I’m Really a Superstar

Countdown to the broadcast: There are still twenty days until the broadcast of "The Voice of the Republic".

As soon as he came to the unit in the morning, Zhang Ye sat in his office and calculated the time. He was still well off and was making preparations in all aspects. In a few days, he should be able to officially start recording. Except for the seven-day delay in waiting for the order of a piece of equipment. After eight days, no time was wasted. Everything was as planned. The stage was almost finished, the auditions in various cities were basically completed, the contestants were rehearsing, the instructors were rehearsing, and the employees were learning how to operate the new equipment. Everything was in order. To say that now The slowest progress may be in the area of ​​advertising.

Boom boom.

Knock on the door outside.

"Come in." Zhang Ye raised his head.

Xiao Wang opened the door and came in, "Director Zhang, the people are here."

Zhang Ye said hello and stood up to greet him.

Four people came in outside, some were men and women, some were in their thirties and some were in their forties. All of them were dressed in suits or business attire. They were all representatives or persons in charge of various advertisers, here to discuss special fees. As for the matter, since they had not reached an agreement before, Zhang Ye made an appointment with them to discuss it again.

"Teacher Zhang, we meet again."

"Minister Li, please come quickly."

"Hello, Teacher Zhang."

"Mr. Xu, please sit down."

Zhang Ye asked the four of them to sit down, and asked Xiao Wang to pour them a glass of water, and then said to them: "The program is already counting down, there are still twenty days to air, and the recording must be a few days in advance, so there won't be much at the moment. It’s been a while, so please think about it again.”

The woman from Meizi Soy Milk Company said: "The price you are offering is too expensive."

Zhang Ye shook his head, "To be honest, we really didn't raise the price. A special fee of three million is really incomparable compared to Naojin Group's naming fee of 100 million. If the usual naming fee and special fee are In terms of the ratio of fees, in fact, five million for one of our special advertising is not much. However, according to the market conditions, we have deliberately taken a step back and have reduced it by less than half on the original basis. Moreover, the advertising for our program for everyone The position and number of repetitions are second only to the title advertisements. For example, the lines of each host, the lines after the commercials in the middle of the program, and the special broadcast instructions at the end of the program are all very well positioned."

The middle-aged man from Honglan Pharmaceutical Factory said: "The naming fee of 100 million is actually unreasonable. It is too much beyond the industry level. It is too foamy and watery. Let me just say something, Mr. Zhang. The same goes for other people in the industry." For singing talent shows, the naming fee for a show is more than 10,000 to 20 million, and a special fee can be over 1 million at most. Some programs can even get 700,000 to 800,000 yuan. As soon as you open your mouth, Three million, and there is no counteroffer for a penny. This is unacceptable to us. My bottom line is 1.5 million.

"

Zhang Ye looked at him and said, "If you have to compare us with other programs, that's fine. We can invite Grandma Zhang Xia, but can other programs invite her? We have Chen Guang and Fan Wenli joining us, are there other programs? We have the Queen Zhang Yuanqi in charge. What about other programs? I am not saying this to show off. I want to say that we have spent a lot of money to hire four big-name instructors. We are also under cost pressure. These four teachers can bring huge benefits to the program. The publicity effect and ratings will be better, so the advertising effect will be better, and our advertising fee will be higher than other programs."

Another person in charge of Hee Hee Dairy said: "It is because of this that we relaxed and raised the price a bit. Teacher Zhang, let me tell you the bottom line. No matter how much other companies pay, we're hee Hee Dairy, you can give me up to RMB 1.8 million. I have already drawn up the contract. If you think it’s okay, we can sign the contract now.”

Zhang Ye waved his hand and said, "No."

The woman from Meizi Soy Milk Company said: "Teacher Zhang, I heard that only one of the special quotas for your program was sold. If you kill three million without losing even one cent, it will be difficult to sell this. In the end, it will be you." It’s a waste and loss of resources.”

The person in charge of Xixi Dairy Industry responded: "If it is three million, we will definitely not buy it. There are not many other companies that have the strength or desire to win the first-class special advertising. They will at most buy it." A few second- and third-class small ads, and a few first-class ads are free. Isn’t this a waste? If it drops below two million, your program can immediately receive a large amount of advertising fees, but you have to persist. It is difficult for us to negotiate an unreasonable price of three million. In the end, your program will receive nearly ten million less for the first-class special advertising for no reason, so why bother?"

