Game Entertainment Empire

? When the game exhibition was held in full swing, the game developers and high-level executives of the major game manufacturers had already left the exhibition area and entered the hall of the International Expo Center.

The hall is divided into several areas, because the stage is limited, Yang Chen's speech time was arranged in the afternoon.

Yang Chen, who was wearing a badge representing the company and identity around his neck, listened to the speeches of the industry's big names in each exhibition area, which can be regarded as learning experience.

Although I won't go into too much detail, it's more about the big picture, but Yang Chen also wants to see if he can learn something.

Unlike the crowds of people in the exhibition area outside, the inside of the hall is not so crowded, and there are still many vacant seats inside the hall.

Some familiar game designers gathered together with industry acquaintances.

Presenting on the stage with the ppt is Ji Chuan, the chief designer of Huofeng Studio, a subsidiary of Phoenix. Huofeng Studio is mainly responsible for mobile games and client-side online game projects.

Although it has been seven years since its famous work, Fantasy Legend, it still maintains a terrifying average of 1 million daily active users. A few years ago, when this game was at its peak, 40% of Phoenix’s annual revenue came from this game. Contributed.

That is to say, this game has long been the legend of Himekawa under the banner of Phoenix, although he has not produced any achievements worth boasting about in recent years.

But I have to say, a fantasy legend is enough for him to eat for a lifetime.

Vanity and Cost

This is the main content of Himekawa's talk on stage. It doesn't sound like an explanation of a game, but rather an explanation of psychology and human nature.

"In the development and design of games, we must first understand what players need, or what kind of content they will pay for."

"Hardcore players are a minority, and more players are semi-lightweight players. Social elements are their main gameplay. Whether it is the daily gameplay of the game or the dungeon gameplay, they are actually owned to maintain social elements. of."

"And the gameplay with social elements brings another point, that is, vanity. Leaderboards, announcement speakers, including special fashions, all of which take advantage of the players' vanity points."

"It's also not limited to vanity points, including the pk and equipment drop mechanism of the early games, which used hatred points, while opening boxes, drawing cards and other games took advantage of players' greed and fluke gambler psychology."

"The greed of discounts, such as the probability of limited-time discounts to draw cards, these are the points that attract players to pay."

"But while using players' negative psychology to expand revenue, we also need to pay attention to one thing, that is, the value and economic chain in the game."

"Taking the fantasy legend I developed as an example, I can say without humility, at least so far in the game industry, there is no game whose economic balance can reach the level of fantasy legend. A 12-skilled player in the game ten years ago Your baby can be worth a hundred thousand, and now it can be worth a hundred thousand!"

"Nowadays, players in Fantasy Legend are only divided into three types of people, one of which is our core players, the second is players who want to make money in the game, and the third is nostalgic players who play games every month. The flow has never dropped more than 05"

Himekawa stood on the stage and spoke confidently.

Listening to Ji Chuan's words, Yang Chen in the audience kept a negative attitude towards this idea of ​​game development, but he had to face a fact.

That is what the other party said is very correct, not all players want to play fun games.

Most of them are still light-weight players. What they care about is what kind of social atmosphere this game can provide. What they play is not the game itself, but who the game is played with.

Recalling the games in dream memory,

Combined with what Ji Chuan said before, Yang Chen suddenly realized something in his heart.

"It's not about high or low, it's just a difference in user groups." Yang Chen thought to himself, smiled and looked at Ji Chuan who continued to explain on the stage, turned and left.

While there is still time, look at other things.

The entire clubhouse is divided into many areas. Yang Chen wandered around two areas, where the chief designer of a second-tier game manufacturer from New York was talking about his thoughts on game level design.

And the head of the game department from UEGA introduced their newly developed engine, as well as the main image conversion processing and AI logic behavior.

This part is a bit more hard-core. Compared with what I heard before about the game design ideas and the speech from UEGA, Yang Chen didn't understand what he heard.

…………

In the afternoon, at the special session in the independent game area, Yang Chen inserted the USB flash drive he had prepared into the port, and opened the prepared ppt file.

The session wasn't too big, at least it was much smaller than Ji Chuan's session that Yang Chen went to see in the morning, but there were a lot of people attending the talk, including Lin Jiayi and Wang Chang'an, people in the game industry that Yang Chen knew were all sat down.

Although it is playing the role of an independent game zone, there are many well-known domestic and foreign gamers below, including some well-known overseas first- and second-tier manufacturers such as UEGA, and some people are also listening to the lectures below.

"Hello everyone, I believe that everyone has already understood the introduction before the special session, so I won't make any more introductions, let's go straight to the topic." Yang Chen smiled and opened the first page of the ppt.

The core choice that game designers need to face

"First of all, let me talk about something that game designers are most likely to overlook, that is, they have not figured out what the core experience they want to create is. This is not a simple problem of addition and subtraction, only appropriate and inappropriate." Yang Chen stood on the stage giving a speech.

"Taking Resident Evil as an example, if we only look at the additive elements, the design idea of ​​Resident Evil should be like this. The third-person over-the-shoulder action shooting game, horror element zombie theme, and materials will be in short supply to create a tense atmosphere and make players need Decrypted levels, dynamic difficulty that determines the difficulty of the game based on player performance."

"It sounds like this is indeed the gameplay of Resident Evil, but I have to say that the game presented by such a design idea will be a mess."

"You have to know what the core experience of your game is!"

Along with Yang Chen's speech, some people in the audience were stunned, and then fell into deep thought.

However, there are still some people who are a little disapproving and disappointed. Who wouldn't say these great things?

What they want to know more is some details, such as how to design payment points in the game.

With the end of Yang Chen's speech, there are 15 minutes left for the audience to ask questions.

"Hello, I would like to ask how to manage the popularity of the game well?"

Some audience members asked Yang Chen questions.

It was a little strange in my heart why such a question was raised, but how did he answer it? He didn't know how to operate, so Yang Chen shook his head: "Sorry, I may not be able to answer this question, because I don't know how to manage the popularity of the game."

Hearing Yang Chen's words, the expressions of the group of people in the audience suddenly became strange.

After answering a few more questions, Yang Chen walked off the stage and was stopped by Lin Jiayi.

The latter looked at Yang Chen quite speechlessly: "You Nebula are really good at hyping hot spots! This will also make you popular!"

Yang Chen:? ? ? ?

Yang Chen looked at Lin Jiayi in bewilderment.

What, what's wrong with me?