My Age of Investment

the next day.

morning.

Inside the Little Swan Hotel suite.

Xia Jingxing buried his head and concentrated on eating the sumptuous breakfast on the table - a large bowl of Yuzhou noodles.

Using chopsticks, I picked up a large folder of fragrant and bright red noodles, and sucked them all into my mouth.

The noodles were very chewy, and the spiciness stimulated the taste buds and nerves, making Xia Jingxing's nose and forehead sweat slightly.

He hadn't eaten authentic Yuzhou noodles for many years, and this morning he specially asked the chef of the hotel to make a big bowl, and it tasted special at this time.

On the sofa beside him, Fu Jixun smiled and watched the boss eating like a cloud, the noise made by eating noodles was very loud, comparable to Chen Peisi's sketch.

If it's an ordinary person, it's called reincarnation of a starving ghost; but if it's a rich man like Xia Jingxing, it's down-to-earth and following one's whim.

Xia Jingxing glanced at Fu Jixun, who had just rushed over from the capital on the first flight.

"Old Fu, have you had breakfast? Would you like a bowl? It tastes very good."

Looking at the bright red noodles, Fu Jixun waved his hands repeatedly, politely rejecting Xia Jingxing's kindness. He is a Singaporean, and he doesn't eat spicy food very much.

Noticing several stacks of newspapers on the coffee table, Fu Jixun grabbed them and looked at them. The headlines were very prominent.

"China Lifan and American Tesla set a tens of millions of bets, who is the king of the New North Circuit? \

,""Fuel vehicles VS electric vehicles, national industry VS American technology, the battle will be announced in a week\

,""70-year-old Yin Mingshan is growing old and strong, and vows to compete with 20-year-old Xia Jingxing".

...

The newspapers on the table were all bought by Zhang Chenguang from a nearby newsstand in the morning.

The big news at the launch conference of Lifan 520 yesterday finally appeared in the newspapers today.

There was even more quarrel on the Internet, and countless netizens expressed that they were looking forward to this game very much.

"Electric Supercar", "Domestic Car", "Yin Mingshan", "Xia Jingxing", "Han Han", "Ten Million-Level Betting Contract"...

Very topical,

The game is also very interesting.

However, except for a very small number of people who plan to fly to Germany to watch the game live, most netizens do not have the financial conditions and can only watch live broadcasts on TV stations in China, or go to video platforms to watch edited game videos.

In short, Yin Mingshan and Xia Jingxing's goal of tying each other up and hyping each other has basically been achieved.

Both of them want to make a name for their immature car brands through such a competition.

Whether it is victory or defeat, Lifan is already invincible. Numerous netizens expressed their admiration for Yin Mingshan, an entrepreneur who transformed from a motorcycle to a car, and dared to be the first to send a domestic car to the international race track.

Some netizens have even shouted slogans, affectionately calling Lifan a "national enterprise" and calling Lifan 520 a "domestic magic car".

It's just that this kind of name has not yet formed a large-scale trend, and it is all arranged by the navy to lead the rhythm.

In order to consolidate its "Godhead" and gain the recognition of consumers, Lifan still needs to create some impressive results in the competition.

As for Tesla, the company is far away in the United States, and has never seen a real car on the road. Most netizens don't feel much. The price of 100,000 US dollars is too far away from them.

However, after the game video came out, Xia Jingxing believed that with Tesla's cool appearance and terrifying acceleration ability, it would definitely leave a deep impression on domestic netizens.

After eating the noodles, Xia Jingxing wiped his mouth, looked at Fu Jixun who was still buried in the newspaper, and asked, "Little Swan Investment Group, how is the investigation going?"

Fu Jixun put down the newspaper and reported everything to Xia Jingxing.

Little Swan Investment Group has more diverse businesses than Xia Jingxing imagined.

Catering service, hotel, tourism, real estate development, property management, logistics distribution, clothing production, food processing, cultural education...

As long as it can make money, it's all involved.

After the report, Fu Jixun shook his head, "Mr. Xia, to be honest, I'm not very optimistic about the development of this company. The business is too complicated and the main business is not focused enough.

Many private enterprises in China will have this kind of problem when they reach a certain stage, blindly diversifying.

Maybe you can make a certain amount of money in the short term, but you lose the golden opportunity for development, and you will never have the opportunity to become bigger and stronger in a certain field. "

Xia Jingxing nodded, Fu Jixun's words still made some sense.

Taking Little Swan as an example, the founder was estimated to be worth hundreds of millions in the 1990s, and now ranks more than 200 on the rich list.

After waiting for more than ten years, he completely disappeared from the rich list.

Although he is still a well-known rich man in the region, his wealth is far from that of many rich men who developed in the same period.

