Game Entertainment Empire

For the promotion of "League of Legends", although Yang Chen did not carry out a lot of offline promotion like the previous games.

But it doesn't mean that there are not many resources invested.

The major online media publicity also includes video advertisements of some video UP owners.

These are the most basic.

In addition to these, there is also the traditional art of Nebula Games, and the linkage between games and games.

Of course, this kind of game linkage is certainly not a simple matter of saying the skin for a while.

Yang Chen felt that he was still considerate of the players, so in order to promote "League of Legends" this time, the linkage benefits can be said to be very large.

In the first week after the game goes online, players who complete a normal match every day, including man-machine matching, will receive a 40% discount coupon on the Nebula game platform, which can be used to purchase all games under the platform.

In addition, players who reach level 10 in the game within one week will also get a Nebula game for free.

Of course, players can also choose not to obtain these games, but instead get a discount coupon that can purchase all games under Nebula Games, and even purchase them on the Switch platform.

In addition to these, there are also some skin benefits of "League of Legends", which can be said to be very exciting for players when it was first announced.

But when the players saw the game pool where they could get Nebula games for free, they fell into silence for a while.

The prize pools for the games are: Outlast, Silent Hill, Sekiro: Shadows Die Twice, and Dark Souls.

Are you saying that these games are not good? These games have won awards from major international games, and the evaluation is very high.

But you have to say okay, just looking at the names of these four games, you can feel Mr. Yang's smile across the screen.

In the face of the big news about Nebula Games and "League of Legends", some other domestic game companies that have borrowed from "DOTA" and "Dynasty Warriors" are very calm.

What else can I do if I am not calm?

Panic?

useful?

Can you beat others?

Since you can't beat it,

Then it's better to take the opportunity to stabilize your own users, or just choose to cut a wave of leeks, and then proceed to the next new project.

…………

Facing the large-scale publicity of Xingyun Games, many first-tier and second-tier game manufacturers, such as NetDragon, also focused their attention on this game on the day the game was launched.

At the beginning, everyone thought that this should be a training session of Nebula Games, or a small move.

But when the publicity battle came out, everyone understood in an instant, it seemed that it was not just that simple!

Nebula games are real!

The scale and scale of this promotion is not much different from the previous "Red Dead Redemption: Redemption".

Under the huge publicity battle, some players who were not interested in "Warcraft" and its DOTA and other games of this type also downloaded the game one after another.

Wang Xun is such a player.

He had bought "Warcraft" before, but after clearing the plot, the game was exhausted, and it was not until more and more RPG maps later that he found the fun.

Among them, DOTA and Dynasty Warriors are two RPG maps that he came into contact with relatively late. After he entered the game, most of the players who entered the game for the first time basically understood how to play this kind of game.

Then his game experience is simply not talked about.

Complicated equipment, plus and minus mechanism, as well as a very large map itself, and the choice of equipment, although there are some novice tutorials, but he was dizzy looking at it.

The most important thing is that when he entered the game, he asked his friend which hero is the most suitable for novices to play, and the other party actually told him that Shadow Fiend is the most suitable for novices to play, because he can quickly understand the skills of other heroes;

What’s more, Carl is also good. You don’t need to buy supplies to add the first skill to the blood line. The second skill runs fast and others can’t catch you. A hero can be played as much or as little as he likes.

The point is that he was so naive at the time that he believed it.

After that, he was a little bit autistic about the game.

If it weren't for the "League of Legends" linkage event, he would not be interested in this type of game at all, even though Nebula Games has stated that compared to DOTA, the difficulty of getting started with this game will be lower.

It's just that this linkage reward feels a bit snakeskin!

Sending any game for free sounds great, but the four games in the game pool don't feel like the kind of game that people can play happily.

You can send some old games, even if it is "Octopath Traveler" or "The Elder Scrolls: Skyrim"!

But the complaints are the ones, Wang Xun downloaded "League of Legends" immediately.

After all, you don’t want to give away free games for nothing, and you don’t have to play the game after you get it, but I can’t live without it.

Soon after the game was installed, Wang Xun entered the game and entered his Xingyun game account password.

It is different from the division into different regions in the dream memory, because the setting of the runes was cancelled, and the hero Yang Chen in the game also chose to allow all players to play for free, so there is no need to play such things as divisions.

As for the interface in the game, Yang Chen also tended to a simple model. Apart from introducing third-party links to the mall and game activities, he didn't add some messy things.

Entering the game, career data, mall, and loot center is very simple and clear.

After entering the ID in the game and creating the character, accompanied by a sound effect like gold and iron colliding, Wang Xun found that he was directly forced into a novice teaching level.

As for allowing players to choose to enter the teaching level, or to choose to refuse to enter the teaching level, after careful consideration of this point, Yang Chen chose to force the new player to accept the game's novice teaching level after entering the game.

Novice teaching level? Is it useful?

Yang Chen's answer was quite useful, and not generally useful.

Some mobile games have so-called novice tutorials, which can even allow ordinary players to tap for ten minutes or even half an hour.

For players who have played too many mobile games, this is simply stinky and long, and it cannot be skipped.

But for players who are new to mobile games, it is still very interesting to learn about the mechanism of the game by the way.

There is no doubt that "League of Legends" is a new type of game, although the gameplay is the same as the previous DOTA.

But it has an important task, which is to attract light and entertaining players who can't play DOTA.

For most players who can play well, and the cumbersome tutorials for beginners in the eyes of expert players, it is actually the best teaching tool for those novices.

And not only based on the big data from the company's internal statistics, but from Yang Chen himself, as the "cookie" in the mouth of the players, it means that Yang Chen still understands how important a novice tutorial is for a game.

Another point, from the big data within the company, Yang Chen is fully aware that a game is especially one that involves competition.

The largest proportion is not the so-called middle level, but the bottom players!

Including the ladder data in DOTA on the "Warcraft" platform, the largest proportion belongs to the bottom rookies, accounting for about 45%.

It can be said that this so-called rookie is the most critical point in deciding whether a game is a niche game, or an explosive popular game.

As for "League of Legends", it is to allow these novice players to stay in "League of Legends".

Therefore, the novice tutorial and various details can be said to be very critical.