I Created the Myth of the Old Ruler

November is coming to an end, and as the temperature drops sharply, people in North America have not calmed down.

The Black Friday sales have set new highs in sales in major shopping malls, and movie theaters are naturally a choice for entertainment after shopping. However, due to the delay of this year's "Fast 11", the Thanksgiving schedule seems a bit tired.

In December, snow begins to fall in many places in the country, and it’s the time when northerners laugh at southerners for not seeing the world. During this time, Lu Jian has been announcing it in various places in the country, raising the popularity of "Magic Tide".

Now, Lu Kian has two ways to promote the film in the future. The first is to screen "The Devil's Tide" in advance in some theaters to build up word of mouth. The second is to follow the plan step by step and release some behind-the-scenes footage from time to time to heighten the sense of anticipation.

In the end, Lu Tiao did not choose to review it because he wanted to leave the suspense until the last moment.

Moreover, the films that are screened are usually films that the audience has little confidence in. For "The Devil", the audience has high expectations. The first-day pre-sale box office has been sold out a month in advance, and some scalpers have appeared. In the second-hand market, the price of pre-sale tickets has been doubled or tripled.

It was Christmas time in a week, and Lu Tan faced another problem.

That is whether the premiere of Zero Point will be at home or abroad.

Foreign theater chains invited Lu Tian to unveil the film in Times Square in New York, and domestically, it was naturally Jiangcheng Cinema.

Logically speaking, "The Tide" is being released simultaneously all over the world for the first time, and "Fast 11" is also being released at midnight. The first day of competition overseas is very important. In order to show that he values ​​overseas markets, Lu Jian should go abroad. Premiere.

But Lu Tan did not go abroad, but stayed in Jiangcheng.

In Lu Jian’s words, the premiere of Chinese films must remain in China.

What's more, midnight in China arrives relatively early.

Christmas, in Europe and the United States, is a day for family reunions. Christmas trees, Christmas dinners, Christmas songs, Santa Claus, and a strong festive atmosphere envelope the city.

On the Internet, the debate about "Fast 11" and "Tide of Magic" has also reached its most intense stage.

[I think we should support "Fast 11". This is a movie made in our own country. Why should we spend money to watch foreign movies? 】

[Why do I have to discuss nationality when I watch a movie, man? Shouldn't you just watch whichever one is good, or watch both? 】

[I’ve seen the commercial for “Tide of Evil”. It seems to be a fantasy type. There aren’t many such movies these days. I might choose to look at the score after the second day of release.]

[Have a nice Christmas, wouldn’t it be nice to spend more time with your family? Don’t you all have a girlfriend? 】

[No, even if "The Tide" is not good to watch, there won't be anyone who wants to watch the sequel to "Fatal Speed". Since the previous films brought back the dead characters, they also turned the hero's wife into a Black people, I think this movie is hopeless]

[Then the question is, between a black movie and a yellow movie, which one do you choose to watch? 】

[Hey man, was what you just said racist? 】

[I think these two works are not worth paying to watch. Both are dominated by men, and there is no room for women to take the lead. Is this saying that women cannot work in modern society? I want to resist! 】

The focus of the debate is probably who to support. Both sides hold different opinions, and there are also those who sit on the fence and watch the fun. This situation will occur no matter which country it is in.

In China, there is not much emphasis on Christmas. Except for discounts and promotions in some stores and Christmas trees put up in some commercial plazas, it is just an ordinary end of the year.

For many people, Christmas is not as good as New Year’s Day, at least there is a holiday on New Year’s Day.

Jiangcheng Cinema was crowded.

The pre-sale tickets at midnight have long been sold out, but according to the current box office forecast, the first-day pre-sale box office of "Fast 11" far exceeds "The Tide" in other places except China.

After all, it is the last part of a series that has been running for more than ten years, and many old fans want to watch the premiere just for the sake of nostalgia.

Moreover, Lu Tian's previous speech was full of explosiveness, which also made some people wish that Lu Tian would go crazy and get slapped by foreign movies.

"It should snow in Jiangcheng tonight."

Standing outside the cinema, Feng Yu looked at the gloomy sky.

"It's quite appropriate."

Lu Tan wore a mask to prevent unnecessary harassment. He sighed as he looked at the entrance of the cinema, which was still bustling near midnight.

"Do you think you can achieve the goal you said you would?"

Feng Yu asked.

"it should be OK."

Lu Tan nodded.

Judging from the pre-sales, "The Devil" is absolutely crushing in China, with 35% of the film schedule on the first day, and the total pre-sale box office is close to 700 million. This situation was only possible during the Spring Festival in the past. See.

As for "Fast 11", the domestic film schedule is 20%, and the pre-sale box office is close to 200 million.

Mainly because the midnight premiere of "Fast" is based on North American time, so it can only be seen at noon in China, which compressed the box office on the first day.

However, abroad, the first-day screening of "Fast 11" was much higher than that of "Tide", reaching 43%, while "Tide" only had 17%, and there was a five-point difference in the pre-sale box office between the two. About times.

Judging from the global pre-sale box office, the first-day score of "Fast 11" should be around 800 million, and "The Tide", coincidentally, should also be hovering around this area.

The gap between the two is difficult to see clearly, and no one knows who will win until the last moment.

Because of this kind of movie with enough early announcements, the box office on the first day usually represents the peak, so the battle on the first day also represents the first confrontation between the two.

Some media in North America even called it the ultimate showdown, calling on people to come out of their homes and go to movie theaters to watch movies. It’s hard not to think that theater chains are behind it.

But no matter who wins the first day in the end, the theaters will make a lot of money, because this means that there will be more than one billion domestic box office sales on Christmas Day alone. Those theaters that are somewhat stretched in year-end assessments cannot be more grateful to Lu trip.

"However, there is nothing to say about the box office on the first day. To achieve a record-breaking box office, it will not be enough to rely solely on normal moviegoers."

Lu Jian knew very well that some movies were extremely high on the first day, but plummeted from the second day on, just like energy stocks that were cut in half. It was not necessarily because of the quality, but because watching these movies once was enough, and no one would If you go to the cinema for two or three viewings, people who should see it will go to see it immediately, while people who don’t want to see it won’t bother to go until it is released.

And if you really want to break the record, you need word-of-mouth spread, you need details, you need viewers who watch movies twice and three times, and you need to let in more people who didn't go to the cinema to watch movies before.

Can "Magic Tide" do it?

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