I’m a Director, I’m Not Bad

Chapter 635 633. Spiritual energy recovery

West Film Studio's promotion of "The Hawthorn Tree" is actually nothing more than a few points.

Right off the bat is the most important preview screening.

In these ten days, we basically have to travel to all the target cities, hold one to two preview screenings a day, and contact local media for word-of-mouth publicity and fermentation.

The second step is to log on to some talk shows, whether it is interviews with directors or actors, and promote them in the public media.

The third is advertising posters for a large theater, autograph sessions, etc. As well as some behind-the-scenes production footage posted online by West Film Studio.

The time is actually not very tight, but the task is quite heavy.

And everyone’s first stop is the Magic City.

Here in Shanghai, Shanghai Film Studio arranged a very important media preview.

Almost all the reputable media and magazines in Shanghai, as well as famous local entertainers, were invited to help promote "Hawthorn Tree".

There are three promotions in total.

There will be an audience preview in the afternoon, and then during the audience preview, the "Hawthorn" crew will answer questions from reporters sent by these magazines. The question-and-answer session lasted for one hour and was held simultaneously in Wanda's movie theater. After the question-and-answer session ended, they returned to the audience screening room to accept questions from some viewers.

After these two sessions are over, there will be a media preview at 8 p.m.

When the time comes, Wanda Cinemas will be filled with stars, coming to support Xu Xin.

When the three of them arrived in Magic City, it was barely 2 o'clock.

After getting off the plane, we walked non-stop to Wanda.

At around 2:30, we arrived at Wujiaochang Wanda in YP District and met Xiong Wanbin, the person in charge of Wujiaochang Wanda Commercial Center, as well as Xue Haifeng, Li Mingjun of Honglin Capital and others.

They all came to support Xu Xin.

As a friend of the eldest son, Wang Sicong said hello without Xu Xin mentioning it.

"I don't care about cats and dogs. The lineup of "Hawthorn Tree" must be full."

Therefore, this time, Xiong Wanbin, as the person in charge, not only came here in person, but at the same time, Wanda Cinema Line also arranged the best decoration, the most comfortable seats, various effects, and curtains into the extremely full No. 9 screening room. It was donated as a venue for audience previews.

Originally, it was reserved for VIPs, but considering that there was not much room in the VIP hall, we reserved it for the big shots in the evening.

As one of the investors, Honglin Capital is also a resident of Magic City, plus Xue Haifeng... When reporters see this group of people here, they will understand what is going on.

Just do your best to promote it honestly.

Making trouble?

Then weigh your courage first.

As for Xu Xin, these people are all friends and they are not polite.

After seeing each other in the reception room of the cinema, it was necessary to exchange pleasantries. Logically speaking, these big guys are sitting here, with Liu Yifei and Lin Xingxin as their foils.

But one of them is Xiong Wanbin's "mother's family" who has to treat her with great courtesy, and the other is Shuangwei's elder sister. Because of Xu Xin, no one dares to look down on these two people.

So the atmosphere was pleasant and not awkward at all.

And if it's just ordinary greetings, that's actually fine.

Although Lin Xingxin lacks experience, Liu Yifei is already too familiar with this kind of situation.

Everyone just welcomes everyone with a polite smile.

Then when the audience started to enter the hall and the press conference started, the meeting ended.

That's what she felt.

But when Mr. Xiong, the person in charge of Wanda Cinema, left, the atmosphere in the whole room suddenly changed...

In her eyes, the production director of Shanghai Film Studio smiled and handed Xu Xin a cigarette:

"Director Xu, how shall we eat tonight?"

"work meal."

Xu Xin also smiled and waved his hands:

"Movie promotion is important. Although the big guys won't say it, there are definitely many people who want to see what happens with "If You Are the One" and "Hawthorn Tree" this time. Promotional work is important."

From Liu Yifei's senses, she could clearly feel that in the atmosphere of the whole room, the utilitarian and playful atmosphere began to recede, and was replaced by... an emotion that she couldn't understand.

