Game Entertainment Empire

Chapter 596: The Sunk Cost of Games

Regarding the online players' discussions on "Resident Evil 5", although there are quite a lot of players who have edited Yang Chen's official blog account, I hope he can come forward to answer some questions for the players.

But basically Yang Chen also pretended not to see it. After all, it is different from other content. This kind of thing can only be said that every player has his own opinion.

As for the impact, Yang Chen didn't pay too much attention to this point.

Because basically every player will have their own different understandings of the game and the plot.

There is a kind of comparison Wenqing analyzes every small detail in the game, even the words in a game.

For example, the voice actor of Chris in the game is no longer performing voice work because of the torture of illness. These are the news that have been exposed by various media before.

However, some players who explored the plot and pursued the "truth" said that in fact this Chris was a fake, most likely Hank in the first generation of "Resident Evil". , even though it is clearly stated in the "Not a Hero" DLC that he is Chris, there are still many players arguing about it.

At the same time, in the game, there are two options for players to choose. Although it will not change too much, it is to decide whether Mia will die or live in the end, but there are also many players who are arguing about which ending is the real one. Orthodox ending.

Even Ethan's left hand was sawed off by Mia at the time, and then stapled by the old man Jack, and various game setting operations such as washing hands with potions were analyzed by the players. This possibility, combined with the last sentence Ethan seemed to complain to Chris: Why did you come here, these players think that "Resident Evil 5" probably hides a big secret, but this secret has to wait until "Resident Evil 6" "Only then can it be revealed.

Reasonable and convincing.

…………

However, compared to the entire base, this type of players is still not too many.

The focus of most players is still on the fear brought by "Resident Evil 5" itself.

At the same time, for players who have cleared the level, the two DLCs "Not a Hero" and "Zoe's Ending" can be said to be quite friendly.

Although there will be elements of fright during the game, the atmosphere of the whole game is completely different from when playing "Resident Evil 5" before.

Ethan is a weak chicken fighting five scumbags. Look at how awesome Chris and Uncle Joe are. One is invincible and rebounds, and the other is Superman with one punch. He forcibly played Resident Evil into BioWarriors.

As for the other DLC "Clancy's Nightmare", in fact, the game also has different fun, such as playing tower defense defense in the game, and playing blackjack in the secret room, although it can't be as scary as Uncle Joe and Chris The game is played like a unparalleled game, but it is not a big problem to play a cameo as the God of Gamblers.

After Xingyun Game strengthened the reward update, the number of players who cleared the level ushered in an increase, and then fell into a flat period.

Even the number of people playing online at the same time is not as large as that of "Resident Evil 4". Yang Chen is not surprised by this.

Because in terms of continuous playability, "Resident Evil 5" is indeed not as high as "Resident Evil 4", the main reason is that "Resident Evil 5" does not involve multiplayer mode, and the latter reduces the fear performance of the game. At the same time, the good multiplayer mode allows players to play various types of PVP and PVE, which is sure to have stronger vitality.

And because "Resident Evil 5" is free, there are not many players who have cleared the level during this time period, so it is estimated that there will not be many players who will specifically clear the level in the future.

There are still many players who choose to watch video cloud clearance. Various live recording videos about "Resident Evil 5" have a high click rate on the Internet, which can be seen from this point.

…………

Secondly, regarding the activities of "Resident Evil 5", there are still many effects. The most obvious is that the sales of UEgame, Nebula Games, and games under Jiasheng have increased significantly, and the number of users has also ushered in a wave. rise.

Although the game is basically discounted plus a discount code, it is basically the kind of discount that belongs to the fracture.

But for game manufacturers, it is obviously still profitable. After all, after recovering the cost of the game, every game sold is a pure profit.

Even some games that originally charged, but have in-app purchase options, will be given away for free after about one year or two years of decline in popularity.

Players joked that buy early to enjoy early, and buy late to enjoy discounts, which is almost a little bit reasonable.

But for ordinary players, obviously what they care about is not how much money game manufacturers can make, but how much they spend.

Games with an original price of two to three hundred yuan, after discounting and using a discount code, all of them cost a hundred yuan, or even a few dozen yuan, how can this be tolerated?

If you don't buy your hands, when will you have to wait?

Some players who originally said they didn’t care about the discounts were tempted by the linkage of game benefits such as "League of Legends" and "Overwatch". Thoughts arose again.

Now that you've already played it, why don't you just play the game and pass the level? There's also a 25% discount coupon you can get. Coupled with this wave of pretty awesome game discounts, it's a huge profit!

There are not a few players who have this kind of thinking. After all, they are not playing, not greedy, and what you can do to me.

But after the new linkage in Nebula Games, it will be different, richer rewards, and compared with the previous conditions, the new linkage welfare conditions have lowered the players' psychological expectations.

Then after coaxing the players to play the game, before the players feel it, they already have a cost in it.

It’s not that these costs have been charged with money, but that they have spent time playing, and they feel fear in the game.

But the key point is that only part of the reward was taken, and it was not the biggest part, how uncomfortable it is!

Therefore, among this group of players, there will be a large part of them who will continue to play the game and get discount coupons.

Just like takeaway red envelopes, you must spend a certain amount of yuan before you can use them. The same is true for discount coupons, so players took out their wallets one after another, logged in to the Xingyun game platform and chose to buy their hands.

While taking out the money from the wallet and stuffing it into Yang Chen's pocket, he still sighed that Xingyun game is too honest, the game is sold so cheap.

"This is the so-called game sunk cost. This kind of sunk cost is not simply reflected in the krypton gold system. It can be said that sunk cost can also be applied to game design, especially multiplayer games. For example, "Heroes" The collection of skins in "League" is an explicit cost, a private virtual item that players can actually feel, while game career data, ranks, and game time statistics are hidden costs."

In Nebula Games, Yang Chen had a meeting with a kind of game designer within the company, as well as the operation and marketing department.

This is an event of considerable research value!

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