I’m Really a Superstar

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Outside the Chinese Department campus.

Trucks come and go, the sound of moving things is clanking,

Zhang Ye walked forward slowly, slowing down a lot, and listened to the words of the aunt and nephew.

Wu Zeqing said calmly: "You didn't find so many stars in the entertainment industry, so why did you choose Xiao Zhang from our school? Isn't it the same if you just invite anyone? Haha, although Xiao Zhang is from Peking University, we are in the education field. Education is fine, but other things are out of the question. Even if I were your aunt, I couldn't give you this backdoor. How bad would the impact be if word spread? If you talk to others, who will speak for you?"

Wu Mo is quite handsome. His face is a bit small but very delicate. He looks a bit like Wu Zeqing.

Wu Mo said anxiously: "Of course it's different. Can anyone else compare with Zhang Ye? I can't afford those first- and second-tier stars. The asking price is too high. As for the third- and fourth-tier artists, Zhang Ye is the only one." What stands out from the rest, what I value most is Teacher Zhang Ye’s fan base. They are of all ages, including those in their teens, twenties, thirties, and forties. Other products may not like this. We may want to focus on one age group that is the focus of sales, but our company sells health care products, so the bigger the audience, the better.”

Wu Zeqing asked: "Are there other artists like this?"

"Yes." Wu Mo spread his palms, "But I still can't compare with Zhang Ye. There are a few singers and actors who are more suitable, but our company's senior management held a meeting to discuss for two days, and finally felt that Zhang Ye Ye is the most suitable, nothing else. Zhang Ye is the most authoritative and has a good image. Of course, the image I am talking about does not refer to appearance and reputation. I am referring to the fact that he is a lecturer at Peking University. Who doesn’t know about it at Peking University? Everyone trusts Zhang Ye, who works in education. He is inherently trustworthy and very reliable. Zhang Ye is also famous for his courage to tell the truth. He has never endorsed anyone else's advertisements, so it must be him. "

Wu Zeqing looked at him, "What? You still want to deceive people under the guise of education?"

Wu Mo said hurriedly: "Sister-in-law, I'm not trying to fool you. Don't you know it yet? Our products are the conscience of the industry. They are guaranteed to be of high quality and quantity. Just contact me. Zhang Ye Since he is not an official teacher at Peking University, there is no contract restriction that prohibits him from appearing on camera as an endorsement."

Wu Zeqing smiled and said, "Why don't you look for it yourself?"

Wu Mo said helplessly: "You think I didn't look for it? I asked the advertising company to contact Zhang Ye, but in the end I didn't even see Zhang Ye's face or even get his phone number. As far as I know, there are several other companies who want to contact Zhang Ye." The companies that approached Zhang Ye for endorsements all ran into trouble and were declined by Zhang Ye's current network TV station. It is said that Zhang Ye was afraid of trouble and did not have an agent, so he asked his agency to reject these invitations. The original words are that Teacher Zhang Ye does not accept product endorsements from companies below medium-sized companies, so there is no need to negotiate at all.

"

Zhang Ye sweated, and it seemed that these words were indeed what he said.

In fact, he is now very popular, and many people are looking for him. Nanda University wants to invite him to teach, a publishing house invites him to write a book, several singers want to invite him to write songs, many TV stations want to invite him to host programs, and many companies want to invite him. Looking for him to endorse, but Zhang Ye is different from other celebrities. When he does advertising endorsements, the most important thing is not money. He only needs enough money. What he values ​​​​is fame and fame. If he endorses a small advertisement for a small company , the kind that is especially a copycat and a bitch. Once it is shown on TV, the price will drop even if it is shown on TV. It is not up to the standard at all. In this way, even if you make money, you will have some exposure, but it will definitely be detrimental to his current reputation. It's profitable. People who have seen endorsements and advertisements have to subconsciously look down on Zhang Ye. The gain outweighs the losses. That's why he doesn't accept advertisements from small companies. If he wants to accept it, he will accept a big job, one that shows his face, even if he doesn't make any money. He is also in ah.

