I’m Really a Superstar

Chapter 637 [Purchase advertising sponsorship! 】

the next day.

morning.

"Zhang Ye, get up." Chenchen pushed him.

Zhang Ye turned over in confusion, "Don't make trouble."

Chenchen pushed hard, "Zhang Ye, get up, Zhang Ye, get up."

Chenchen's small artificial alarm clock was more effective than any other alarm clock. Zhang Ye was so shaken that he could only yawn and get out of bed. Without washing his face, he went out to buy breakfast for Chenchen.

Breakfast stall outside the community.

Many people were sitting at outdoor tables having breakfast.

"Yo, Xiao Zhang."

"Teacher Zhang is awake?"

"Good morning, Teacher Zhang."

"Brother Zhang, do you want breakfast?"

Old neighbors and breakfast stall owners all said hello to Zhang Ye, and they were used to it.

There were a few people who didn't live in this community or who were passing by here to have breakfast for the first time. They obviously didn't know anything. When they saw Zhang Ye strolling over with unkempt hair and eye droppings, a few people almost peed in fear. One was dumbfounded, wow, isn’t this Zhang Ye! Can you meet a B-list celebrity while having breakfast? Their first reaction was that they had seen it wrong. They had never seen a second-tier star go out in such a sloppy way! And who has ever seen such a big-name celebrity eating breakfast on a dirty roadside every day? Is this a TV series or a movie? But why didn't you see the camera? Where is the director? A few of them have everything they want.

Zhang Ye greeted the old neighbors and then said to the boss: "Three fried dough sticks and two bowls of tofu nao, take them away." Then he sat down listlessly.

At this time, a reporter who had been ambushing nearby saw Zhang Ye and ran over quickly. He took out his recording pen and interviewed, "Teacher Zhang, I am from Entertainment Weekly."

Zhang Ye's eyelids twitched, "Oh, hello."

The reporter said: "I heard that you have started preparations for your new program "The Voice of the Republic" after joining CCTV 1, but industry insiders and viewers don't seem to agree with it and have raised a lot of questions. They feel that you want to subvert the talent show model. It is wrong and goes against the laws of the market.”

Zhang Ye said: "Oh."

The reporter quickly asked: "What do you think?"

Zhang Ye said: "I didn't watch much."

The reporter asked: "Are you confident in your new program?"

"...It makes sense." Zhang Ye said.

The reporter was stunned: "Ah? What do you mean by make do? Don't you have confidence?"

"...It's not bad." Zhang Ye said.

The reporter sweated for a long time, "You shouldn't. This shouldn't be Zhang Ye's style. Shouldn't you be filled with righteous indignation?" Shouldn't we give two poems a curse? Shouldn’t we be energetic and give everyone the most powerful response? What's wrong with you? This is it! Are you so depressed today? This is not your style! As a journalist in the entertainment industry, he was quite unaccustomed to Zhang Ye's current attitude of being indifferent whether he had a ride or not. After asking several questions in a row, Zhang Ye seemed to be awake and had no fighting spirit at all.

question?

criticize?

Zhang Ye is already numb. Let alone him, no one in this circle can escape this. Is Zhang Yuanqi famous? Does it have a good reputation? Is it popular? But those who should scold her still scold her every day, and there are still people who question her every day, not to mention Zhang Ye. What he is more interested in now is to finish breakfast quickly and then take a nap before going to work.

morning.

CCTV.

As soon as Zhang Ye led Chenchen to the office area, he heard someone talking with a loud voice.

Fu Sihong: "All 20 million are used here?"

Zhang Zuo: "Uh."

Fu Sihong: "As for buying equipment?"

Zhang Zuo: "It's Director Zhang's order."

Zhang Ye also entered, "Brother Fu, what's wrong?"

When Fu Sihong saw Zhang Ye, he also had a look of displeasure on his face, "Teacher Zhang, you are responsible for the production of the program, but you have to discuss such a big matter with me, right? The 20 million will be used to buy equipment on site.

What about the others? How to hire a tutor? How to pay for the players’ air tickets, food and accommodation? There are a series of other expenses, etc., aren’t they all confusing? Your decision is too reckless! "

Zhang Ye said, "You left yesterday. I wanted to meet you, but I didn't see you. So I was planning to tell you when I came in the morning. This money is indispensable, and it must be spent. , can’t be vague, this is also responsible for the program and the audience.”

Fu Sihong asked, "What about the funding gap?"

Zhang Ye said: "I am about to go to Mr. Jiang to apply for more."

Outside the door, Jiang Yuan's figure appeared, and he seemed to have heard, "What are you applying to me for?" Every day when he first came to work, he had the habit of walking around the various column groups below.

When Fu Sihong saw the leader coming, he immediately explained the matter.

Jiang Yuan was also shocked after hearing this, "You want to use all 20 million to buy equipment and work on site?"

