Losing Money to Be a Tycoon

Zhe Lin Chanrong's thinking is obviously moving forward.

I was the first to think that Mingyun Private Kitchen and Moyu Takeaway have taken completely different routes, and there is no need to be jealous of each other.

Then I felt that Mingyun Private Kitchen and Moyu Takeaway could share a gourmet laboratory and share resources.

Only now I find out that what Mr. Pei really meant should be to let the two catering departments carry out in-depth cooperation and strive to make no distinction between you and me!

Lin Linrong could not help but sigh, the kind of her own previous views were really too narrow!

No wonder Mr. Pei was unhappy when he said he opened a branch.

Obviously, President Pei had already hinted that Touching Fish Takeaway is the cheap branch of Mingyun Private Kitchen. Why bother to stay close?

"Creating a ... cheaper version of an unknown restaurant?"

Qi Rui Yuchen's expression was a little dazed, apparently he hadn't considered it at all before.

After thinking about it for a moment, Rui Yuchen frowned slightly: "Lin, this idea doesn't seem to work?"

"Mingyun Private Kitchen and Touch Fish takeaway, the positioning is too different."

"Forcibly twisted together, can it be done?"

"Will you get to the end, failing to reach the high end by touching the fish takeaway, and then dragging down the reputation of Mingyun's personal chef and losing money?"

"After all, most people now think of takeaway when they think of takeaway."

Xu Ruiyuchen's worry is obviously not unreasonable.

Brand is a very virtual thing, and it often depends on how people associate. If a high-end brand makes a mistake, it is easy to lose everything instantly.

比如 For example, an international first-tier luxury brand, and suddenly it took the brain to find a confused N-line celebrity to endorse its own product, then the brand image would be ruined immediately.

The high-end brand impression of an unknown restaurant can be established overnight.

Although takeaways have recently developed rapidly, most people mention takeaways and still think of the concepts of “cheap”, “not particular” and “unhealthy” first.

Even if the positioning of Moyu Takeaway is significantly higher than other takeaways, for some people who do not know the truth, they will still subconsciously confuse Moyu Takeaway with other takeaways.

If you use the unnamed restaurant to endorse fish takeaway, if you do n’t touch the fish takeout, you may feel that the unnamed restaurant is completely out of order. Is n’t it a big loss?

Chen Linrong nodded: "I know, of course there is such a risk."

"But it's man-made."

"We can think in three ways."

首先 “First of all, we have to tell all consumers frankly that it ’s impossible to eat dishes at the same level as the unnamed restaurant. We just guarantee that it is a cheaper version of the unnamed restaurant. Do n’t let them expect too much from it.

"Second, we must strictly control the content of the meal."

"Not all dishes of Mingyun Private Kitchen are suitable for taking out fish for take-out. Some dishes are delicious because the ingredients are good. Changing one ingredient is completely different; some dishes require extremely complicated and tedious processes. It takes several hours to prepare at a time, which is difficult for ordinary chefs. "

"We must strictly demonstrate which Mingyun private chef's dishes can be used for take-out, and can retain the deliciousness to the maximum when the ingredients and chefs are limited. Be careful in this regard."

最后 "In the end, we have to start from scratch to get people to understand this new brand and get rid of the original concept of 'touch fish takeaway'."

"A lot of people mistakenly think that fish takeaway is the same as other ordinary takeaways. It's nothing more expensive and healthier. This concept is difficult to reverse, so we can't be tough."

"We make a new high-end brand on top of fish takeaway, and at the beginning of the promotion, we separated its concept from ordinary takeaway and made a difference in all forms."

Qi Ruiyu nodded frequently.

It seems that Lin Chanrong has indeed thought of the risks in this area and prepared a plan in advance.

"The first two points are very clear. As for the third point ... what is the new high-end brand?" Rui Yuchen asked.

Chen Linrong sorted out his thoughts a bit: "This principle is very simple, just like a car, it will be a luxury car brand based on the Volkswagen brand."

"Luxury cars do not take the volume, nor are they big money earners, simply to bring goods to Volkswagen brands."

"The name of Moyu Takeaway is a name of a popular brand. It has more affinity, but it is not high-end enough. I thought of a name: food · and."

Xun Ruiyuchen: "Food container? Takeaway food in ancient times?"

Jie Lin Chanrong shook his head: "That's what it means, but the specific words need to be changed.‘ And ’is a‘ he is different ’.”

"In fact, the best way to build a high-end takeaway brand in China is to associate this brand with some traditional elements."

"In fact, takeaway is something that has existed in ancient times. When gentry names went out to visit friends, set foot or participated in poetry and cultural club activities, they often talked about wine, and they needed to prepare delicious fruits and vegetables as appetizers."

也就是说 "That is to say, the food box has a long history and has a lot of traditional cultural connotations. Even many food boxes can be regarded as exquisite works of art, naturally with high-end concepts."

"My consideration is that food and the name, on the one hand, reminds customers of ancient food boxes, and on the other hand, separates these two words, adding a cultural value."

"The people take food as their heaven, but gentlemen are different. The original pictographic meaning of the word" and "is to eat. In addition, the ancient food box was basically made of bamboo and wood, which were taken from nature and passed down from generation to generation. Reveals a notion of harmony between man and nature. "

"And this happens to be in line with the idea of ​​Moyu Takeaway."

"The characteristics of taking out fish is that the food is healthy and all the tableware is recyclable. This implicitly contains a harmonious idea. Extending this idea further and elevating it is not the meaning of food and the brand? "

Pu Ruiyu nodded: "Indeed, then we must also work **** the packaging? At least the meals and meals must be delivered with special customized food boxes to make a clear distinction from other takeaways."