For example, Coke ads.

For example, some advertisements of listed companies.

However, a large group like that doesn't lack this kind of money, and the people they hire are all first-tier or even super-first-tier superstars, including international superstars. Naturally, they won't invite Zhang Ye, so Zhang Ye has never invited him. I’ve been exposed to “meat”, but I’ve never thought about doing any endorsements.

Wu Mo continued: "Sister-in-law, can you just take pity on me? I really want to hire Teacher Zhang Ye. It's a joke to ask you to go through the back door and hire him cheaper for our company. As long as he agrees to be the spokesperson, the endorsement fee will be paid to us. There is no ambiguity. In fact, what we value most is Zhang Ye's advertising planning ability. He originally planned two advertisements, one was a public service advertisement to save electricity, and the other was a program promotion advertisement for "I Speak for Myself". You should have seen them all, right? They were all done by Zhang Ye himself. They are all so awesome. We asked advertising companies to help us customize several advertising planning plans, but the results were not ideal and there was no creativity. This is definitely That’s not possible. How much does it cost to spend fifteen seconds of advertising time every day? You must use a good one. I now rely on Teacher Zhang Ye for endorsements and advertising planning. There are only a few days until the advertisement is released. , if this continues, my company will really go bankrupt.”

Wu Zeqing waved his hands indifferently, "I can't say anything about this matter, and I can't."

Wu Mo said: "Mr. Zhang is from the Chinese Department. If you can't speak up, who can?"

"You, or yourself..." At this point, Wu Zeqing tilted his head, "Xiao Zhang?"

Zhang Ye was seen, and his steps quickly changed to a normal pace, "Principal Wu, morning."

Wu Zeqing smiled and said, "Morning."

Wu Mo's eyes brightened up, like a weasel seeing a chicken, "Teacher Zhang, you are Teacher Zhang. Oh, I almost didn't recognize you. You are much more handsome in person than on TV." No matter what, he patted him over and said , hurried over and held Zhang Ye's hand, shaking it vigorously, "Hello, hello, I've admired your name for a long time. I've always wanted to see you, but it's a pity that I can't get in touch with you."

Zhang Ye pretended not to know anything, otherwise they would know that he was eavesdropping. It would be shameful. "Huh? You want to see me for something? Are you?"

Wu Mo said: "My name is Wu Mo, and I am the boss of a small company. This is my sister-in-law." He pointed at Wu Zeqing, using this to get closer to him first.

Zhang Ye shook hands with him and said, "So you are Principal Wu's nephew? Hello."

Wu Zeqing didn't say anything and seemed to pretend not to hear. This was actually her attitude. She did not stop her nephew from using her banner. Of course I can't refuse, it's a fact.

Wu Mo didn't let go after catching Zhang Ye. He repeated most of what Zhang Ye had just heard, extended a warm invitation, and then said: "As long as you are willing to come, our company We will give you the endorsement fee at the price of a third-tier artist, and the advertising planning fee will be calculated separately.”

It seems very generous. Zhang Ye is now a fourth-tier artist. The general endorsement price for a third-tier star is very good. In fact, it is not at all because Zhang Ye has taken an unusual path. The artist evaluates that although he has not yet To the third tier, the group and cohesion of his fans are definitely higher than those of lower third tier artists. Generally, third tier artists have a large fan base but not enough cohesion. As the saying goes, fans like it very much but not that much. But Zhang Ye is different. People who don't like him, people who don't like literature, novels, TV shows, etc., don't even recognize him. But if they really like Zhang Ye, they like him to the core. Some people love his poetry to death, some are so obsessed with his talk show that they have trouble sleeping and eating. This is value. It is Zhang Ye’s core value that is different from others, so he is worth the endorsement fee.

Zhang Ye said politely: "What is the situation of your company?"