After hearing what Xu Xin said, Xue Haifeng said directly:

"We definitely have confidence in Director Xu. Besides, movie box office is one thing, and return on investment is another."

Hearing this, Xu Xin smiled and shook his head:

"I heard that the product placement in "If You Are the One 2" is quite scary. The investment of more than 50 million yuan in the movie has already been repaid. We still have 20 million yuan that we haven't gotten back."

Who would have thought that after he said this, Xue Haifeng would become even happier:

"Haha, if they talk about this kind of thing, wouldn't we have more to say? They are fighting for advertising, so let's fight for overseas markets. The information I got is that they will be released in the United States and Canada on Christmas Day. In January, it was released in three countries: Australia, New Zealand, and Singapore. Other places were not interested in the film.

To put it bluntly, they are only targeting a few major overseas Chinese gathering places. How much box office can these places generate? It's incredible. If you put together several places, you can get two to three million US dollars. We are different. "

Xue Haifeng's happy mood is not fake.

Because "Hawthorn Tree" has received very good response from overseas markets.

It has been confirmed that it will be launched in France, Italy, and Germany at the same time on Christmas Day, and will be launched in European countries later.

In the areas where "If You Are the One 2" is released, "Hawthorn Tree" is not left behind either.

It's just that I don't care.

The reason is actually piracy.

Piracy is rampant, and those Chinese in foreign countries can easily obtain pirated resources on the Internet as long as they think about it.

This is not an isolated case.

Looking at the critically acclaimed and popular movies sold abroad in recent years, they are actually all Chinese-language art films.

Foreigners’ copyright awareness is definitely stronger than that of Chinese people at this stage. Therefore, the fundamental difference between "If You Are the One" and "The Hawthorn Tree" emerges.

"Hawthorn Tree" is in full bloom in Europe and Asia, but its target group is to make money from foreigners.

If you want to watch a movie, whether you go to a theater or find a pirated version, it will not affect "The Hawthorn Tree".

But "If You Are the One" is different.

It can be seen from the place where its films are scheduled to be released that it is essentially pursuing the Chinese-speaking market.

And its artistry is not enough to be recognized by foreigners.

This is the difference between art films and commercial films.

At the same time, it is also an art film that has won the Golden Lion for newcomers and the Silver Lion for directors. It is the most essential difference and confidence from domestic commercial films.

This movie gained Xu Xin more than just a group of Italian "grandma" fans.

More importantly, it served as a stepping stone to help him open up the European market.

But Xu Xin didn't take much issue with Xue Haifeng's words.

Because... the movie hasn't been released yet, so no one knows how it will do at the box office.

He has more important things at the moment:

"Mr. Li, Mr. Xue, I have something to do when I come here this time. It's also a suggestion from the factory. The factory wants to set up an investment company. I wonder if you two are interested?"

"..."

"..."

As soon as these words came out, Xue Haifeng and Li Mingjun frowned at the same time.

The one with the deepest frown was Li Mingjun.

Because he is the head of the largest investment company under Shanghai Film Studio... No matter how you look at Xu Xin's words, it looks like he is robbing his own business.

Seeing this, Xu Xin did not hide it and said directly:

"This investment is not about investing in movies, but about investing in people."

One sentence dispelled Li Mingjun's doubts, but immediately a bigger doubt appeared:

"Investors?"

"Yes, invest in...people!"

Xu Xin pointed at Liu Yifei and Lin Xinxin.

Liu Yifei was stunned again.

My heart said, how did you find me?

But Xue Haifeng seemed to understand what it meant and said:

"Director Xu means... to invest in these actors?"

"right."

Seeing that he understood, Xu Xin smiled and said:

"Three companies, Xiying Film Studio, Shanghai Film Studio, and Yindu, hold the shares, and let the headwinds do the execution. Private management is more convenient. Too much concentration of resources is not good. As the old saying goes, don't worry about scarcity but inequality. Mr. Xue, you What do you say?"

