Godfather Of Champions

In fact, after the Nottingham Forest has Beckham, the best place for gold mining is not China, which has a vast land and a vast market, but Japan, a small land.

The Japanese love and admiration of Beckham has reached the point where it is irrational. As long as it is related to Beckham, it will cause them crazy pursuit, and their pursuit is measured by real gold and silver. Although China has a vast market, it is affected by the developed piracy industry, and there are not many people who really will pay for genuine products. This problem does not exist in Japan. If they like Beckham, they will definitely go to a regular store to buy real goods. Only in this way can they produce the economic benefits that Nottingham Forest Club wants to see.

Saying this may make the Chinese feel uncomfortable, but in fact it is true-Japan is the gold rush that many European clubs value. There is a lot of money and people come quickly.

Nottingham Forest's itinerary in Japan is the same as in China. The players are as tired as ever. Only going to Ginza, Tokyo for shopping at night can be considered a little relaxation. But what makes Dunn happy is that there is no such stupid institution as the Chinese Football Association, and he doesn't have to bother about how to play the game.

From arriving in Tokyo and leaving Tokyo, Nottingham Forest set off a red forest boom in Japan in four days. Fans wearing red Nottingham Forest jerseys can be seen everywhere on the street.

Evan had to sigh after seeing this scene: "I am afraid that Chelsea will not be able to produce such an effect."

"Actually, it's all due to David Beckham alone." Allen knew who was the key person. "His influence in Japan can only be described as'horror'."

Allen is right. In Tokyo, Japan, as long as there is a place where Beckham appears, the traffic there will definitely be blocked. A giant billboard with his portrait stands on top of high-rise buildings. Products related to him will definitely be popular. Businesses don’t need to advertise at all. The name "Beckham" is the best publicity.

In China, George Wood's popularity can also compete with Beckham. In Japan, the Nottingham Forest team is not as popular as Beckham alone. Allen knows this, so in Japan it is Beckham's solo show most of the time, and Nottingham Forest is just his foil.

Here, Tony Dunn has become a completely unknown staff member.

Dunn would make jokes with George Wood about this situation: "Go back and criticize your agent. He has done too little effort in Japan. Look at David!"

George Wood declined to comment on Dunn's joke.

On the last night, Nottingham Forest played against the local J1 League team FC Tokyo at the Tokyo National Arena. Nottingham Forest scored two goals in the first and second half of the two lineups, defeating the current ranking in the J1 League by 4:1. Eight FC Tokyo.

The players who finished the game did not get the treatment of returning to the hotel to sleep in. They collectively rushed to Narita International Airport and directly flew to Hong Kong last night. Time is tight, and you can’t even squeeze out the extra rest time for a night. If you are dozing off, make it up on the plane.

After arriving in Hong Kong, Nottingham Forest also received a warm welcome. Since it was once a British colony, the Premier League has a very solid mass base in Hong Kong. Affected by Hong Kong, the entire Guangdong region is a loyal supporter of the Premier League. Therefore, when Nottingham Forest was in Ningbo, those Guangdong fans who were unable to rush due to the long distance flocked to Hong Kong this time, intending to see the double crown.

In three days, not only was it playing games, Nottingham Forest also had a party with the stars of Hong Kong's entertainment industry. Those celebrities who Dunn could only see on TV are now fans of Beckham or the Forest. This sense of accomplishment makes him feel very good.

At that party he once mischievously shook Andy Lau's hand and said: "I like listening to your songs, and I can also sing Wang Qingshui!"

Then, looking at Andy Lau's expression of surprise and joy, he smiled very happily in his heart.

At the end of the banquet, the stars from Hong Kong wore the red jerseys of Nottingham Forest and took photos with the players. This event was not only featured in the sports media, but also in the entertainment media. Allen Adams' global promotion plan was implemented perfectly here in Hong Kong.

Overnight, in Hong Kong, people who like football or who do not pay attention to football at all know about the Nottingham Forest team.

Of course, don't forget the game. In Hong Kong, Nottingham Forest played a friendly match with the Provincial and Hong Kong United Team, or the two lineups were exchanged, which not only satisfied the audience, but also gave as many players as possible the opportunity to exercise. The only regret is that the performance of the Forest team in this game was obviously not as good as the previous two games. The two sides finally reached a 3:3 tie, and the media advertised that this was a happy result.

Is it true?

