Game Entertainment Empire

A series of combined punches, when has everyone seen such a battle!

For publicity, the most is to place advertisements, or buy some sailors to brag about themselves.

Looking at the Nebula game that has become a big trend, all the game producers are stunned, and they are now a little bit confused about the reality.

In fact, the operation of the Nebula game is not complicated, but the key point is that it is difficult to imitate at all.

The first is the game welfare rewards. Nebula Games can do this, because Yang Chen is the boss, and Yang Chen is the boss. He said that it is useless to say that the first-ranked employees are second-hand.

But other game companies are divided into various departments. For example, there is a dedicated independent department for promotion, a separate independent department for game development, and different independent departments for game business operations and update planning.

This has caused everyone to think about their own KPIs and their own interests, and there is no way to use their strength in one place.

For example, in the operation of Xingyun game, it is not so easy to return the game to the players for free.

Not to mention whether the company can agree, if the event update plan wants to do this, the department in charge of business operations can fight you.

You must know that game revenue is their KPI indicator. If you do this and the revenue becomes negative, they will not work hard with you?

For example, props in some games basically have no cost to game companies except labor costs, but there are many things involved.

For example, sending too many good things will speed up the progress of the version, so that a large number of players will graduate. During the period before the new version is developed and launched, the players will be active online, so their KPI will explode?

For example, distributing fashion props and so on leads to lower consumption desire of players, so the KPI of the operation team will explode?

So many times, some game companies often have some ridiculous operations.

…………

With the whole game circle in a daze, accompanied by the pass and new version content of "Survival Survival", as well as the upper limit of some future content forecasts.

The revenue amount has risen again, and the gift coupons returned to players are not counted in the revenue range, but even so, the turnover revenue of "Survival Survival" in the new week has successfully exceeded 45 million.

At the same time, because the main body of the game "Survival Survival" is free, the number of players in the game ushered in a surge, and the highest online rate successfully exceeded 3.2 million, of which the weekly active value reached 40 million.

However, what followed was that the server was fully loaded, but fortunately, the server on Jiasheng's side was still strong, and there were no vicious incidents such as server downtime.

But setting up Nebula Games' own server room is almost on the agenda.

I didn't make this preparation before, mainly because I didn't know the future potential of "Biochemical Survival", so I chose a relatively safe rental server.

But now the popularity of "Survival Survival" and the profitability of setting up a server room are absolutely necessary.

Although Jiasheng's reputation in the industry is not bad, it is better to keep this core thing in your own hands.

And "Biochemical Survival", which is represented overseas, has also been launched globally, and it probably also saw the marketing strategy of Nebula Games in China.

In addition, Nebula Games has shown the potential of in-app purchase revenue in China, and it has also announced overseas that "Survival Survival" will be a free game, and there will be no news of value krypton gold.

I won the agency right from Nebula Games for 5 years, and the domestic "Survival Survival" has a very good ability to attract money, and the promotion of this game can be regarded as relatively large.

Its platforms, some mainstream game media platforms, and live broadcast platforms all have related promotional activities.

That day, in the office of Xingyun Games, they received good news from the side.

On the day of launch, the overseas turnover of "Biochemical Survival" reached 1.1 million US dollars.

Although the bulk is taken, Nebula Games also has a 25% share. After deducting taxes and other miscellaneous things, there are almost more than 100,000 US dollars in revenue.

This is not a chicken that lays golden eggs, but a machine that can print money.

Looking at the income budget of "Survival Survival", Yang Chen couldn't help but click his tongue.

And with the fiery performance of "Biochemical Survival", Yang Chen also discovered a problem, that is, other employees in the studio are more motivated.

Although Yang Chen has not said that he will give everyone bonuses, everyone seems to be more confident than before.

In the office, Wang Yaliang, who heard Yang Chen raise this question, thought for a while and smiled: "Because we have the capital to fail!"

"Before you suddenly announced that you would spend 350 million to develop a new IP project. Although everyone was very excited, they were also worried about a problem, that is, if the project fails, will Nebula Games suddenly collapse; but now there is "Biochemical Survival" blood transfusion, even if we fail, we still have the capital to make a comeback."

Hearing this, Yang Chen was stunned for a moment, then reacted randomly, and couldn't help but laugh.

That's right, other people are different from me. They don't have dream memories, and they don't have much confidence in new projects.

If I also work in a company, and the boss proposes to use the company's existing operating funds to develop a new project, I guess I am also uneasy.

For example, if the project fails, will the company collapse? When the project is difficult to operate, will the company not be able to pay your salary.

But with the good results of "Biochemical Survival", all these problems are no longer a problem.

Because the current Nebula game can afford to lose!

"Well, I didn't think so much about these things." Yang Chen shook his head lightly.

This is not a lie, nor is it confidence based on dream memory

It's because Yang Chen feels that the development of a game project has not yet started, the game has not been produced, and you are thinking about what to do next if it fails, then this project is basically difficult to succeed.

While talking, Yang Chen opened the official website of gamers in the industry and entered the industry recruitment section.

Next, the development work of "The Elder Scrolls: Skyrim", even if there is an outsourcing team, but its core part is not something that the current Nebula game can complete independently.

Further expansion and recruitment of manpower, this is something that must be considered.

"Do you want to recruit people too? I have also approved the project of your game, but the budget cost is not high, only 2 million, and I will not let Chen Shu and the others go to you. Their main work is still in " The Elder Scrolls: Skyrim game." Thinking of something, Yang Chen turned his head to look at Wang Yaliang with a hint of a smile.

"Of course! But I only recruit female practitioners." Wang Yaliang agreed excitedly and expressed his needs.

If it was the time when Nebula Games was first established, she would definitely not agree to Yang Chen offering her 2 million yuan to develop a game independently. What is the difference between this and nothing?

But now with the expansion of Nebula games, the increase in knowledge, and the recognition of the current strength of Nebula games, she has no resistance to Yang Chen giving her 2 million development costs.

Well, to put it simply, she also swelled.

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