My Age of Investment

Facebook Inc.

meeting room.

Six directors, including Andrew, Old Man John, Breyer, Christina, Puppy, and Evans, lined up on both sides of the long table, looking at the figure sitting at the top of the long table.

After briefly recounting the two events of "Eighteen Route Princes' Association" and "F Corporation's A-round Financing", Xia Jingxing spread his hands, "Gentlemen and ladies, this is the situation we are facing now, the enemy has already We have enough ammunition ready to attack our position."

"I won't talk about their alliance. It's not reliable at all. A group of losers gather together, and they're still losers. They can't change their essence."

Christina paused and said solemnly, "The opponents that really need our attention are listed in order, namely Juyou.com, F Club, and Dating.com.

Although Juyou.com has not received any investment, but backed by a listed parent company, the support and resources it can obtain are no worse than that of startups that generally receive one or two rounds of financing.

F Club specializes in photo social networking, aiming at the student market, which is the core market of Facebook. Every time a user is lost, it means that we have to acquire a new user outside the campus, and the two can be tied.

If we leave them alone, it is very likely that our efforts in the international market and the off-campus market will be wiped out!

It is especially important to note that "quantitative change leads to qualitative change". After the F company has captured half of the American university and high school market, the remaining half of the people may also go to them.

Dating.com is the smallest of the three companies, and they have largely abandoned the US market to focus on the Asian market.

We have not entered the Asian market for the time being, and we will not have any competition with them. "

Christina's analysis was very thorough. Old John nodded with a smile, "Christina, you are right. Then, what should we do next?"

"On the basis of maintaining the normal expansion rate of other markets, we will strengthen the consolidation of the university market and accelerate the coverage and penetration of the high school market."

Kristina explained in detail, “It goes without saying that in the university market, our coverage rate has far exceeded 80%, and the work that needs to be done is not expansion, but consolidation to prevent the loss of users.

For the consolidation work, we have the following arrangements to expand the user's friend base on the website, precipitate the user's relationship chain, and enhance the brand of Facebook...

In the high school market, Facebook's market share is currently over 10%. "

Kristina stood up, turned on the projector, and put down the PPT.

The first picture is a map of the states in the United States. There are fifty states in total. Each state map is marked with different colored fonts on the number of Facebook high school users in that state.

Then there is a histogram, from high to low, showing the number of high school users by state.

This was followed by a chart of the ratio of Facebook high school users to the total number of high school students in each state, and then ranked according to this ratio.

Through these pictures, the penetration rate of Facebook in high schools in each state has an intuitive reflection.

Kristina pointed to these pictures to introduce: "There are 37,000 high schools in the United States, 26,000 public high schools, and 11,000 private high schools.

Most districts are fourth grade high school with a total of 15.6 million high school students…”

Xia Jingxing looked at the pictures and thought carefully.

The number of high school students and college students in the United States is relatively close, and even the number of college students is one or two million more than the number of high school students.

Of course, this number of college students includes various community colleges and two-year colleges, and there are hundreds of thousands of international students in the United States. In the future, the number of international students will exceed one million, which is close to 6% of the total number of college students in the United States. Chinese students account for one-third of them.

6% is just an average ratio. In fact, students from all over the world who study in the United States are basically from better universities. The proportion of international students in top private universities such as Harvard and Stanford is much higher than 6%, and even reaches 6%. 20%, 30%.

The university education industry has also contributed a lot of GDP to Laos and the United States.

At the same time, because the proportion of international students in private universities in the United States is too high, the United States is constantly regulating.

Because the money is made, but the monopoly of technology seems to be a bit dangerous!

In the high school student market, the advertising value is actually not high.

But considering that students want to grow up, students have to go to school and graduate.

After a few years, or even a year, these high school students will be college students, or they will directly enter the society.

Facebook naturally has to think about the long-term, not just short-term interests.

Moreover, after the high school student market is occupied by the F company, it can also become a springboard for the opponent to enter the university campus.

Therefore, no matter what, Facebook cannot let its opponents stand in the high school market.

Christina continued: "We allowed high school students to sign up for Facebook accounts in October last year, and as of today, it's only been five months.

Everyone has worked hard, but there are still less than 2 million high school users on the site.

Give us another half a year, and we should be able to increase the number of high school users to more than 8 million in one fell swoop, and complete the domination of the high school market. "

"But competitors are not going to sit still, they are definitely going to do something. Am I right?"