Other advertisers have the same idea. They are all waiting for the "The Voice" column team to lose their composure and lower their prices. Otherwise, the program will be aired in a few days and they will not be able to sell the ads even if they want to. When they go out, they are the ones who suffer the most.

However, Zhang Ye didn't see it that way. What these people said seemed right, but in fact they were all nonsense. "I still say what I said, the minimum is three million, and our production cost will be there."

The person in charge of Xixi Dairy frowned and said: "To put it bluntly, "The Voice" has not been aired yet, so no one knows what the ratings are. And judging from the evaluation of the public and the media, it seems that everyone is not very optimistic about it. , we also take risks when we buy advertising, and we also have costs."

"Teacher Zhang, two million, I'll take a step back."

"Well, the maximum is two million. I'll talk to the company and it should be acceptable."

The two people who had been silent until now spoke.

In fact, they had communicated with each other before coming here and had already figured out what to say. Zhang Ye is actually right. "The Voice" is the first variety show in the industry with a production cost of hundreds of millions, and with heavyweight mentors such as Zhang Yuanqi and Chen Guang joining in, it can really be said to be an unprecedented big show. Even if there are Many people and industry insiders are not optimistic about it, but they are still willing to buy advertisements for the "The Voice" program. For this reason, they are even willing to accept an amount that is twice the average price of one million in the industry. Two million is their bottom line. , but if they are asked to accept three times the price of the industry, they cannot accept it.

The four of them all looked at Zhang Ye, waiting for him to retreat.

Zhang Ye also looked at them, picked up the phone on the table and called the office area outside, "Hey, Xiao Wang, come to my office, yes, now."

Boom boom.

Xiao Wang knocked on the door first, then pushed the door open and came in, "Director Zhang."

Zhang Ye said directly: "Send some friends off for me."

The four of them were stunned, seeing off guests?

Xiao Wang was stunned, looked at the four people and said, "Guys, please come over here."

One person said: "I advise you to think about it again."

Another person said: "Three million, no one will buy it."

Zhang Ye said: "Please go back. Our advertisements are all clearly priced. Even if no one buys them, we will still pay the same price."

"forget about it."

"Farewell"

"Farewell"

The four of them were all a little angry when they left, thinking that you are too arrogant. For such a bad program, the final ratings may not even be 0.6 points. Why do you want a special fee of 3 million? If you're a fool, just buy it. Just wait until all the ads fall into your own hands. Then you will suffer a big loss.

As soon as they left, Zhang Ye called Zhang Zuo and Ha Qiqi over. Now that most of the things they were responsible for were progressed, a lot of time was freed up for the two of them.

"Director Zhang, are you looking for us?" Zhang Zuo asked.

Haqiqi blinked, "I see the advertiser just left? How many more advertising fees did we have?"

Zhang Ye smiled and said: "No, we haven't negotiated yet. They can't accept the price of the first-class special fee, and they don't like the second- and third-class small advertisements."

Ha Qiqi said: "We didn't lower the price? Or is it three million?"

Zhang Ye asked back, "Why did you lower the price?"

Ha Qiqi: "..."

Zhang Ye said: "In the future, you two will help me share the advertising contract. If advertisers come to talk about advertising, you can talk to them. The price of the first-class special contract will be three million, and you can't lose a penny." , Let’s just talk like this, and forget it if we can’t reach a conclusion.” He was now annoyed by these advertisers and was too lazy to talk to them, so Yu Jian left all the problems to Zhang Zuo and Ha Qiqi.

Ha Qiqi said: "If we don't lower the price, from my understanding, it may be difficult. After all, the advertising price in the industry... If we don't sell, our losses..."

Zhang Ye said: "It's not that I don't want to sell ads, it's not that I won't lower the price, it's just that I can't lower it. I've already sold one of these first-class special contracts before, and I also have Brain Gold's 100 million yuan sponsorship. If we lower the price, If the advertising fee for other companies is extremely low, what do you think of the company that bought the advertisement before? What do you think of the Brain Gold Group, which supported us when we had no funds and was the most difficult time? They give us help in the snow, but we take them as a scapegoat. ?"

Zhang Zuo nodded, "That's true."

Ha Qiqi sighed, "But if the advertisement is empty, the loss inside..."

Zhang Ye said: "There are only two fewer advertisements at most. What does this mean? And let me tell you, it won't be us who lose. These four companies will definitely regret it in the future, but that's all for later. ”