My Age of Investment

"Oh, by the way, Jing Xing, in addition to your Facebook, we also registered an account on that website called H...E...L...P."

Qiu Zhiyi remembered one thing. Before, he didn't feel comfortable bothering Xia Jingxing, but now that they met, he hurriedly asked.

Xia Jingxing was at a loss when he heard the name of the website being reported word by word by the other party.

"Help? What kind of website is this? I haven't heard of it either!"

Qiu Zhiyi was amazed now, in his eyes, Xia Jingxing was an internet sensation, and his name could almost be equated with the internet.

Even Xia Jingxing has never heard of this website, is it not very good?

He decided to explain a little more clearly.

"After our restaurant registers an account on this website, it will get a displayed webpage like the Facebook public homepage.

What was the manager of their website at that time? It seems to be a community manager. He even came to our store to take pictures and built a webpage for us.

I've seen it, and it's pretty good. It's similar to your Facebook page. It will display the location information and phone number of our restaurant.

Oh, by the way, they have one more function than you.

Customers who have eaten with us can go to the website to rate us.

I basically ask the staff to read these reviews every day.

Although some people say that it is not delicious, for example, it is too greasy, not sweet enough, too spicy...

No matter good or bad, we all listen carefully.

Take the good ones as encouragement, and the bad ones as spurs and suggestions, and we can correct them. "

"Brother Qiu, this is your mentality!"

Xia Jingxing gave him a thumbs-up, and he deserved a thumbs-up for his attitude towards learning.

"Can you show me that website? Shouldn't it be called Help, should it be called Yelp?"

Xia Jingxing almost guessed this website, but he is still not very sure and needs further verification.

"Why,

My English is still very poor, I can only speak but not write, and I can't speak complicated things. "

Qiu Zhiyi saw that Xia Jingxing was very interested in this website, but he didn't understand it, so he said, "If you're like this, I'll call Dong Aizhi up, and you young people have a chat.

At the beginning, she recommended this website to me, saying that after registering, she could attract some customers. "

"Okay, let her come!"

Xia Jingxing nodded, he was indeed very interested in this website.

Qiu Zhiyi pushed open the door of the office and went out.

After a while, he took Dong Aizhi upstairs.

Dong Aizhi followed behind Qiu Zhiyi, holding a laptop computer in his hand.

"Xiao Dong, sit down wherever you want. These are my friends. They want to know more about that website. Turn on your computer and show them."

Qiu Zhiyi was not a flamboyant person. Seeing that the staff didn't know Xia Jingxing, he deliberately didn't introduce him and called him a friend.

Dong Aizhi nodded, didn't say much, sat down next to her, turned on the computer, connected to the Internet, and visited the website.

Looking at the familiar red and black logo, Xia Jingxing was sure that this was Yelp, not Help at all.

"This is the review of our restaurant, Mr. Jing Xing, you can read it."

Dong Aizhi finally spoke, and directly called "Mr. Jing Xing", just to verify one or two things.

Ask directly if he is the CEO of Facebook? Is it Xia Jingxing?

It's not polite, she won't be so stupid.

Xia Jingxing looked at this girl at the front desk who looked like a girl next door, and was a little surprised: "You know me?"

"I just recognized you when Brother Qiu talked about Facebook and mentioned your name."

Xia Jingxing nodded, stopped talking, and concentrated on reading the comments.

There are dozens of restaurant reviews, each with hundreds of words, from the restaurant environment to the taste of the dishes, all with comments.

Some people even commented on the little girl at the front desk, saying that the service is warm and satisfying.

Xia Jingxing returned to the homepage and went to check other stores on the Yelp website.

The main thing is to check the various functions of this website and the UI interface.

As for the user data, the number of stores, and the number of reviews, these data have to be visited in person to understand clearly.

In the end, he searched specifically, and saw the email address and phone number of the cooperation he was looking for in the lower column of the web page.

Only then did he close the webpage with satisfaction, and hand over the computer to Dong Aizhi.

Knowing that the boss and his friend still have something to discuss, Dong Aizhi bid farewell knowingly and left.

After the girl at the front desk left, Qiu Zhiyi asked, "Jing Xing, what do you think of this website?

Their community manager said that it can help our restaurant gain more exposure and help us advertise. There are many package services, ranging from three hundred dollars to several thousand or tens of thousands of dollars per month. "

Xia Jingxing frowned, are you trying to commercialize it now? too fast?

If he remembers correctly, Yelp was founded either this year or last year.

When he was working at Gaopeng.com in his previous life, he often dealt with this website.

He is also under the lights, and this company was established under the nose, but he didn't find it.

The main reason is that he is busy with work all day, and rarely pays attention to eating, drinking and having fun like an ordinary young man.

Foreign students like Dong Aizhi know about this website, but he doesn't.

At the same time, it also exposed a problem of Vision Capital, which is that its ability to discover commercial projects is too weak.

Maybe the young people in the company knew about this website, but no one liked it, let alone reported it.

Xia Jingxing made up his mind, he must ask carefully when he goes back, trace back, and find out which link went wrong.

Now he didn't think about it anymore, and began to answer Qiu Zhiyi's question.

"You still want to advertise on Yelp? Isn't it because there are not enough people and you are too busy?"

Qiu Zhiyi smiled, "What's the point of being busy, making money is the most important thing.

And we plan to open two more locations, one in San Jose and one in Oakland. "

Xia Jingxing now understands, this old man should have tasted the sweetness of Internet advertising, and wants to expand rapidly, and even build a Chinese food brand.

"Opening two stores at once requires a lot of investment and a lot of risk. You have to think about it carefully."

As a friend, Xia Jingxing still kindly reminded him.

"I know this, so those two stores, in addition to the main store providing a part of the funds, relatives in our hometown are also willing to help."

Xia Jingxing nodded, "Okay, as long as you think it through clearly."

"By the way, you want to build a Chinese food brand. Have you thought about customer positioning? At present, this can only be regarded as low-end fast food, right?"

Qiu Zhiyi nodded, "You reminded me of this before, I have already thought it through, and I will make fast food, like McDonald's and KFC.

Regardless of the fact that the United States is a developed country, the poor, the unemployed, those receiving relief benefits, and those who consume in advance...

Too many to count!

If you do high-end Chinese food, it is estimated that you will not be able to open a few stores.

And American culture is different from ours.

Their high-end parties will definitely not choose Chinese food.

Chinese food will only be regarded as a novelty by them, and it cannot become a regular gathering place.

In fact, after opening the store for so long, I found that the people at the bottom still prefer to eat Chinese food.

The most important thing is to make it like KFC and McDonald's, which is easy to copy and quickly expand the scale!

Panda Express has blazed a path for us, so we just follow suit. "

The Panda Fast Food that Qiu Zhiyi is talking about is the largest Chinese fast food chain in the United States, the kind of Chinese fast food that suits American tastes.

The founder also said publicly that he would never open a store in China.

This is also why the founder knows in his heart that his Chinese fast food is actually covered with a Chinese food cover, with a panda's name on it, and everything else has nothing to do with China. If you come to China, you will definitely rush to the street.

Xia Jingxing remembers that the development momentum of Panda Express is very good, and it has been going uphill. By 2020, it seems to have reached more than 2,000 branches, 2 billion US dollars in revenue, and more than 20,000 employees. It is a very successful business case.

"Panda Express was established in 1983. If we go back to the generation of founder Cheng Zhengchang's father, his father seems to have served as Chang Kaishen's personal chef, and he is good at cooking Jiangsu and Zhejiang cuisine.

They now have hundreds of stores. If you just copy their words, it is difficult to scale up.

Unless you find another way! "

Xia Jingxing said indifferently: "Have you considered the model of PF Changs (Huaguan)?

The company opened its first store in 1993, was listed on NASDAQ in 1998, and now has nearly a hundred stores.

Their positioning is that small restaurants that are more refined than fast food and more relaxed than dinner, or casual restaurants, can be positioned as mid-range dining.

The secret of success is to combine the advantages of comfortable environment, high management and service quality of western restaurants with the advantages of delicious food and low price of Chinese restaurants, so that diners can enjoy delicious food in the relaxed atmosphere of western restaurants and familiar western service. Delicious, affordable Chinese food.

I think a lot of work has been done on the decoration.

The terracotta warriors and horses are used as symbols in front of the door, and the interior decoration is exquisite and elegant. There are murals of ancient Chinese ladies and exquisite Chinese calligraphy on the walls, and painstaking efforts have been made to create a Chinese cultural environment.

Foreigners like this kind of tone, it can be regarded as a combination of Chinese and Western! "

To be honest, Xia Jingxing felt that it would be very difficult to make a Chinese restaurant a brand and expand it in the United States.

In particular, there are Panda Express and Huaguan in front of them, each of which occupies a road.

As a latecomer, Lucky Restaurant will either overtake on a curve;

Or we can only avoid competition and start a new model where everyone does not compete on the same dimension.

"The Huaguan you mentioned, I have studied it carefully, and its model is not suitable for us. In addition to not having so much capital to invest, they have blocked the way, and it is difficult to imitate or even surpass.

As a latecomer, I think there should be a chance to develop like Panda Express.

You see, the United States still has KFC, McDonald's, Burger King and so many fast food competitions, and China also has Dicos.

It is not impossible for the second large Chinese fast food chain to be born in the United States.

I will pay more attention to the dishes and try to make something different from Panda Express. "

Xia Jingxing felt that this old man was still exploring on the road from zero to one, even if he opened a few more branches, he still hadn't found a path that suited him.