Zhang Ye nodded, "Yes."

"Is this necessary?" Jiang Yuan couldn't understand.

Zhang Ye said: "If you want to ensure the ratings, this is necessary. This money cannot be saved at all, because what we sell is the gimmick of sound."

Jiang Yuandao: "We all have ordinary equipment in our station. What's the difference between it and the top equipment? Ordinary people can't hear it at all, right?"

Zhang Ye shook his head: "During TV broadcasts, the equipment is different. The sound quality and sound performance are very different in all aspects. I even did some homework on this last night, so this is why those equipment are so expensive. The reason is, Mr. Jiang, if you trust me, leave the program to me and allocate some funds to us, I will definitely give you a program with ratings beyond imagination."

Jiang Yuan immediately said: "You have to spend twenty million like this, no matter how much I give you, it won't be enough!"

Zhang Ye shouted: "Then you can't just let the horses run without giving them grass. The task set by the station is 0.8% ratings. Everyone knows that this number is difficult to achieve. If you want to achieve this The goal must be proportional to the investment. The investment now will be rewarded in the future, and the return will definitely be doubled, but if the investment is discounted, the future ratings will definitely be discounted."

Jiang Yuan said: "Yesterday, the news about the new column and the audition registrations were released. You should have seen that on the Internet, everyone's evaluation is not very high. Except for your fans, there are not many others who are optimistic about this show. The market response to the program is not positive. I know that the program has not been produced yet, and the finished product has not yet been released. It is still unclear how the program will be, but the feedback and expectations of the audience are generally a signal. I will apply for funds for you. , it’s also very difficult for me here, and I don’t have the final say alone.”

Zhang Ye was a little unhappy. Oh, you said it very well before I came here. What about giving me full responsibility, what about full support, what about being rich in funds? I have really put the show out, but you have this reason and that reason. Already? Why is it so difficult to do something?

He knows that CCTV has its advantages, that is, it has large resources, but it also has its disadvantages, that is, the organization is relatively bloated, and its concepts are relatively traditional and solid. It always seeks stability and is always afraid of taking responsibility. With this mentality, what can it do? I can't do it anymore, everything is delayed!

Fu Sihong asked: "How much more money do you need? Please pay the minimum first."

Zhang Ye said frankly: "At least 60 million more are needed."

Jiang Yuan immediately said: "This is impossible. Even if the audience responds well, the total production fee of 80 million yuan cannot be allocated by the station. How much is the total production budget of CCTV this year? You can do it alone." Do you want to take up so much? Unless you can sell the naming rights of the program and get the naming fees and special fees in advance. With the advertising revenue as a base, you can have all the funds you need. However, singing programs are generally in a slump now. , the market is sluggish, and in the eyes of those companies, it is not a good place for naming. Like some other singing talent shows with good ratings, the naming fee is only more than 20 million, and there are many The "cabbage price" of 10 million to 15 million, the special fee is even lower. This is the current market situation. Even if you get a title of about 20 million, it will not be enough for the money you ask for. There is a big gap."

Ten or twenty million?

Are naming fees so low in this world?

Also, if there are no good programs, variety shows will continue to be in the doldrums, the market will shrink, and the audience will be scattered, the naming rights will naturally not be sold at a high price.

But what if there is a good show? What if there was a TV show that could take over the variety show industry? The naming fee simply cannot be measured in tens of millions! Zhang Ye believes that, no, it should be said that he clearly knows that "The Voice" is such a world-famous palace-level program, so he has high expectations for the naming fee. In fact, he has paid for this fat very early. idea.

Zhang Ye asked one after another: "Mr. Jiang, what do you mean, the income from the naming fee can be directly transferred to the column team and left to my discretion?"

Jiang Yuan looked at him, "Your program hasn't been formed yet, and you haven't even figured out your horoscope yet. How can you advertise?"

Fu Sihong looked at Zhang Ye as if he were a layman, "For ordinary TV shows, at least the composition of the team, franchisees, and guests must be determined before sponsors and advertisers can be contacted. The mentors have not been decided yet. We just have a planning project. , which company dares to buy the title? That is too hasty, and even if it buys the title at this time, the price usually given is not very high, it is the lowest price. "

Zhang Ye asked, "Is it for us?"

Jiang Yuan said: "Yes, as long as you can bring it in, I can make the final decision on the naming fee and leave it all to your column team. However, other than the naming fee, other income such as special fees and the like will go to CCTV." Account, you can’t move this, and I can’t move it either.”

Zhang Ye smiled and said, "Okay."

That's what he wanted.

Are you not doing enough? Then I'll figure it out myself!

Zhang Ye felt that it was time for him to use his eloquence here. How much money he could bring in depended on his mouth. If he wanted to truly restore and do a good job in the classic column "The Voice" in his world, the production cost would definitely be It can’t be bad, otherwise it’s better not to do it!

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