We are all smart people.

Some words don’t need to be said clearly, as long as you understand them, you will understand them naturally.

As for Li Mingjun, I understand.

If you know this, you don't need to get involved.

Because it is not within Honglin’s business coverage.

Rather, it serves as a way for the owner's factory to expand resources.

Xue Haifeng also understood.

And after thinking about it according to Xu Xin's words... I suddenly realized that this was the right path.

Whether it is the Shanghai Film Studio or the West Film Studio, in certain aspects of certain things, there is quite a bit of a "succeed and fail" flavor.

Because they are state-owned, they have natural and unparalleled advantages in handling some things.

But sometimes these advantages can also become disadvantages.

Compared with private enterprises, they are too "lengthy".

But... at this moment, this private enterprise named "Headwind" can contact three major state-owned manufacturers, integrate resources, and then sink the resources into the basic market in a private style...

Let the state-owned factories really have the capital to compete with those companies for "seeds".

At the same time, their background is stronger, more reliable and stable...

"Crack."

Xue Haifeng lit the cigarette and his eyes were completely hidden in the smoke.

This thing...is a bit interesting.

As for Lin Xinxin, he probably understands.

But I don’t really care.

Feel free to do whatever you want, you won't suffer any loss anyway.

Too lazy to think too much.

Only Liu Yifei...

She looked at Xu Xin, who was obviously much older than the two old foxes next to her, but gave the impression that he was on equal terms...

My mind started spinning rapidly.

Investors? Who to invest in?

Xu Xin pointed at me... Are you asking Shanghai Film Studio to invest in me?

Invest in me...do you mean opening a studio in the future?

The moment she realized this possibility, Liu Yifei felt that her mind suddenly brightened.

Xi Film Studio, Shanghai Film Studio, and Yindu Film Company invest in themselves?

this……

Suddenly, she smelled an indescribable attraction.

Will any actor refuse?

Not mentioning such a profound background, just talking about resources, isn’t that a lot?

After understanding this, her pupils suddenly dilated slightly.

Whose idea was this?

From the factory? Or...Xu Xin's?

If it were Xu Xin...

Unconsciously, her eyes drifted to the other person sitting on the sofa again.

…

Establishing an investment company together does not happen overnight.

Just like when Xu Xin put forward this suggestion, even Tian Shuanghe had to call people for a meeting to study it.

This cake is...a bit big.

Xue Haifeng should also treat it with caution and take it back to the factory for study.

Xu Xin was not surprised either.

For this investment company, he didn't ask for much, just the right to speak.

Nifeng serves as the actual controller to invest in actors who want to become independent. The more people sign, the more resources will be dispersed in places such as Beijing, Shanghai, and Northwest.

He does not want one family to dominate, but wants a hundred schools of thought to contend.

When there are few artists under this investment company, it can serve as everyone's "protective umbrella", allowing everyone to remain competitive with any resources. And when there are more people...then the world will be unified. Whoever wants to take resources should do so according to their own abilities.

If you want to get resources based on your ability, you must be tough enough.

The rigid conditions for actors and artists are nothing more than those few. As long as acting skills, popularity, appeal, and commercial value are in a positive cycle, it will be a good thing for the ecology of the circle and benefit the country and the people.

Again, he doesn't want to be the "upper limit" of any circle.

Because manpower will eventually be exhausted, and if it becomes the upper limit of the circle, sooner or later, he will become a stumbling block for others to move forward.

But...as long as you know how to restrain yourself and become the lower limit, that's fine.

The lower limit of becoming a national "high-end bureau".

When the spiritual energy of the whole people is revived and productivity develops rapidly, the world will be more exciting. The backwardness and dross of the old era will be left in the garbage heap of history.

They say those who fall behind will be beaten.

But there is no need to take action.

Those bad things... let them slowly disappear in the long river, it is best...

Not even a splash can be seen.