Blaye looked at Christina and said with a hand spread.

Yang Niu nodded, "F company was blocked by us in the Boston area before, mainly because they lacked funds.

Now that they have another $3 million investment, they should be able to compete with us.

Let me explain that the market for high school students and the market for college students are actually similar.

When they see their classmates using this website, others will follow suit, paying attention to the group effect.

This requires a high school, a high school to promote the past.

Only after a certain high school has obtained a very high market share, such as 30% or 50%, can the next high school be promoted.

If only there are a few users, a dozen users in a certain high school.

It is very likely that after a period of time, the students feel that there are no new friends to join, and only a few of them have been playing. They feel boring and abandon the website. "

Breyer nodded slightly. He had studied Facebook, and he naturally knew that Facebook was a way to promote social networking on campus.

Facebook is a social network for acquaintances, which is equivalent to moving the real relationship network to the Internet.

Juyou.com is a social network with strangers. It can use many online promotion methods, and its growth over the same period is naturally faster than that of Facebook.

"The total valuation of F company is only 5.5 million US dollars, and the financing has raised 4 million US dollars?"

Andrew was more curious about this and asked.

Christina smiled and said: "This is because their website has only tens of thousands of users, and the maximum value is 1.5 million US dollars. Because of the injection of 4 million US dollars, their valuation has ballooned to 5.5 million US dollars.

Facebook also had 100,000 users at the time, and all of them were college students from Ivy League schools, and the pre-investment valuation was $4.5 million. "

The old man John commented: "The website of F agency is a typical product of forced ripening by capital. It is not surprising that the valuation and equity structure are deformed."

Blayer looked at Xia Jingxing and asked, "I heard that the major shareholder of F Club approached you and wanted to sell the company to you for $2 million?"

Blayer spread his hands with a look of pity, "Why not accept it? Wouldn't it be a good deal to end this war with only $2 million?

Now they're raising $3 million, which means we're probably going to have to put in a lot more than that to be able to beat them. "

"I can't be unpredictable!"

Xia Jingxing really didn't expect George to do such a thing.

The assets of Company F are not worth mentioning to Facebook.

Cutting out competitors is indeed cutting out, but only temporarily.

Dating.com and Juyou.com can launch such a website at any time as long as they want to do it.

What worries him even more is that he is afraid that the acquisition will make a bad start.

Other college students followed suit, launched a website, developed tens of thousands of users, and came to Facebook to discuss acquisitions.

It can't be bought at all.

Once he finds the wealth code, he believes that there will be no shortage of college students who dare to practice in the United States.

————

In a way, this is self-blocking.

But in order to save the F club, George added additional chips and joined forces to make the F club what it is today.

In terms of cost, his previous choice was wrong.

But there is no way, in the face of unknown things, no one can guarantee that they will make the right choice.

This is true even if he is born again.

this is the truth!

"All right!"

Blayer compares his heart to heart, and if it is himself, I am afraid that he will make the same choice.

The $2 million budget for the event has already been spent. If you go to acquire a competitor, isn't that $2 million worth it?

Leaving aside the past, Breyer focused on the present and asked, "How will we deal with their counterattack next?"

"We have nearly 2 million high school students, and F company is only a few tenths of us."

Christina said confidently: "As usual, whoever occupies half of the high school campus market first, the other side is basically out.

And they only have the picture function. In addition to the picture tagging function, we also have functions such as groups, message walls, blogs and so on.

Attraction to users, they are naturally at a disadvantage.

We have two major advantages, and maybe it won't cost us $3 million to kill F Club.

Next, I will personally be in charge of the high school student market and will not give F Club any chance to make a comeback. "

Breyer laughed, "Actually, there is another advantage, the financial advantage.

What if it really cost three million dollars? Facebook can afford the money. "

Blayer put away his smile, glanced at Xia Jingxing and his four management team, and said with a serious expression, "Since you need to spend money, then spend it harder and make a plan according to the event budget of 6 million US dollars.

Speed ​​up the pace of expansion and don't leave them any chance to take advantage.

Early domination of the high school market would also allow those competitors to throw off unrealistic fantasies. "

Xia Jingxing nodded, Blayer's words, in other words: To fight the battle wonderfully and beautifully, it's nothing to waste more ammunition.

As the old saying goes: hit a punch, lest a hundred punches come!

Genius for a second to remember the address of this site: . Mobile version reading website: