My Age of Investment

The episode of Lucky Restaurant is just a microcosm of the major impact on American society, news media, advertising industry, Internet industry, etc. after the launch of the Facebook advertising system and corporate accounts.

In fact, the outside media and Silicon Valley have long been noisy.

Well-known Internet analyst, the driving force behind the listing of Internet companies such as Netscape and Google, Internet Queen Mary Meeker highly praised Facebook and made bold predictions in an interview with the media.

"Facebook's placement of advertisements in the information flow message column is a bold attempt, and it is also an innovation in the Internet advertising industry.

At the beginning of the birth of newspapers, some smart businessmen sensed business opportunities and began to post advertisements in newspapers to allow more potential customers and partners to see the information...

Facebook has now launched a corporate account. As far as I know, a large number of small and medium-sized business owners have tried to register a corporate account in order to bring greater business opportunities to their businesses and gain more exposure.

Enterprise account registration is free, but if you want to use value-added services, you have to pay.

Like Google, Facebook offers an ad management tool called Facebook Ads Manager.

In the above, advertisers can combine their own products and choose the audience according to multiple information dimensions such as age, gender, education, etc.

In addition, the ad formats are extremely rich, including image ads, video ads, carousel ads, canvas ads, and more.

At the same time, in the advertising manager tool, advertisers can clearly see the results of their advertisements, reach rate, spending, clicks, playback volume, post popularity, user engagement and other indicators to evaluate the effect of advertising.

All in all, Facebook's ad manager is well-rounded and shows the strength of this technology- and innovation-driven startup...

I boldly predict that Facebook's revenue will usher in a **.

With the rapid increase in Facebook users, the momentum of this revenue growth will not slow down.

In the future, Facebook is almost destined to become a new giant in the Internet advertising industry! "

Mary Meeker spoke highly of Facebook, and even suggested that the outside world should stop looking at Facebook as a startup, because the company has begun to mature step by step.

someone holds it,

Naturally someone stepped on it.

Several internet critics expressed very different views than Mary Meeker.

"... Advertising on social networks, the accuracy and effect of advertising still need to be further verified.

Search engine advertising is still the mainstream of Internet advertising.

It took more than seven years for Google to reach billions of dollars in revenue a year.

Facebook has only been established for more than two years, and there is still a huge gap between the number of users and technical strength and so on.

It is still too early to talk about success, and I hope everyone can view it rationally. "

The two factions quarreled, and later even the advertising and media industries were involved.

People in the advertising industry believe that the advertisements published on Facebook are not like advertisements, but more like content in the information flow. Users can also interact with advertisers, such as likes, comments, and filling out questionnaires.

In terms of advertising form, this kind of advertising has very good effect.

Journalists have seen the horrific speed and influence of information dissemination on Facebook.

Visionaries believe that Facebook is only eroding the advertising industry at present, and may erode the news communication industry in the future, replacing some of the functions of the media.

To give the simplest example, advertisements can be pushed to tens of millions of users on the platform through the information flow, which means that news can also reach countless people in an instant.

And with the increasing number of Facebook users, it seems like the birth of a new media empire.

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There have been heated discussions in the outside world, and some media reporters have come to the door, hoping that Facebook will respond, but without exception, all of them have been declined.

Just when the media was speculating about what Facebook was doing, Facebook made another big news.

Starbucks registered a corporate account on Facebook and, with the assistance of Facebook operators, launched an online tasting campaign.

The campaign plan, including text, pictures and videos, was pushed by Facebook to all users on the platform.

In no time, the Starbucks business account was receiving millions of consumer suggestions!

Such commentary advertisements break the unilateral image that advertisements have always instilled on consumers.

While promoting the image of their products, enterprises can also receive feedback from consumers on their products in a timely manner.

This also confirms the prediction of a previous advertising person that Facebook is breaking the old image of traditional advertising and even Internet advertising.

The successful advertising case of Starbucks was immediately reported by the media.

At the same time, this adds fuel to Facebook's advertising system!

A large number of companies have flocked to Facebook, all wanting to try Facebook ads.

Facebook's advertising department is miserable!

Even if Xia Jingxing started to set up the advertising department half a year ahead of schedule and continued to add manpower, he was still a little too busy.

On the one hand, advertisers have just come into contact with Facebook's advertising system, and some of them can't play well and cannot place ads on their own. They need the guidance of Facebook staff.

On the other hand, Facebook’s advertising review task is also very heavy. The laws of each state in the United States are different, and even the things that need to be reviewed for advertising are different.

These complicated tasks make Facebook in a hurry.

Often late at night, Facebook’s offices in Silicon Valley are still brightly lit, and everyone is working overtime.

Xia Jingxing also went to battle in person, incarnated as a key account manager, and signed large advertising orders with big brands such as Nike, Procter \u0026 Gamble, Amazon, KFC, and McDonald's.

In the past, Xia Jingxing personally came to look for these big brands.

Now it's the other way around, and the head of advertising for these big brands has come to Facebook's Silicon Valley offices respectfully.

Also, you have to wait in line to talk about business.

In order to grab a good advertising space, these big brands have hardly bargained for the price. After a few chats, they happily signed the contract.

In fact, Facebook's advertising pricing is also slightly lower than Google and Yahoo.

Anyway, there is no need to worry about fluctuations in the stock price caused by the fluctuation of financial income, Xia Jingxing swung the hoe fast.

The purpose is very simple, that is, to grab the business of Yahoo and Google!

When the advertisers stabilize in the future, this money will be earned back sooner or later.

As the media posted the advertisements under the facebook bookmarks, the outside world was dizzy.

Facebook's food is even better than the original Google.

Companies such as Google and Yahoo, which make a living from Internet advertising, have red eyes. Are these all their customers?

Just switch to Facebook, or start cutting budgets on Yahoo and Google.

Suffering and anger are certain, but there is no good way for them.

unless the price drops!

But once the advertising price is lowered, it will cause a series of avalanches of financial revenue.

Why can't my social networking site live up to its expectations!

The Internet advertising market cake is so big, and now the new player Facebook has been added, which means that there is less food in the bowls of yourself and others.

The most irritating thing is that Facebook poached many employees of the advertising departments of the two companies, and even poached customer resources.

The media are also watching the excitement and don’t think it’s a big deal. They add fuel to the news, saying that this is a warning from Facebook to the two companies. If you enter the social field, I will rob your advertisers.

In addition, some media have produced a set of data, indicating that Facebook and YouTube are constantly launching new functions and new gameplay, the number of registered users is growing rapidly, and indicators such as user online time and activity are also greatly improving.

On the other hand, the data of several social networking sites such as Okut, F agency, and Flicker are all constantly falling.

Even the best-performing Google Video has not yet surpassed 10 million active users, which is several times worse than YouTube.

It's like tearing the figurines of the two companies apart.

Yahoo and Google have spoken out one after another, saying that they will be all in on social media and have a good fight with Facebook.

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