaolong is very optimistic about the prospects of WeChat, on the premise that Penguin has a soul product QQ, if WeChat fails to show its due value, it is impossible for Penguin to shift the focus of resources to mobile terminals.

There is another point that he still can't figure out, so many functions, but the file size of the app is still very compact, they did it this way.

The same worries also appeared in the management team of Zhalang Weibo.

In contrast, the enthusiasm of domestic netizens for downloading INS is obviously higher than that of "Flying Pigeon Passing Books".

The market value of Ins is much smaller than whatsapp, but its popularity in the entertainment circle is not small at all. It is also a social application, so it is inevitable to compare it with Weibo.

Many people don't understand that this is just a simple app. To put it bluntly, it is a photo wall social application for people to post photos. If you want to post photos where you can’t post them, you can also post them on Weibo, and of course you can post them on Facebook and Twitter abroad. Why don’t you post them in other places, but come here alone?

Some people even think that it is not as easy to use as Zhalang Weibo if you must have pictures on Instagram. You can only post pictures in square form, which is a bit fresh.

Looking at others, it seems that there is nothing new.

However...

It is fire!

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