"Little Swan Investment Group will not talk about it for now, let's discuss its catering business today."

Xia Jingxing said with a smile: "Food is the most important thing for the people. Now that China's economic development is getting better and better, I think restaurant chains will definitely be able to give birth to several large listed companies."

Fu Jixun agrees with some of Xia Jingxing's views, but he doesn't think that a company that can be listed successfully must be called Little Swan.

He said: "Mr. Xia, to be honest, the two founders of Little Swan are too old, already in their fifties, and many development ideas cannot keep up with the times.

And looking at their industrial layout, their style is conservative, and it is clear that they want to be a rich man with peace of mind. "

Xia Jingxing nodded, "That's right, after bringing the company to this scale, they may be a little bit powerless, and they can't find the right method and idea."

Looking at Fu Jixun, he smiled and said, "So they have found us now, and they want us to help them complete this crucial step, "The Carp Leaps Over the Dragon's Gate"."

…………

…………

"The carp jumps over the dragon's gate?"

In a meeting room of the Little Swan Hotel, He Yonghui repeatedly chewed on this word.

"Yes, Sister He, Little Swan now has more than two hundred stores, not too many, not too few."

Xia Jingxing sat on the side of the conference table, looked at He Yonghui with a smile, "Compared to the catering brand with only a few stores, or even the hot pot restaurant with only one store, Little Swan is undoubtedly a "big swan".

But compared with real catering giants, such as McDonald's and KFC, Little Swan is really just a "little swan".

If you want to go public successfully, Little Swan needs at least this number..."

Xia Jingxing compared the five fingers, "There are five hundred stores, basically covering all large and medium-sized cities in China."

The two couples looked at each other, and this time it was rare for her husband Liao Changguang to ask: "Mr. Xia, 500 stores is not a simple number. Now we count the franchise stores, and there are only more than 200 stores in total."

"No!"

Xia Jingxing waved his hand, "Franchise stores, I suggest to stop the authorization immediately, and develop all directly-operated stores in the future.

In addition, those franchise stores that have been authorized will all recycle the unified brand through acquisition or termination of authorization upon expiration.

In other words, the 500 stores that Little Swan intends to build in the future will all be directly-operated stores. "

Liao Changguang is in a hurry. Franchise stores are a good way to make money, so they are completely cut off like this?

He quickly looked at his wife.

Although He Yonghui also had doubts in her heart, she was much calmer than her husband on the surface.

She reminded in a deep voice: "Mr. Xia, if all 500 stores are directly operated, it is not a small amount of money! Based on the cost of opening a store of 5 million, it will cost 2.5 billion!"

Xia Jingxing smiled, he is not a tough guy, how could he throw in 2.5 billion in one go.

According to the model of Haidilao, when opening a new store, it takes about 10 months to recover the cost of opening the store.

In the second year, the new store became an old store and began to generate profits, and the money supported the headquarters to complete a new round of store opening plans.

Why did Haidilao never raise funds before going public?

Because after they find the correct operation and management model, they will not be short of money at all. They just need to use the money earned from the operation to support a new round of expansion, just like playing a business simulation game.

Of course, in actual operation, it must not be so simple, the principle is like this.

Fu Jixun, who had been listening on the sidelines, jumped out and interjected: "Let me explain, this expansion is not a one-off, but a gradual process."

"Mr. Xia, do you mean to abolish more than a hundred other franchise stores, and only keep the existing forty or fifty stores of Little Swan?"

Xia Jingxing looked at He Yonghui and nodded slightly.

"It can be understood that the abolished part has good locations and good management. Little Swan can buy them and turn them into directly-operated stores."

He Yonghui chuckled, "Mr. Xia, let me interrupt, you may not know our catering business.

Take the franchise store as an example, they are well run, why should they sell it to you?

How much money will we pay for a hot pot restaurant with an annual profit of 1 million yuan? 3000000? 5000000?

What's more, the authorization agreement has not yet expired, and if we breach the contract, we will have to pay liquidated damages. "

Speaking of this, He Yonghui paused, his face gradually became serious,

"When you come out to do business, what you pay attention to is the word "trust". If Little Swan does this, who will dare to trust us in the future? Isn't this smashing our own brand?"

Liao Changguang nodded, "That's right, the directly-operated store is not as easy to manage as Mr. Xia, as you imagined, the risk is very high, and it is easy to lose money if you don't pay attention.

How good it is for franchise stores to guarantee income in drought and flood! "

Hearing this, Fu Jixun glanced at Xia Jingxing with a half-smile, how is it? Did I hit it off? Old thinking, conservative management.

Xia Jingxing ignored Fu Jixun, frowned and fell silent.

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