Into Unscientific

"Follow-up sales plan?"

meeting room.

Hearing these words from Gu Qunqing's mouth.

Everyone at the scene couldn't help straightening their bodies, their expressions were a little dignified.

Then Gu Qunqing was silent for a moment, and asked his assistant to put a form on the projector, introducing:

"As you can see, with the end of the press conference, public opinion has completely sided with us."

"At present, those navy accounts are either blocked or simply arrested. The rhythm of smearing us has completely disappeared."

"However, although we succeeded in making a comeback this time, we also need to admit that... we did lose some of our energy."

Everyone at the scene remained silent.

It was mentioned earlier.

In the final analysis, the current domestic market sentiment is actually divided into two types.

That is, it has something to do with the national complex, and it has nothing to do with the national complex.

At present, the situation of Huadun Biotechnology belongs to the latter, but the former is not satisfied.

The market is far from being able to convert the sympathy for the company, or for Xu Yun, into actual product sales.

Just like the soy sauce that was rumored to be shit by employees.

Although the manufacturer continued to refute the rumors for a whole week and took pictures of almost all the equipment inside and outside the factory, the sales volume was still extremely sluggish.

Soy bean paste, which was originally ranked in the top three in the three eastern provinces, has now slipped directly to the top 20.

This is the 'charm' of rumors.

In many cases, the public knows that a certain news is likely to be false, but there will be some inexplicable but real concerns in their hearts.

If there are alternatives from other brands on the market for that product, this concern will be magnified, and customers will eventually empathize.

The same is true for the current "one mantis extermination".

The users on the Internet ate the melon with their arms in their arms, and then scattered away to do what they should do.

meeting room.

Gu Qunqing pointed to the data on the screen and continued to introduce:

"The peak daily sales of our products before the price war started was about 15,000 units. After the price war started, it continued to rise, and the peak reached a record-breaking nearly 40,000 units on the second day."

"According to the original model estimate, our sales volume should exceed 60,000 around the 14th, then stabilize, and then decline at the end of the price war—after all, it will be almost Chinese New Year at that time."

"However, due to the outbreak of this public opinion incident, our sales suffered an extremely rapid and severe Waterloo."

"On January 13th and 14th, the product even showed negative growth."

Negative growth.

This word generally appears in the comparison process of two stages, such as the comparison between the first quarter and the second quarter, and so on.

However, the negative growth mentioned by Gu Qunqing is not a periodic measurement, but refers to the situation that the return volume is higher than the shipment volume.

No one places an order, and there are many users who return products, so the negative growth of Internet products will naturally occur.

Then Gu Qunqing paused, the expression on his face still did not ease, and continued:

"After the University of Science and Technology press conference, our grievances were cleared up, and the sales of the products began to pick up."

"But now almost two days have passed, and the trend of customer growth has gradually reached the upper limit."

"Yesterday, the daily sales volume of our products was 22,000 pieces, and the return rate dropped to 4.7%. If there is no accident, it will probably reach about 2.5 to 2.7 today."

2.5 to 2.7.

Hear the number.

Almost all the senior executives frowned faintly.

To know.

It can be said that Huadun Biological Technology has exhausted all resources for this price war, mobilizing almost all the manpower and material resources that can be mobilized.

Although the rest of the life after the catastrophe is much better than the worst situation,

But a simple stop loss is obviously not an ideal result.

This has nothing to do with dissatisfaction, but worry about the future.

It's like you fell into the water in a tsunami at sea, survived after a few struggles, and drifted to an island.

It is a blessing to save your life, but you also have to consider the next issue of survival.

For example, to find a cave to live in, to find food and fresh water to eat and drink, to consider how to communicate with the outside world, etc.

It's a basic business instinct.

Think here.

The company's public relations manager Zuo Ziyi turned her head and looked at the company's financial director Ma Cheng:

"Accountant Ma, how much money is still on the company's books?"

Ma Cheng clicked a few times on the open laptop in front of him, and quickly reported a number:

"Counting the loan, there are more than nine million in total."

"More than nine million?"

Zuo Ziyi looked at the nail polish on her fingers, thought for a moment, and said to Xu Yun:

"Dr. Xu, why don't we just invest more money and increase the promotion round?"

Xu Yun raised his eyelids to look at her, shook his head and said:

"Manager Zuo, we have almost used all available channels now, and the remaining channels are basically in the hands of competing products. Even if we have money, it is difficult to continue to increase exposure."

"Now our problem is not marketing, but the shopping mood of customers."

"If you don't mobilize your emotions, no matter how much you expose it, it will be futile."

"."

Zuo Ziyi opened her mouth when she heard the words, but did not speak in the end.

really.

As Xu Yun said.

If you can't mobilize the emotions of customers, it's useless to spend a lot of money in it.

After all, the current exposure is close to a certain upper limit, and continuing to invest money in it is in itself a loss.

This moment.

The entire venue was also silent.

They are like the classroom after the teacher asks questions. When a few top students who like to answer questions shut up and keep quiet, it means that everyone really has no choice.

See this situation.

Gu Qunqing couldn't help but sighed quietly, but instead comforted everyone:

"Everyone, in short, things have already happened in this field, and we have to keep looking forward."

"The purpose of Dr. Xu and I to publish these data today is not to make everyone more sad, but to consider how to get up as soon as possible."

Xu Yun on the side also nodded. He and Gu Qunqing had unified their thinking long before the meeting started:

"Yes, although from the current point of view, we are destined to lose a lot of money in this price war, but at least the company's life is still alive."

"As Aaron said just now, what we have to consider is the follow-up sales plan."

"Aaron and I have this idea—since we can't expand the market, we should first try to increase the brand loyalty of existing customers, for example, we can hold some membership day activities and so on."

"At the same time, we will increase the pace of health care, and strive to mass-produce Yi'an Bacteria toothpaste. Wait until June next year, and then compete with those competing products."

"In addition, if you have any ideas, you are welcome to add them now."

618 next year.

This is the day that Xu Yun and Gu Qunqing decided to confront each other again.

With the lessons learned this time, Huadun Biotechnology will not overturn again no matter what.

Then soon.

A female executive in corporate operations raised her hand:

"Dr. Xu, I have an idea. As the saying goes, increase revenue and reduce expenditure. It is difficult for us to increase revenue, so can we think of a way to reduce expenditure?"

"For example, it is the off-season for cockroach medicine from now to the beginning of spring, so we will produce less products and reduce the amount of advertising at the same time."

"When the weather gets warmer, cockroaches come out of their nests and crawl to everyone's pillows to lay eggs. Let's increase our advertising efforts."

Xu Yun was silent for a moment, then nodded in agreement:

"This plan is indeed feasible, Assistant Tang, please write it down in the memo first."

Someone took the lead in throwing bricks to attract jade, and the thinking of everyone on the scene gradually diverged, and many ideas began to emerge:

"How about we try to do some pilot projects offline, such as going to Guangdong Province or Fujian Province for promotion?"

"4V and Southeast Asia are also okay."

"I think the frequency of live broadcasts can be appropriately weakened"

"How about a small discount for repurchase users?"

"Ah yes yes yes."

Looking at the meeting room scene that is gradually becoming active.

A man in a suit in the audience couldn't help raising his hand. This is Guo Hua, the company's new marketing director:

"Dr. Xu, Manager Gu, can we really just stop the loss this time?"

Although Xu Yun and Gu Qunqing re-established the policy of counterattack in June, it is only January, and there are still five full months before June.

This is obviously difficult for Guo Hua who wants to flex his muscles.

And Guo Hua's question once again made the scene a lot quieter.

be honest.

Regardless of the fact that everyone's discussion on increasing income and reducing expenditure is quite heated, in fact, there are more or less conflicts in my heart.

Guo Hua was an executive introduced by Gu Qunqing, so before Xu Yun spoke, Gu Qunqing took the initiative to take over the conversation:

"Manager Guo, my data is very clear."

"If we continue to fight price wars, we will lose an average of more than one million yuan every day, and at least seven million yuan will be in vain by the end of the year."

"The money invested cannot bring about an overflowing customer conversion rate, which is the biggest fatal point."

"And if we hide our strength and bide our time now, the company can save at least 4 million yuan, which is enough to do a lot of things."

"So I'm sorry, although it's a bit regrettable, but at present all we can do is stop the loss."

Seeing that the atmosphere at the scene was a little gloomy.

Gu Qunqing rolled her eyes, and cheerfully made a joke to brighten up the atmosphere:

"Of course, if some news breaks out at this time and the national sentiment in the country soars, then we might be able to completely turn things around."

"But everyone is an adult and should know how small this probability is."

"Let's put it this way, if this can happen, I will"

Gu Qunqing paused, looked around for a few times, and finally moved to Xu Yun's waist:

"I'll eat the small ax on Dr. Xu's keychain on the spot!"

"."

Hearing this, Xu Yun looked down at the small ax on his waist.

After using Maimai's thinking card, he found someone to order a small ornament, which was less than five centimeters in total without a front.

It can be regarded as a commemoration of 1850.

Gu Qunqing's words finally made the atmosphere of the scene a little more lively, and the corners of many people's mouths curled up into smiles.

Then Gu Qunqing took a deep breath and prepared to announce the end of the meeting.

The result is here.

"I first met this world in the past~ lingering in all kinds of things~ I look at the sky as if it is in front of me~ I am willing to go through fire and water to walk through it again."

On Tian Liangwei's side, a mobile phone rang suddenly.

Tian Liangwei couldn't help being taken aback when he saw this, and he didn't react for a while.

It wasn't until the ringtone got louder that he realized that his phone hadn't been set to silent mode.

So he quickly made an apologetic gesture to everyone around him, and was about to hang up the phone.

However, when he saw someone calling to make notes, Tian Liangwei froze his finger on the hang up button and switched to the answer button.

"Hello? Well, it's me. What? Really? Okay, I see."

Tian Liangwei's voice was not loud at the beginning, but as the call progressed, he no longer suppressed his decibels.

His voice echoed in the conference room like this, attracting everyone's attention.

As a bigwig who often participates in various meetings, Tian Liangwei naturally cannot make such a small mistake in etiquette.

So it's obvious.

Tian Liangwei is reminding everyone of one thing through this detail:

This call is related to Huadun Biotechnology.

After two Eastern Time.

Tian Liangwei hung up the phone and looked around.

Then his eyes suddenly fell on Gu Qunqing, and he said meaningfully:

"Manager Gu, I remember you are from Haidai Province, right?"

Gu Qunqing was a little confused, but subconsciously replied:

"Yes, from Haidai ZB."

Tian Liangwei nodded thoughtfully:

"That's good, Xiao Xu. Later, you can contact a Shandong restaurant and make a nine-turn ax that tastes like Shandong cuisine for Manager Gu."

Xu Yun and Gu Qunqing:

"????"

Seeing the bewildered faces of everyone, Tian Liangwei finally couldn't hold back anymore, and said with a smile on his face:

"Xiao Xu, Manager Gu, do you know whose call I just received?"

Xu Yun and Gu Qunqing looked at each other, suddenly blessed to the heart:

"Dean Hou?"

"That's right."

Tian Liangwei gave a thumbs up approvingly, and said:

"Xiao Xu, can you guess what the content is?"

Xu Yun could only smile helplessly this time and shook his head.

Who can guess this tmd.

Seeing Xu Yun's puzzled expression, Tian Liangwei didn't hold back anymore:

"Everyone should know that although a few bloggers led the public opinion incident, the behind-the-scenes hands are the company's competitors."

"It's just that during the whole process, they communicated with China through the name of a certain foreign NGO, so we have no way to protect their rights legally."

"But Dean Hou just told me something on the phone"

"Someone took the initiative to contact the University of Science and Technology of China, and handed over the list of behind-the-scenes black hands and the conference video to the Academy of Sciences."

As soon as Tian Liangwei said this.

Needle drop could be heard immediately.

After more than ten seconds.

Gollum—

Xu Yun swallowed dryly, and asked his tutor in disbelief:

"Teacher, the video you are talking about is."

Tian Liangwei glanced at him, indicating that his guess was right:

"Yes, the webex online conference video, which is the video record of discussing how to play against us."

"."

There was a moment of silence in the conference room, and then there was a loud exclamation:

"Fuck!?"

Being able to make these business elites who are worth tens of millions and have elegant words and deeds swear, it shows how explosive Tian Liangwei's news is.

Even Xu Yun, Gu Qunqing, Zheng Zu and others were shocked after hearing the news.

This news is really amazing.

to be honest.

After the public opinion incident occurred, the company's decision-makers did not spend much time thinking that this was a joint sniper operation by peer organizations.

After all, the opponent's offensive momentum is too strong.

Since it is a union, it is necessary to organize multiple parties to discuss and negotiate.

At present, the best online conference software is webex, which has not turned over once since its release.

It is rumored that some of the online meetings of the sweater war (homophony) were held on webex.

The head office behind webex is Cisco, also known as Cisco.

Stanford University background, standard eagle lineage.

Just like many domestic companies use tx conferences, it has simply transcended the corporate concept and even involved political overtones.

Other than that.

Large pharmaceutical companies such as Bayer have in-depth cooperation with webex and enjoy high conference customization rights.

in this case.

Even if Xu Yun and others knew that those foreign companies would hold online meetings, they didn't have any chance to get the meeting minutes.

Even if it is Xiao Rong who makes a move, there is no possibility.

Therefore, even when brainstorming and thinking about countermeasures, the company did not mention the webex meeting in a single word.

The result was unexpected.

At this juncture, the content of the webex meeting is actually leaked?

As the regional VP of Sanofi, Gu Qunqing is much more sensitive than Xu Yun in this regard.

He thought for a while, and soon had a guess:

"Academician Tian, ​​it is impossible for webex to take the initiative to disclose these records, and the possibility of leakage is infinitely close to zero, so."

"If my guess is correct, it should be related information leaked by a certain participant?"

Although from a software point of view, high-privilege webex meetings do not allow participants other than the host to record their screens.

But if you are prepared in advance, it is not difficult to do it purely technically.

The easiest way is to put a recording microphone next to it, no matter how skilled you are, there is nothing you can do.

The difficulty of the image may be slightly higher, but it is only 'slightly higher'.

For example, if you wear Google Glass and add some decorations, others will not find it at all.

It's just that under normal circumstances, few people will do this kind of thing.

Once this method is used, no matter whether you use it or not, it is a blatant betrayal.

In many cases, the result of this approach is

block.

meeting room.

Looking at the solemn Gu Qunqing, Tian Liangwei nodded slightly, confirming his guess:

"That's right, it's the Academy of Sciences contacted by a participant."

Then he thought of something, and said to Zheng Zu beside him:

"Chairman Zheng, do you still remember the black hand list we guessed at the beginning?"

Zheng Zu hesitated for a while, and quickly replied:

"Yes, we have analyzed this matter. At that time, we deduced that the black hands may include Bayer, Aspen Club, Advion, Takeda Pharmaceutical, and Conna Group."

The situation that Zheng Zu said happened in the early stage of the outbreak of public opinion. As a victim, the company naturally had to identify who its opponent was.

At that time, the company finally made a list of five suspected black hands through analysis of online merchants and some business information, but it has not been used much since then.

"Takeda and Conna were not involved in this."

Tian Liangwei shook his head lightly, and the academician-level memory was vividly displayed at this time:

"In addition to Bayer, Aspen Club, and Advion, there is also Vilosi in the UK. The participant is their CPO Isco Edu."

"And Gareth Toure, the chairman of the Gallo Vareny Pesticide Company, Yuli de Oliveira, the biopesticide market specialist of Ida Lirissa Zuo Nuo, and finally the sales representative of Nutrien Company in Maple Leaf Country Jessica Hurley."

"Nutrien?"

Hearing the name of this old acquaintance, Gu Qunqing frowned, and couldn't help but swear:

"Grass, this stuff is also mixed in?"

At the beginning, the earliest production line of Huadun Biotechnology was purchased from Nutrien, and the premium was more than 30% higher when it entered the customs.

Later, when the company was preparing to expand its production capacity, Nutrien immediately joined the Wassenaar Agreement and refused to supply Huadun Biotech.

If Lin Zhenhua hadn't asked the navy to come forward, a production line that had disappeared might not be able to handle it until now.

The result was unexpected.

Huadun Biotechnology didn't bother Nutrien, but Nutrien is still going on?

Of course.

Gu Qunqing's anger came and went quickly, after all, this is not an occasion for dissing others.

He pondered for a moment, then continued to analyze:

"Bayer, Advion, and Aspen Club are obviously unlikely to leak the secrets. From the perspective of rank, the high probability of transferring relevant evidence is Lisa Zuo Nuo's marketing specialist?"

"After all, he is the person with the lowest position among the participants. Based on the layout time of two months, his Q4 assessment may not be ideal."

"Academician Tian, ​​when the other party handed over the evidence, did they also make some demands on interests?"

Tian Liangwei raised his eyelids to look at him, nodded and said:

"That's right, the other party has made some interest demands, but"

"Although the marketing specialist did contact the Academy of Sciences, he was not the first person to rebound."

Gu Qunqing was taken aback for a moment:

"Not him? Who is that?"

Tian Liangwei was silent for a few seconds, his eyes fell on Gu Qunqing's white shirt:

"Manager Gu, I don't know if you have heard a saying that no one can surrender earlier than Italy, except Gaul."

,