Game Entertainment Empire

"Coupons! Coupons! In addition, discounts on the PC platform and the Switch platform itself are also combined."

After Yang Chen lamented his good brothers in the industry, Yang Chen soon communicated with the marketing and operation of Nebula Games.

But then he thought of something, Yang Chen quickly said: "By the way, "The Legend of Zelda: Breath of the Wild" is not included in the discount."

It's not because the interests don't give players benefits, but Yang Chen is no longer a novice in the game industry, and he also has a deep understanding of the saying that he doesn't worry about scarcity but about inequality.

If "The Legend of Zelda: Breath of the Wild" is included, it can certainly usher in the maximization of benefits and increase the sales of the game itself.

But the timing is wrong. On the one hand, Yang Chen also believes that the quality of the game itself can impress players without relying on discounts. On the other hand, it is also the most important thing. If this is done, it will obviously be a hard blow to players who have already bought it before. backstab.

It is estimated that by then, the most popular search will be Nebula games.

For Xingyun Games’ own platform and the platform on Switch, it is more direct to send a discount coupon to the player, which can directly give the game in the shopping cart a 40% discount. If the game itself is still discounted, it can be done. overlay.

The only restriction is that the shopping cart consumption limit is 1,200 yuan, or a maximum of six games can be added.

After Yang Chen and the operation team released relevant welfare news, they immediately attracted the attention of the players.

"Damn it! I just bought a switch for "The Legend of Zelda: Breath of the Wild", and suddenly there is a set of discounts and a 40% discount code?"

"I read it wrong! Mr. Yang, you guys are even going to rub off on this kind of enthusiasm! For this, I can only say GKD!"

"Discount, and then there is a 60% discount in the shopping cart? Discount on the discount, this is no longer an ordinary fracture, this is a comminuted fracture!"

"Actually, I don't really want to be a spiritual shareholder, but now I want to say that Xingyun Games shouldn't go bankrupt!"

""Red Dead Redemption", "Warcraft", "Call of Duty: Modern Warfare", "The Elder Scrolls: Skyrim", "Metal Gear: The Phantom Pain" all combined with a discount code of less than 600, too Nima Fragrant!"

"But the switch discount code can only be used on the official digital store,

Can't be used on physical cassettes. "

"In terms of recovering blood, I feel that the physical cassette is better, but if you don't plan to sell second-hand, this discount is added to the discount code, isn't it delicious?"

Facts have proved that as a player, I don't have the willpower to resist the green % discount symbol. With the discount day of Nebula Games, the original game sales have increased a lot.

As for such a thing as loss, there is no such thing as loss.

Moreover, the players who want to buy have basically already bought it, and the rest are basically in a state of hesitation, and the discount is to let the hesitant players jump into the pit.

After all, when it comes to buying games, once you have the first time, there will be a second time.

Not only Yang Chen and Xingyun games, but NetDragon and the three major games also carried out discount promotions almost immediately.

However, game manufacturers such as Tenghua, Phoenix Games and Jiasheng didn't have much idea, they just followed the trend and made a wave of hot sales.

However, NetDragon's promotion is more entangled, whether to include "Sky City" in the promotion price.

You say let it go, in fact, this game sold quite well before; but after Nebula Games' "The Legend of Zelda: Breath of the Wild" came out, everything changed.

But if you say you want to release it, it will definitely increase sales, but the word of mouth will be gone! Isn't this the player before the backstab?

After thinking about it carefully, the operation department of "City in the Sky" decided on one thing, that is, "City in the Sky" will not participate in the promotion.

They couldn't believe it. As a Switch exclusive game, are there really so many players who bought Switch for the sake of "The Legend of Zelda: Breath of the Wild"?

Although this game is really good.

Yang Chen didn't know the thoughts of the people in NetDragon's "City in the Sky" internal operation department, and if he knew, Yang Chen could only nod to them with a smile on his face, saying: Yes!

If because of the game platform before, although "The Legend of Zelda: Breath of the Wild" was good enough, at most some people made up their minds to buy the switch directly, some people chose to wait and see, and some people had no intention of buying. .

However, under the temptation of various discounts on the price of the switch itself, as well as discounts and discount codes, it can be said that many players who were hesitant before chose to get on the car directly.

After all, there is not really only one "The Legend of Zelda: Breath of the Wild" on the switch platform. In addition to "Super Mario: Odyssey", there are other parties, which are similar to the small games that make full use of the switch function. Interesting, plus some AAA games that aren't main gen.

Games such as "The Elder Scrolls: Skyrim" and "Epic Continent" a few years ago have actually been perfectly transplanted to the switch.

Moreover, although the screen has been castrated, the so-called castration refers to the screen with the highest special effects. Their screen effect is not worse than the screen effect that players can play with the mainstream configuration of the year.

Although some players who have Switch and those who don't have a Switch complain about nothing, but under Yang Chen's pricing requirements, compared with the price of 3A games that Switch games sold a few years ago in Dream Memory, which is more expensive than this generation, these "low food" 'Although the price of landing on the switch is higher than the historically low discount, it is not too much higher, and this is to ensure the interests of the physical cassette and the supplier.

So on the switch, these games are still very attractive to some players who have never played them, and there is an extra portability.

You can enjoy the game while taking the high-speed rail, flying or squatting on the toilet.

Regarding the popularity of a certain game manufacturer's operation show operation, it has only been popular for a while, and it has occupied some heat.

For the players, apart from giving them a bite of melon and mobilizing a wave of discount activities from their peers in the industry, it didn't cause much disturbance.

However, the topic of "The Legend of Zelda: Breath of the Wild" is still fermenting, especially after the various promotions of Xingyun Games are released, players who bought the switch will experience the dreamy game after the arrival of the game console back.

It poured a pot of oil on this fire again.

All kinds of videos and sharing posts on the Internet emerge in endlessly, and everyone's gameplay is also different.

Just as a thousand viewers have a thousand Hamlets in their hearts, a thousand players of The Legend of Zelda: Breath of the Wild seem to have a thousand different ways of playing the game.

Under such circumstances, designers of major game industries at home and abroad have also begun to pay attention to some designs in The Legend of Zelda: Breath of the Wild.

On the switch platform with limited functions, why can such a well-received open world game be made?

This is a problem that players don't pay much attention to, but it has become a problem that many game designers pay attention to.