On the plane to Thailand, Dunn's brows were already frowned. The bad influence of business competitions and frequent business activities finally became apparent. The players' physical fitness has reached the limit, no matter what Thailand and Malaysia think, he has made up his mind to deal with the second team and the substitute lineup in the next two games. Your own players must get adequate rest. Originally this year, the team’s training time was reduced due to the European Cup. Now they have gone to East Asia to make money. The whole team has not undergone systematic physical training at all. Their performance It's just a continuation of last season, just inertia. In the final analysis, the physical condition of the Nottingham Forest team is still in the last season and not in the new season.

This makes him a little worried.

The historical experience and lessons of the predecessors told me that such commercial games will inevitably affect the team's performance in the new season. How to minimize this impression? Dunn had a headache.

Nottingham Forest in Southeast Asia is still enthusiastically sought after, but there are fewer commercial activities here, and the team can finally carry out a systematic training. But the whole summer has been cut to pieces by the European Cup, business competitions, and the Olympics. What is the use of this systematic training?

After Thailand and Malaysia respectively defeated the local teams, the whole team finally boarded the plane back to the UK, ending this busy and arduous trip to Asia.

For the team, it is busy and hard. But for Alan Adams, it was a fruitful summer. For the appearance fee of five games alone, the Forest team earned 5 million euros, an average of 1 million euros per game. We must know that when Real Madrid started a new round of commercial competitions in Asia in 2003, the price of each game was 2 million euros. Counting those direct income and the "hidden income" caused by the organizer's free accommodation, food, and transportation, the Nottingham Forest earned 13 million euros in one summer. And this 13 million euros does not include the package of commercial cooperation projects, if these projects are carried out smoothly, it is expected that the Nottingham Forest Club will bring at least 30 million euros in revenue in the next six years.

In addition, there are some very long-term investments, such as the proposed construction of a Nottingham Forest football training base in Ningbo to recruit young players from China and nearby countries. This school will fully adopt the training materials, standards and plans of English professional football clubs to discover and cultivate Asian talents. Like the University of Nottingham in Ningbo, this school is completely independent of the Chinese football environment. It is closely connected with Nottingham Forest and shares all the resources of Nottingham Forest. Those outstanding young players will have the opportunity to go directly to the UK to receive more advanced training, and are likely to sign with the Forest team, and then rent to the Forest team's satellite club to exercise-of course, including Chinese clubs.

I chose Ningbo because of the strong support of the Ningbo Municipal Government. The leadership team of the municipal government hoped to get rid of the long-standing image of Ningbo as a “strong economic city and weak football”, so it hit it off with Alan Adams. Establishing a school here, Nottingham Forest can enjoy many preferential policies.

In addition to the new football school. By building a new stadium in Nottingham, Nottingham Forest Club intends to try to enter the real estate industry. Allen saw the infinite and vast real estate market in China, and decided to invest in China to start a real estate company, and was solely responsible for investing in real estate business here.

The product authorization of Nottingham Forest was also signed after negotiation with Nike. The factory in Wenzhou has started production of various souvenirs, such as jerseys, backpacks, scarves, water cups, lighters, key chains, cup holders, tableware, tents... Covers almost every aspect of life. The first store will open in Shanghai, and the second store will be completed in Beijing in four months. The goods sold here will be much cheaper than the souvenir shops of other teams. Chinese fans don’t need to spend half a month’s salary to buy a genuine jersey. Those small items are cheaper and well made, even if they are not fans of the Forest team. , It is also very practical and beautiful to buy home, and can also be used as a gift for fans and friends.

Not only that, Alan Adams is very ambitious. His plan for Evan Daugherty is not as simple as selling a few commemorative goods. What he wants to sell is not even the Nottingham Forest brand, but a lifestyle and cultural atmosphere. The most authentic English bar, the most flavorful English football atmosphere, the most laid-back British pastoral style, and the noble and elegant authentic English afternoon tea, he wants the name of Nottingham Forest to appear in the lives of any ordinary Chinese.

This is all his plan, it sounds a little weird. But perhaps this is a factor in Alan Adams's success, he always dared to think of things that ordinary people would not dare to think. You must know that no professional football club in Europe would want to develop the Chinese and Asian markets in this way...

"The Nottingham Forest team is not the whole of my business plan. It is just a stepping stone and a key. After opening the door to this market, it can develop as much as possible. The team no longer needs to play a very important role. In my eyes, this market is simply a virgin land without any traces of development. There are countless possibilities. This is simply fantastic..."

