I really didn’t want to be a warm man when I was reborn

"The proportion of news programs on ATV is a bit too heavy." Zhou Ziyu said to Li Zhe on the other side of the video.

During her video chat with Li Zhe, she would talk about the problems she encountered and ask him for advice.

Li Zhe didn't seem to have had a good rest. He looked a little tired. He picked up the coffee on the table and took a sip. "It can be reduced appropriately. News programs should be more refined and not excessive. News reports must be true, accurate, comprehensive, and comprehensive." objective."

ATV has always been famous for its news programs and regards news and information programs as its core competitiveness. However, it has repeatedly made reporting errors and was fined by the Communications Authority.

Even the most basic truth and accuracy of news reports is a slap in the face.

Zhou Ziyu nodded slightly, "When the situation of the TV station improves further next year (after the Spring Festival), the losses can be reduced. In 2014, it should be reduced to less than 50 to 60 million."

"But if we want to truly turn a profit, it won't be something we can do in one or two years."

She paused and said with some emotion and helplessness: "Compared with the mainland, the TV market in Hong Kong is still too small!"

ATV's coverage is not small, covering Hong Kong and Macao, Guangdong and Guangxi, Southeast Asia, and North America, with an audience of nearly 100 million. At its peak, ATV was one of the most influential TV stations in Asia.

Through satellite paid channels, even Chinese and ethnic Chinese in more than 70 overseas countries can watch Hong Kong stations.

However, after the rise of the mainland, the status of Hong Kong Island has inevitably been relatively reduced, and its cultural influence has shrunk. As a result, ATV, which originally shared the Chinese market with TVB, had to fight each other with TVB in the small market of Hong Kong Island.

If we want to truly get out of this predicament, we must expand external markets and make the cake bigger.

But this is not easy!

The former head Wang Zheng was also aware of this problem, and then proposed to "deeply cultivate" the Pearl River Delta, open a Mandarin channel, and open up the mainland market.

The problem is that the mainland market has risen, and the TV industry in Hong Kong no longer has an advantage in competition. On the contrary, it is being beaten.

In fact, it’s not just ATV and TVB that are in decline. Even the TV stations in Taiwan are also in decline. In later generations, even the Korean Wave can’t even start, and instead they copy domestic dramas.

In fact, they have been copying.

"You've done a great job!" Li Zhe comforted him with a smile.

Zhou Ziyu's performance has exceeded his expectations. Even if he takes charge of ATV himself, he may not be able to do much better than her.

“Don’t force yourself to turn a loss into a profit, just control the loss within an acceptable range.”

"Even in the heyday of ATV, it was always in a state of loss. That is to say, during Lin Boxin's period, it turned a profit in 1996 and made a profit of 12 million, but the financial crisis came soon after."

Li Zhe's intention to acquire ATV was just to improve the industry chain of the media group. What kind of media group is it if it doesn't even have a TV station?

With the TV station, Quku Entertainment can further get rid of the constraints of state-owned TV stations.

The produced TV series, variety shows, and animations can be broadcast simultaneously on video platforms and ATV. After the results are achieved, they can be sold to major major TV stations in the mainland at high prices.

Artists and Internet celebrities under the group also have more opportunities to appear on programs and show their faces.

Moreover, ATV can also send programs to more than 70 countries around the world through satellite paid channels.

This is an overseas channel!

The TV series, movies, animations, and variety shows produced by Quku Entertainment can all be broadcast overseas through satellite paid channels, earning a small additional amount of revenue.

If there is no channel, the copyright can only be sold at a low price.

In comparison, ATV's annual losses of tens of millions are nothing at all.

Of course Zhou Ziyu knew what Li Zhe said, but she was just a little unwilling.

She remembered that Li Zhe had said that the Southeast Asian market could be opened up.

"How about restarting the Miss Asia beauty pageant next year and include Southeast Asia?"

Li Zhe thought for a while and shook his head slightly, "The era of beauty pageants has passed. Not only Miss Hong Kong and Miss Asia have declined, but also all over the world."

"The rise of women's rights has made people's judgments on beauty more and more diverse, and they no longer even focus on appearance."

He thought of those weird beauty pageants in the island country, where each beauty pageant winner was uglier than the last.

"Besides, with the rise of the Internet and the advent of the self-media era, everyone has the opportunity and platform to show off their beauty, so there is no need to participate in beauty pageants anymore."

Ordinary people participate in beauty pageants just for the opportunity to become famous, and the same goes for becoming an Internet celebrity.

Besides, after seeing too many beauties with beautiful faces and special effects, people’s aesthetic taste has become higher and higher, and it is difficult for real beauties to make people feel stunning.

Li Zhe suddenly thought that if he could develop a kind of beauty glasses, there would be a huge market.

In later generations, beautification has been rampant, but the "black technology" of beauty glasses has not yet existed.

After listening to Li Zhe's words, Zhou Ziyu bit her lip, and then said in a long voice: "Husband - you must have a way, right? Right?"

Li Zhe was very uncomfortable with her, "Why are you still imitating Xiao Qiao?"

She and Xiao Qiao have completely different styles, and whoever imitates them will be weird.

"Why doesn't my husband like it?"

"speak nicely!"

Zhou Ziyu couldn't help but chuckle and returned to her normal voice, "Husband, you have to help me!"

Method?

Li Zhe really didn't have any good ideas.

This is the general trend of the times, and how can it be easily changed by human power?

The strategy of exploring the Southeast Asian market is just an attempt.

"We can try to feature music programs." Li Zhe thought for a while and said.

"Music?" Zhou Ziyu was a little surprised.

Li Zhe nodded and said: "The three major TV stations in South Korea have song promotion programs. KBS's Music Bank on Friday, MBC's Music Center on Saturday, and SBS's Popular Songs on Sunday. These music promotion programs are the key to South Korea's music market and The soil for the existence and development of idol groups.”

…

Some people say that there is no soil for cultivating idol groups in China, and this is actually true.

Europe, the United States, island countries, and South Korea have all developed mature music markets, with many influential music chart-topping programs.

However, there has never been a mature music market in China, and there are no influential commercial singing programs.

Of course, this is mainly because the mainland policy does not allow singing programs, and spending money on idols to boost sales is an incorrect value.

Without commercial singing programs, a mature idol group selection mechanism cannot be formed.

Even if occasionally a talent agency develops a popular singing and dancing group through auditions, it will quickly lose popularity because there are not many music programs to appear on, and they will have to disband and go solo.

"We can follow their example and develop various music singing programs, music talent shows, and music variety shows, so that ATV can become the soil for the survival and development of Chinese pop music."

"Select idol groups in Hong Kong, Taiwan, South Korea, Southeast Asia and other places to cultivate a fan market."

…

Although Chinese music in later generations is getting worse and worse, music programs are still very popular.

"The Voice", "The King of Crossover Singer", "Tomorrow's Son", etc., there are endless popular music programs.

While there are not many music programs in the mainland, we should seize this blank space as soon as possible.

The more Zhou Ziyu listened, the brighter his eyes became, and he smiled and said, "Hubby, I knew you must have a way."

Li Zhe glanced at her and said, "If ATV wants to become a music television station in Asia and Southeast Asia, it must be open and inclusive, keep up with fashion trends, and it cannot be limited to Chinese pop music."

After a pause, he added: "The other thing is to integrate it with online media."

"With the rise of online media, the decline of TV stations is inevitable."

"Husband!" An inexplicable smile suddenly appeared on Zhou Ziyu's pretty face.

"If you like any combination in the future, just tell me and I can help you arrange it."

"What are you talking about!" Li Zhe was stunned for a moment and scolded her in a funny way.

How could such a serious person like him have any evil thoughts?

"Husband, I heard that you bought Tara?"

"Cough cough cough..."

…

What man could not love Xiao Zhou, such a considerate little lover?