Wu Mo's eyes flashed and he said: "We sell health care products. The product is called Brain Gold. It is a brain-tonifying and intelligence-boosting product. It is especially good for the elderly. It can prolong life, prevent aging, delay memory loss and Alzheimer's disease, and reduce the symptoms of Alzheimer's disease." Blood pressure, lowering blood lipids, expanding blood vessels, nourishing yin..."

understood

Just cure all diseases

And it’s called brain gold? Why does this name sound so familiar?

Zhang Ye sounded unreliable, "Friend, are the quality of your products acceptable?"

Wu Mo coughed and said: "Don't worry, you will definitely pass the test. I just said it smoothly. In fact, there is nothing bad to say to you. The stuff is really good, but it's not that evil. It can increase memory and nourish the body. This is true. , the others... are all a concept and theory, but the actual effect may not be that obvious. For example, if we add ginseng, the effects of ginseng are naturally written on it, but because we add less, it is just a Concept, the effect of medicine may not be that great. It is only considered as a health product. It is absolutely beneficial and harmless to the body. I can guarantee this with my personality, otherwise it will not pass the review of the relevant departments. Don’t you think so?" This is the truth. .

Zhang Ye nodded, "That's good too."

Wu Mo observed Zhang Ye's face and said, "Look, can we talk about the details in detail? It's best to talk about it now, because the time for advertising is very tight, and there are only two days left."

Zhang Ye confirmed again, "Your health products must be good for the body, right?"

Wu Mo immediately said: "Absolutely, otherwise I will get you a few boxes and you can give it to your uncle and aunt to try. By the way, young people can actually drink it. It is good for people who use their brains. If you don't believe me, ask my sister-in-law. I bought the patent for this product at a high price a few years ago. Our company has all the test qualifications and related certificates. I have to get it for my family every other month. My parents also drink it every day. Wouldn’t you believe it? , you are welcome to visit our company at any time.”

Zhang Ye nodded and said, "I believe there is no need to visit. I will accept your endorsement."

Wu Mo was stunned. He had long heard that Zhang Ye never accepted endorsements from small companies, and they didn't even discuss the specific price, so they agreed so readily?

Wu Zeqing saw it and interjected: "Teacher Xiao Zhang, please think about this clearly and don't give me face."

Zhang Ye chuckled and said, "It's not because of you. I've never endorsed any products. I heard that Brain Gold is pretty good, so I'm attracted by it."

Wu Mo was very excited, "That's great, that's great"

In fact, everyone knows that Zhang Ye made it clear that he wanted to do it for Wu Zeqing's sake.

Brain gold?

What does their company have?

money? The money given is not the most

product? The product is not the best either

Company Size? The scale is also average.

Why should Zhang Ye, who has never relaxed or lowered his standards, endorse their company? Not even talking about price? Of course it’s for Wu Zeqing’s sake

A big stone fell to Wu Mo's heart. He finally solved the biggest problem at hand. He was very confident in Zhang Ye, and it was because his sister-in-law had more face. He was very grateful in his heart. Although his sister-in-law said she would not help, she still After all, they are relatives. Even if my sister-in-law doesn't say anything and stands there, she still has an attitude. She still thinks about her nephew in her heart. But suddenly, when he thought about it, Wu Mo felt that he should actually thank Teacher Zhang Ye. It would be fine if it were other Peking University lecturers, but who is Zhang Ye? Who doesn’t know Zhang Ye’s position at Peking University? That is very independent, and the education industry is not Zhang Ye's job at all. Zhang Ye doesn't care about this or not. On the contrary, Peking University needs him very much. I heard that the Chinese Department of Nanjing University is rushing to recruit him. , so Zhang Ye's decision was obviously not flattery, because Zhang Ye didn't want anything from Wu Zeqing at all, and he didn't need to do this in the first place.

Wu Mo thought of this, and Wu Zeqing naturally became as bright as a mirror.