My Age of Investment

YouTube did not stop hiring after it was decided that Alex would be the chief content officer of YouTube.

In the next few days, Xia Jingxing continued to talk one by one with more than a dozen elite candidates in the media field recommended by the headhunter.

The most talked about content, that is, the media and the Internet, and the views, opinions, and specific operations of the combination of the two.

After eliminating some people with more outdated concepts, Xia Jingxing recruited two candidates who were quite satisfactory.

The two will be jointly responsible for the content department of YouTube, including some event planning, content operations and the like with Alex.

After the hiring process came to an end, he continued the unfinished plan and flew to Beaverton, Oregon, for a third time.

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In a conference room of the Nike headquarters building, Xia Jingxing looked at the white man in his thirties opposite, spread his hands and said:

"Mr Graham, this is the third time I've come to see you.

The first time YouTube only had more than 7 million users, and the second time YouTube had more than 11 million users.

And now youtube has more than 16 million users. "

Graham said with a smile: "Well, I admit, the growth rate of YouTube users is very exaggerated, even beyond my imagination.

But, Darren, I always have a question. "

"Please say."

Xia Jingxing patiently raised his hand to signal to the other party.

"You make a website, but you let people add content and consume it, and you make money?"

Graham shrugged. "I'm skeptical about the sustainability of this model."

Xia Jingxing understood the other party's doubts. In fact, every step that YouTube is taking is to bring forth new ideas and break people's old concepts.

It is extremely normal for the outside world to not understand or agree.

After sorting out the language in his mind, Xia Jingxing said loudly, "Yes, I admit that the mode of the tubing is a bit novel, and no one has seen it before.

But please Mr. Graham, don't think of us as traditional media, you can call YouTube the new media.

We do not provide content, only a platform.

You can think of YouTube as a graffiti board, where each user can "draw" their own works, and others can freely watch and comment on the works.

For Nike, as long as there are enough page views and enough people to see it, the purpose of brand exposure and communication will actually be achieved.

It doesn't really matter what way you choose and what form of advertising you choose, what matters is the result. "

Graham chuckled, "We used to only place advertisements in sports competitions, radio and television, and this kind of new video site has never really existed.

It is normal to have some doubts and worries, please don't be angry. "

Xia Jingxing smiled, "Of course you won't be angry. In fact, you never have, and Adidas is the same, so this is your Nike opportunity."

Graham laughed,

"Daren, you really know how to chat."

Xia Jingxing didn't want to be patient with the other party, he pointed to the computer on the other party's desk, and threw out the killer: "You can visit the YouTube website to see how many videos are in the top.

If you are still satisfied, then let's talk about it. "

Graham nodded, said yes, and complied.

Xia Jingxing noticed that the other party looked at the computer with a wonderful expression, surprised, suspicious, and solemn.

Without disturbing the other party, he sat in the chair quietly waiting for the other party's reply.

After a while, Graham looked at Xia Jingxing and asked sharply, "Daren, I have a question, are these millions or tens of millions of video playback data true?

You must not modify the data in the background of the computer, but Nike's brand marketing department will track the advertising situation.

If there is cheating, the consequences are quite serious. "

Xia Jingxing heard the other party's prudence and the faint threat in his words, and smiled indifferently: "We are an honest company and will not do things that are deceptive.

And what we want to sign with Nike is a long-term partnership, not a one-time deal. "

Hearing this, Graham nodded slowly.

As the senior vice president of Nike's global brand, his main job is to build and enhance the Nike brand. In fact, he is looking for partner companies to advertise.

Originally, he didn't care about YouTube, but now he heard the number of users reported by the young CEO on the opposite side, as well as the huge number of broadcasts he just saw on the website.

He admitted that he was a little tempted!

Well, it's a new medium.

In traditional advertising channels, Nike is also competing with other sports brands, and the territory that should be grabbed is almost the same.

Now there is a new channel, do you want to try it?

After weighing it in his mind, Graham said: "Well, let's try it out first. If the effect is satisfactory, Nike will give you a long-term and satisfactory advertising bill."

Xia Jingxing didn't want to eat a big fat man in one go, as long as Nike was willing to try, his basic purpose would be achieved.

He replied with a smile: "Of course, the effect is not good, so I won't mention it in the next step."

"By the way, the creative..."

Graham waved his hand and interrupted: "You don't have to worry about it, Nike has a team in charge of the operation."

Xia Jingxing shook his head and said in a firm tone, "I hope Nike's advertisements on YouTube are a little different from those on TV."

Graham frowned, "Then what do you want to do?"

"I heard that Mr. Ronaldo is your spokesperson?"

Xia Jingxing smiled and said the real purpose.

If it's just an advertisement, it's not worth his attention.

Graham nodded, "Yes, it's our spokesperson, what's wrong?"

Xia Jingxing stated his ultimate goal: "We hope that Mr. Ronaldo wears a Nike uniform and shoots a video of playing in front of his house or on the training ground."

Graham thought about it for a while, it is not difficult to do, Ronaldo, as a spokesperson, will not refuse the reasonable request made by the big sponsor Golden Nike.

Just this kind of advertising, does it make sense? The effect of the advertisement is a big question mark.

When he was about to say no, he had to shoot the commercial according to Nike's idea.

Xia Jingxing was the first to say: "As long as Nike does what we want, the first advertisement will be free."

Hearing this, Graham choked back the words and swallowed them back. He smiled and said, "This sounds like a good advertising idea, and I don't think we have any reason to reject it."

Xia Jingxing observed the other party's expression clearly, and also pretended to be confused: "Of course, I believe this is also a good start of cooperation."

"Okay, Daeron, let's decide so happily then!"

Graham stood up and smiled and handed out the hand of friendship to Xia Jingxing.

Xia Jingxing shook hands with the other party and the deal was concluded.

After signing the relevant agreement, Xia Jingxing left Beaverton and rushed to Cincinnati, Ohio, to talk to P\u0026G people about advertising cooperation.

Still the same routine, pull out its spokesperson, shoot a soft advertisement, and upload it to the YouTube website.

The people at P\u0026G had the same reaction as Graham, the free ad, which sounded great, had no reason to say no.

Genius for a second to remember the address of this site: . Mobile version reading website: