Game Entertainment Empire

In the Apex game, Ethan felt a little bad all over.

After the launch of "PUBG Mobile", "Star Wars" has invested a lot of resources, including the follow-up hot promotion, and there is no drop in the slightest.

In fact, the data of "Star Wars" is indeed growing steadily, not like the previous Apex game "God's Fall", which suddenly lost its sound.

Including the number of players and users, as well as the popularity of the game itself, are actually very good.

But the key problem is that the target game of "Star Wars" is "Jedi Survival" of Nebula Games.

And what about "PUBG Mobile"?

At first, Ethan felt that Nebula Games had secretly activated the banknote ability, which kept its popularity high, but after investigating the market information, it was discovered that it was not like that at all.

"PUBG Mobile" does not rely on third parties for publicity at all, and it is entirely the true popularity of the game itself.

There are even many players who didn't play FPS games very much before joining "PUBG Mobile".

The most direct thing is that on the major game live broadcast platforms, many anchors who play other games have also started to play "PUBG Mobile" together.

Extending to the entire player group, this type of people is not only a minority, but also a lot of people.

And all kinds of "PUBG Mobile" videos on the Internet, as well as tips are also being spread.

There are ordinary players, third-party media, and some video authors with a large number of fans.

‘How to be an ordinary taxi driver in the face of countless vicious gangsters in PlayerUnknown’s Battlegrounds. '

'A Hundred Ways of Fishing. '

‘What kind of experience is it to pretend to be a foreigner in PlayerUnknown’s Battlegrounds? '

‘When the grenade is thrown to the feet, the pro-test will cover the pan on the grenade, which can block the explosion damage. '

‘The gas mask refreshed in the game can reduce the damage of the poison circle. '

All kinds of videos and news about "PUBG Mobile" are emerging one after another.

Among them, there are more competitive players who are studying the skills in the game.

For example, the sound of footsteps when wearing shoes will be louder than without shoes, and what kind of accessories are most suitable for various firearms, what kind of resource points are the fattest, or the finals in different regions, Which places are battlegrounds for military strategists.

These are relatively normal and serious strategy game content.

But more are still biased towards entertainment-style fancy content. After all, for current players, this game and its modes are still very fresh.

Moreover, in the game "PUBG Mobile", Yang Chen and Xingyun's game's operating strategy is still the same as the original "Overwatch", through subtly influencing the relevant game settings, so that players will not feel too strong. .

For example, some interesting easter eggs in the game have been gradually dug out by players.

For example, there are four air-raid shelters next to the prison. Unlike the original dream memory, Yang Chen has greatly strengthened the materials in the four air-raid shelters.

Basically, materials such as the third-level armor and the third-level head including the octopus mirror will be produced stably, but at the same time, there are very few first-aid kits in this area, and it is easy to enter and difficult to exit.

Compared with the school and the airport in the original dream memory, the air-raid shelter is not lost to other places.

In addition, there are unique appearance decoration eggs in the game. For example, on the top of the highest building in the prison, there is a golden box with a pure gold handcuff inside. After picking up the handcuffs, the player can get a certain amount of game coins after the game is settled. Reward, and in addition to the golden handcuffs that remain unchanged, three silver handcuffs will be randomly refreshed in the prison.

The same easter egg items, as well as schools, airports and other places, have a special box hidden in it, which contains the uniforms of teachers, flight attendants and school girls that will not be sold in the mall or in the box.

And in every corner of the map, there will also be a variety of toys refreshed.

The main purpose is to add extra fun to ordinary players, so as to dilute the sense of victory and defeat of the game itself.

Sometimes it is obviously the same game mode, but as long as a little bit of seasoning is added, the player's feelings and even the game environment will change instantly.

For example, the most direct tiers and ladder tiers are added. Players can see the opponent’s tiers, including KDA. At the same time, the game’s point deduction options will be judged based on team and individual performance, rather than purely individual performance.

Then the environment of the whole game becomes instantly different. No matter which game it is, in fact, the ratio of casual players to purely competitive core players is almost the same.

Because of this, the so-called ranking mode appeared to divide the players of these two modes.

As for the game "PUBG Mobile", Yang Chen was not prepared to take the same competitive route as in the dream memory from the beginning, so Yang Chen added more content that has nothing to do with PVP, which is different from the original "PUBG Mobile". The main purpose is to dilute the player's sense of victory and defeat.

Let players not only aim to eat chickens, after all, there will only be one player in the end, or the team will be able to win successfully.

Why can "PUBG Mobile" attract many people who have not even played FPS games to play this game?

Because to a certain extent, "PUBG Mobile" is not a pure FPS game, it is a diversified game, not limited to FPS games.

On the surface, it is a tactical FPS game, but it is different from hardcore tactical games such as "Armed Assault" and "SQUAD". It also focuses on the RPG elements developed.

Any type of player can actually find their own identity and sense of existence in the game.

This sense of presence does not mean that you killed the enemy, or successfully ate the chicken.

It's that you actually feel like you have something to do in this game.

For example, some novice players can't hit people with guns, even if others are motionless, he has to aim for a long time.

In ordinary FPS games, there is no doubt that this level is farewell to the game experience. Even if you play with friends, it is at best a hindrance to the team. In ordinary FPS games, tell the player from all aspects: You are a hindrance of.

Even if the friends who play together don't care at all, they can still laugh and laugh with you, but the personal negative experience is definitely very high.

In battle royale games like "PUBG Mobile", it is completely different, players can find their own value of existence.

For example, I searched the house, found a lot of accessories, and found a lot of medicines, which can help my teammates.

When a team battle starts, if a teammate is knocked down, you can throw a smoke bomb and then go to rescue your teammate.

Although you may not hit a single shot in the whole process, it is all a salute, but it is very important to make players feel a sense of participation.

Coupled with the relaxed rhythm of the entire game, this is the reason why most players who have never played FPS games can be addicted.

Because they are not playing FPS, not shooting guns, but another way of playing.

It's fun to eat chicken and kill people, but pulling up the downed teammates and then destroying the opponent because of this is another happy game experience.

Therefore, Yang Chen has a very clear understanding of the follow-up operation update of "PUBG Mobile".

That is to strengthen the casual gameplay. For example, similar to the arcade mode in "Overwatch", "PUBG Mobile" will also launch different interesting casual modes every week.

These modes don't have to be successful, but just as a supplementary point, which can make players feel different freshness, including linkage with some subsequent games.

Of course, that doesn't mean competitiveization will ruin the game.

Although the reason for the rapid decline in the popularity of "PUBG Mobile" in the later stage of the dream memory has something to do with the wholehearted desire to become competitive.

But what’s more is that I didn’t work hard on my own operations. I thought that I had a great advantage in the early stage, so big that I could win with an A-face like Lu Bu. As a result, I never expected that other people’s "Fortnite" would even open the third base in the later stage. , sneaked out three giant elephants, and then killed himself in a wave.

The so-called e-sports is actually a very simple point, that is, traffic.

As long as the attention of the game is high enough, it can be said that it is very simple to turn it into an e-sport.

Yang Chen is very convinced that even if "PUBG Mobile" itself is not prepared to balance the game with competitive standards, there must be no shortage of related events and clubs. As long as the game has enough traffic, it can attract People will do.