Chen Linrong nodded his head: "You can think about this. I will go back and think carefully about the specific dishes that are suitable for cooking and the menu. This matter can't be anxious.

The two people touched a little, and many details were quickly finalized.

Uh ...

Uh ...

周五 Friday, June 10.

Xiao Xiaopeng took a breath.

"You're done! Touch Fish Internet Cafe 3.0, and the new chassis installed by ROF, all perfectly meet the requirements of President Pei!"

The first store of Momoyu Internet Cafe 3.0 was opened in Jingzhou and opened in a shopping mall near Handong University.

For this site, Xiao Peng was determined after the general request of General Pei.

President Pei said that Moyu Internet Cafe 3.0 can only be used in Jingzhou and places with a lower economic level than Jingzhou. At the same time, it must also have fewer seats, more space, more expensive and better locations.

I put it plainly, it can only be opened in large shopping malls in second and third tier cities.

Xiao Peng considered it, and finally chose the shopping mall near Handong University. Although it would overlap with Handong University ’s Touch Fish Internet Cafe 1.0, considering that the 3.0 model is more suitable for young people and people with strong spending power There aren't many seats at Touch Fish Internet Cafe 3.0, so there is nothing wrong with this location.

What's more, it's close to Tenda headquarters here. Xiao Peng often plays in these two Internet cafes, and the chance of encountering Pei will be greater, which is very important.

Now, Xiao Peng is very satisfied with the completed Moyu Internet Cafe 3.0.

"Someone should come and see and give me some feedback."

"Who are you looking for ..."

"Mr. Pei?"

"No, it's a bit too abrupt, not to mention that Pei is always busy and doesn't necessarily have time."

"Let's call Mr. Zhang and take a look."

Xiao Peng thought about it, Zhang Yuan seemed to be the most suitable candidate, because Zhang Yuan was the person in charge of Moyu Internet Café.

I am now in charge of the DGE E-sports Club. The work should not be too busy and I should be able to make time.

Xiao Xiaopeng called Zhang Yuan. Sure enough, Zhang Yuan agreed and said that he would start from Mingyun Villa now and be there in a while.

Xiao Peng simply sat down and started a game of GOG.

Uh ...

According to the positioning sent by Xiao Peng, Zhang Yuan came to the fourth floor of the shopping mall and found the Moyu Internet Café just completed.

I was far away, and Zhang Yuan was attracted by the sign of this fish-net cafe.

Below the four typings of "Touching Fish and Internet Cafe", there is a line of small print: "E-sports Life Museum"!

This time, not only refurbished all the inside, but also renovated the outside of the shop, creating a cool gaming style that gamers like, deep black and various colored lines outline a young Temperament, the exterior wall was even transformed into a huge display.

Continue to look inside, which is basically decorated into the theme style of e-sports. Through baking paint glass, mirror floor tiles and mirror stainless steel materials, the principle of light reflection, refraction and diffuse reflection is used to create a sense of futurism and technology. .

The seat interval is more sparse than the previous Moyu Internet Cafe 2.0, but it has a very clear division.

First of all, you can see the soundproof room divided into red and blue squares as soon as you enter the door. The countertop is obviously a bit taller. It should be a special competitive battle zone. There is also a projected screen folded up.

In front of the two soundproof rooms, there are scattered battlefields, all of which are irregular pentagonal computer tables. There are exactly five people in each table.

桌子 The arrangement of these tables is uneven, neither rigid nor loose.

Compared to the traditional row-by-row mode, this distribution looks a bit like a theater for a party or a comic dialogue.

The edge of the computer table is recessed in an arc to ensure that everyone can turn and observe the large screen at will. This structure also ensures that the right-handed mouse has sufficient range of movement, and the space behind each display can also be used. For placing drinks or snacks.

In the depth of the Internet cafe, there are also several separate compartments, which are also in a row of five people, but they are patchy and constantly rising, giving people a sense of stairs.

The five-seat sitting at the highest position is the most gorgeous, and it is an inverted V shape. The position on the tip is like sitting on the throne overlooking all beings ~ www.wuxiaspot.com ~ Zhang Yuan was shocked.

He heard that Xiao Peng was preparing for Moyu Internet Cafe 3.0, but he had never seen the design drawings and the decoration process.

来 I came here for the first time today, and I only have one feeling. It seems that the force of the grid seems to be improved a little bit more than the touch fish Internet cafe 2.0!

Xiao Peng was looking for a place in the lobby to play the game. Xiao Peng saw Zhang Yuan arriving and quickly got up.

"General Manager Zhang, how do you feel?" Xiao Peng was quite proud.

Zhang Zhangyuan asked with some disbelief: "This is the plan arranged by President Pei?"

Xiao Peng shook his head: "No, President Pei didn't ask too much, it just gave me a general direction. The overall plan was contrived by myself."

"However, the reason why I can come up with this plan is because I predicted the next direction of President Pei in advance!"

Zhang Yuanyi: "Predicted the direction of President Pei? What direction?"

Xiao Peng said: "I integrated the competitive relationship between DGE e-sports club, GOG and ioi, combined with the general direction of President Pei to Moyu Internet Cafe 3.0, and predicted that the next goal of President Pei is definitely e-sports!

所以 "So, I decided to make the Moyu Internet Cafe 3.0 model into an e-sports living museum and take this ride!"

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