If only this is the case, the expansion bottleneck will soon be encountered, and the influence will stay in one area, and it will no longer be able to go up.

"By the way, I'm going back to China after a while, so I'll say goodbye to you in advance."

Without mentioning business matters, Xia Jingxing stated the main purpose of this trip.

"Ah, will you develop in China in the future?"

Qiu Zhiyi was surprised and also felt it was sudden.

"Let's run between the two places, but for a long time, I should stay in the country."

Qiu Zhiyi said "Oh", he thought that Xia Jingxing would never come back after returning to China, and it would be difficult for everyone to see each other again.

He thought about it immediately, and felt that his idea was a little funny. The other party had so many industries in the United States, how could he leave them all behind.

"Okay, then sit down for a while, I'll cook two dishes, let's have two drinks, it's for you to practice."

After finishing speaking, Qiu Zhiyi ignored Xia Jingxing's refusal and trotted downstairs to cook.

Xia Jingxing shook his head and laughed, this old man is still very upright and has a true temperament.

Turning his head to look at Zhang Chenguang, he said with a smile, "I'm going back to China, do you want to stay in America? Or go back with me?"

"Wherever you are, I will be there, and I will follow you for the rest of my life."

Zhang Chenguang winked and winked, with a flirtatious look.

After being in touch for a long time, Xia Jingxing also knew that his bodyguard brother was really flirtatious.

After about half an hour, Qiu Zhiyi and several waiters went upstairs with the dishes.

Qiu Zhiyi took out the Moutai that he had treasured for a long time, and had a drink with Xia Jingxing.

Zhang Chenguang wanted to drive and also take on security duties, so he declined Qiu Zhiyi's kindness.

While eating peanuts, Qiu Zhiyi talked about his vision for the future, to create his own Chinese food chain brand and become a generation of catering tycoons.

"I can't help you too much with this, you have to find your own way out.

If you find the right model, I can invest a sum of money for you to open a chain store. "

Qiu Zhiyi was about to refuse, but Xia Jingxing waved his hand to stop him.

"No excuses, I'm here to make money, not just to help anyone, so you don't have any psychological burden!"

Xia Jingxing drank a few glasses of wine, his face was a little rosy, and he said with a smile: "If your Chinese restaurant finds the right model and starts to grow explosively.

At that time, there may be as many people who want to invest in you as Guo Jiang Zhiqing.

When the time comes, we will have to make connections, let you save face, and let us invest. "

Qiu Zhiyi obviously didn't believe Xia Jingxing's words, but after drinking some wine, he got a little excited and said with anger, "Brother, don't worry, as long as I'm looking for investors, I won't look for anyone, I'll just look for you.

For other people, it is useless whoever comes, and no matter how good the conditions are, he will not be allowed to vote. "

Xia Jingxing smiled "haha", these are just words for the occasion and cannot be taken seriously.

If you really have to rely on relationships to take advantage, then even the best relationships will fade away.

However, the other party's Chinese restaurant is currently far away from the investment value, and it is still several South Beauty.

It was purely a joke after drinking, and he didn't take it seriously.

"Oh, the girl at the front desk who went to the kitchen to call you is not bad, she is a college student, right? You don't want to deduct her salary."

Qiu Zhiyi quit immediately, blushing and saying, "Jing Xing, who do you think I am, how could I do that kind of thing."

Xia Jingxing waved his hand, "That's not what I meant. After going abroad, the Chinese bosses cheated the foreign students who worked there too many times, which kind of ruined the reputation of the overseas Chinese.

If you make your store bigger in the future, I hope you can hire more Chinese students, and treat these students fairly and justly, with equal pay for the same work as white employees. "

This was also what Xia Jingxing said in his heart. During his study abroad in his previous life, he saw too many cases of Chinese and Chinese bosses cheating foreign students.

Hiring students to work illegally, often deducting the students' wages, and beating people if it is too much.

Of course, there are also scum among international students, but one thing is one thing.

Qiu Zhiyi's chest slapped loudly, "I can assure you that I will never do those evil things that are devoid of conscience and entrap my compatriots."

Zhang Chenguang was on the side, watching all this with a smile, and glanced at the table, how many dishes? Drink like this?

Is there only one restaurant? This all takes into account ten years later.

Xia Jingxing was also a little bit drunk, and kept chatting with Qiu Zhiyi about these things.

At the end of the drink, Xia Jingxing wasn't very sober anymore, and he was helped back by Zhang Chenguang.

Zhang Chenguang put the boss in the car, and the boss kept muttering: "Sauce-flavored technology will break three trillion sooner or later!"

Zhang Chenguang was a little confused, what was this all about?

Without thinking too much, he drove Xia Jingxing back home.

There was no one at home, so he waited until Christina came back from get off work before leaving.

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