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If anyone thinks that in the two and a half weeks in Asia, in addition to training the team, Dunn is participating in commercial activities everywhere, like a lifelike wax figure for people to visit and take pictures, then he is very wrong.

Even in remote Asia, Dunn is always paying attention to every move in the transfer market. The Forest team in the new season has so far gone two people, but no one has been introduced. This is obviously not in line with Dunn's plan after the end of last season.

Although Kompany is training a part-time midfielder, he is only a part-time job after all, and Don't dare to pack up the ticket if the effect of a half-way monk is. So we still need to continue to find a replacement for George Wood-not a substitute, but a replacement. After hitting several nails in a row, this time he fell in love with Thiago Mendes, who had not been very happy at Juventus.

In 2004, Thiago moved to Chelsea from Benfica in Portugal and became a member of Mourinho’s "Portuguese Gang". He won the Premier League title as a member of Chelsea in the 04-05 season. But after only one season, he had to make room for Essien's arrival. In the summer of 2005, he moved to Lyon for 6.5 million pounds. In the following two seasons, he helped Lyon win two Ligue 1 titles. He then moved to Juventus to return to Serie A.

Judging from this result, his career is brilliant. But the experience at Juventus was indeed a failure. Juventus spent 13 million euros to introduce Thiago, making him the transfer king of Juventus that summer. But only four months later, the Italian media gave him the title of "the most failed transfer of the season", and Ranieri, who had been optimistic about him, also sentenced him to death.

In fact, it is not that Thiago's strength is not good, but that he is not adapting to the rhythm of the Serie A game and Ranieri's tactics.

Thiago is an excellent midfielder, but he is more suitable to play his role in the midfield triangle formation, which means that he should be a midfielder alone, not like Ranieri in the parallel position 442 Zhong served as a midfielder. This can only make him lose his way and lose his place.

Thiago said it himself, he always steals the ball hard in the game and then hands the football to his teammate. The lower back is more suitable for him.

Ranieri certainly will not change his overall tactics and formation for Thiago alone. However, Thiago's characteristics are in line with Dunn's requirements.

In January of this year, there was news that Thiago was going to transfer, but it didn't take place in the end. Thiago is reluctant to transfer to play in the second league. Now the choice before him seems to have to go back to Portugal, to Benfica or Porto, so that he will be the center of European football... Nottingham Forest stepped up in time to save his career.

When Tony Dunn’s team was still HAPPY in Hong Kong, the Forest team had already contacted Thiago’s agent. Will Thiago have any objections to joining the European champions and Premier League champions? The only problem is that Thiago knows George Wood. He is worried that he can only be a cold bench. Dunn immediately called and personally promised that the forest team will start a large-scale rotation in the new season. George Wood is definitely not the main force in this position, because the Forest team will play more games, and the summer preparations will not work. Do a good job, the players' physical fitness will certainly not be as abundant as the previous two seasons.

The coach’s personal assurances dispelled the last trace of doubt in Thiago’s mind, and he agreed to join Nottingham Forest.

Juventus are also eager to get rid of this useless baggage. With this relationship, Nottingham Forest has the conditions for bargaining on the transfer price. After several rounds of negotiations, Thiago, who originally spent 13 million euros for Juventus, finally joined Nottingham Forest for 6 million euros, becoming the first player to join the Forest team this summer.

In this regard, the player who will serve as the defensive midfielder with George Wood is finalized. Of course, Kompany will not stop training for this reason. Every player must know that in order to have enough opportunities to play in Nottingham Forest, being able to adapt to multiple positions at the same time is the ideal approach.

This season, Evan's transfer budget to Dunn is 30 million euros, and he is asked to save as much money as possible. The best result is that there are 25 million euros left in the end. Part of the income from selling players is added to the transfer budget, and the other part goes directly to the club account.

Now Nottingham Forest has sold Grosso and Sidwell, earning 15.2 million euros, and adding 5 million to the transfer budget, 35 million spent 6 million, and 29 million euros. Dunn also needs to chase at least one midfielder and two defenders in the transfer market. This little money can't do a big deal. He can only give up those talented players or long-established stars who have been robbed by giants, and instead dig for those "low-key players" who don't seem to be famous but have good strength.

The taste of poor days is uncomfortable. When will Tony Dunn realize his dream of robbing people around the world with a checkbook?

When we have money, I will buy four cards! One for the game, one for the bench, another for the stands, and one loaned to the Championship team for exercise! (To be continued, if you want to know what's going on, please visit www.qidian.com, there are more chapters, authors are supported, and genuine reading is supported!)

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