I Created the Myth of the Old Ruler

After helping Song Yunyan's friends, Lu Jian was finally free to continue making.

But this time, Lu Lian was not as silent as he was during the Yannan College Student Film Festival.

Reasonable use of one's own identity and resources for publicity is a part of modern media, which has to be savored.

He first made a short trailer with only a dozen seconds, which is like a pie-painted PV. When he puts it on the console game, he will be ridiculed by the players as the kind that the wheat has just planted, and the related intellectual property rights are all Sign up.

In the trailer, one hand opens the book, picks up the pen and writes down the text, accompanied by a self-reported narration "When you see this story, I am no longer in this world", which is very strange and suspenseful. Finally, the title of "The Mouth of a Madman".

The picture of this trailer doesn’t have much of an immersive feeling, it’s just an ordinary shot. Lu Juan checked it again and uploaded it to the account of the Silence Project on major video sites, and the His own account forwarded it again.

"Crying" was only released at the end of last year, and now the new movie is released directly. The audience has not recovered yet. Even the normal announcement process will take more than a month, and the schedule of the theaters has to be taken. If you want to get more people attention, to make the film spread more widely, these are all necessary.

There used to be a saying that the smell of wine is not afraid of deep alleys, but now, in this era of Internet information circulation explosion and dissemination, today’s hot spots will not be discussed tomorrow, and all kinds of information iterations, if you do not do a good job of publicity, Even the best movies can be affected.

Of course, sometimes when the announcement is made, you will find that you can’t finish it, and then you have to skip the ticket. Some skip the ticket three or four times, and the audience is bored, and some make the audience expect too much. After promoting it, it was discovered that the photos did not match the real thing, and the audience shouted that they were deceived.

After uploading for less than an hour, Lu Yi saw that this video had more than 500,000 plays on the old video network alone, and it was still growing at a speed visible to the naked eye as it was refreshed.

Those who came at this time were basically old fans who followed Lu Yi, their attitudes might be a bit off, and most of the comments were flattering, Lu Yi didn't read carefully.

In the evening, he saw the push message from Get it.

【How would you rate the trailer for Lu Yi's new movie "The Mouth of a Madman"? 】

Lu Jian clicked in.

The first comment I saw with the most likes was from an online film critic, that is, someone who often writes film analysis, film feelings, and evaluation columns, but is not an industry insider.

[Deep Blue Melancholy: This trailer looks mysterious,

It's grand and suspenseful, but it doesn't actually say anything. Whether it's the shots, lines, or scenes, it's very compelling, but it doesn't actually say anything. From the footage of the trailer, it can be seen that Director Lu Jian is on the screen. The level of the film has improved a lot, but in fact it didn't say anything, so what did this trailer say? I think, from the perspective of the trailer, the completion of this movie is still very low, and it may be in the project approval stage. If you want to see this movie, it will take at least two years. You can wait until then to evaluate . 】

"Indeed, the degree of completion is not high."

Lu Yi also agrees, he keeps improving, and now he has only completed about one-third of the progress. If he wants to complete the whole process, it will take at least a month or so, and the degree of completion is indeed too low.

He looked at the answer with the second highest praise. This is a practitioner, he seems to be a screenwriter, and has participated in the production of some movies and TV series.

[My name is Teacher Zhao: This trailer is very simple, with a few scenes and a line. Through the analysis of the lines, we can know that this person should be dead. He is the narrator of this story. It can be seen from his clothing A story in a modern style, and judging from the title... I'm sorry I can't make it up anymore. This trailer feels that only one title is valid information, and the others are useless. There is no way to speculate on any information, of course , This is also a kind of publicity strategy. Horror movies pay attention to creativity, and Lu Jue’s current popular film is also full of creativity. If the promotional film reveals too much information and is imitated by other small workshops, the final effect will be compromised. We still Wait for Lu Jian's follow-up promotional video. 】

"It turns out that there is such a particularity."

Lu Jian couldn't help but agree.

Reminiscent of Ye Cheng also participating in the filming of a new horror movie, maybe many production crews now want to catch this hot flow.

The creativity of horror and suspense movies is very important. Once some core ideas are revealed, the overall effect of the movie will be greatly reduced, so the promotional film is actually sometimes a little more riddle.

He looked at the third answer. This is an account for film and television commentary. It is the kind of blogger who edits the wonderful scenes of the movie with commentary, so that people can watch the movie in a few minutes.

[Bai Xiang talks about movies: Before discussing Lu Yi’s new movie, I want to talk about this director. He made his debut with horror videos, short videos, online movies, and theater movies. The nameless little transparent has become a hot big director. The road to rise is worth pondering. First of all, normal movies cannot be continuously produced in such a short period of time, so he must be prepared and have already filmed. Secondly, the actors he chose are very secretive and cannot be found by other film and television companies. I have reason to believe that there is still huge capital behind him ready to enter the stage. The appearance of Lu Yi is just a It's just a signal...]

"Huge capital?"

Lu Juan looked behind him, and there were only two clouds of mist, one black and one gray, and there was no huge capital there.

Although Song Yunyan's Jiangcheng Industry is a large group, as we all know, Lu Jian is now self-sufficient, and almost never asks Song Yunyan for follow-up investment.

"This doesn't work."

Lu stumbled to a conclusion.

He ignored the follow-up discussion and just let the heat ferment by itself. Under the indiscriminate bombardment of modern self-media, hot topics like Lu Yi will definitely become more and more popular.

While continuing to make, Lu Yi worked out the second trailer.

Before it was posted, Lu Yi saw a screenshot of a post forwarded by some of the official accounts that he usually followed, and the title of the post was on the screenshot.

Analysis of the new work of "Silence Project", Lu Jian is about to fall from the altar! "

"?"

Lu Jian didn't know how he got on the altar, he clicked on one of the articles out of curiosity, and looked carefully.

"...Although Lu Yi's horror movies are very exciting, no one in the market can compete with them, but if Lu Yi has been indulging in his comfort zone and does not break this circle, then he will soon rest on his laurels and eventually overturn. Falling from the altar, he should shoot some more emotional movies, or movies with big scenes and big productions, instead of continuing to tinker with niche horror movies!"

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