My Age of Investment

Early the next morning, Xia Jingxing got up and packed his luggage. After having breakfast, he boarded a MPV provided by the hotel and was about to leave Yuzhou for the airport.

Halfway through the car, he suddenly received a call.

"Mr. Xia, is it convenient? I want to talk to you."

The female voice on the other end of the phone was a little low and hoarse, and she seemed to be in a bad state of mind.

"Now? I'm almost at the airport."

"Ah, what time is your flight?"

Hearing this, the woman on the other end of the phone was a little anxious, and even raised her voice a little.

"Nine twenty."

"Oh, including the remaining driving distance, security check, etc., you should have more than half an hour to spare. I'll chat with you at the airport for half an hour. Do you think it's okay?"

The other party was so persistent, Xia Jingxing couldn't discourage the other party's enthusiasm, so he held the phone and replied with a smile: "Okay then, come on!"

...

After chatting briefly, Xia Jingxing hung up the phone.

Fu Jixun, who was riding with him in the back row, glanced at the boss who was grinning sullenly, and asked, "Who is it?"

"Door-to-door business!"

…………

…………

KFC store at the airport.

Holding a glass of Coke in his hand, Xia Jingxing leaned casually on the chair, and looked at the panting woman with a bitter face on the seat opposite, with a few strands of hair stuck to her forehead by sweat.

"President Li, would you like a drink?"

Li Hong also noticed her own embarrassment, quickly brushed her hair, and smiled at Xia Jingxing, "Thank you Mr. Xia, no need! I made you laugh today, the main time is a little too tight, otherwise we must find a more formal occasion meet you."

Xia Jingxing glanced at the KFC with several tables of customers sitting in twos and threes, as if he remembered something.

"Oh, it's my fault. I almost forgot that KFC is still your competitor."

Li Hong waved his hands again and again, "Mr. Xia, you misunderstood me, I didn't mean it. Our size is still far behind KFC, and we are a special Chinese fast food in Sichuan and Chongqing, which is different from foreign fast food like KFC. It’s a differentiated competitive line.”

Xia Jingxing smiled, this woman is very smart and her words are impeccable.

The reason why he chose to meet at KFC is naturally meaningful.

And the woman probably guessed his intentions, and immediately explained that her country restaurant and KFC were differentiated competition.

This not only relieved the embarrassment, but also implied that he was not afraid of competing with foreign fast food such as KFC.

No wonder she was able to list the company as a female chef with a junior high school education, she is a character.

He is obviously a very smart person, but why would he choose to take the initiative to deliver business to his door? Mostly in a hurry.

Xia Jingxing asked with a smile: "Mr. Li, time is precious, so let's get straight to the point. You just said on the phone that you wanted to talk to me about the A-round financing of Countryside Foundation?"

Li Hong nodded, "That's right. I heard from my friends that Mr. Xia seems to be interested in investing in Little Swan? Our rural foundation actually has financing ideas. I wonder if Vision Capital is interested in participating?"

Xia Jingxing thought that the news spread really fast enough, so he asked with a smile, "If I remember correctly, the Village Foundation seems to only have nine chain stores. How much do you plan to raise, and what are your next plans?"

Li Hong looks ugly, but his eloquence is very good, and he introduced the company's relevant situation clearly in a few words.

"... After ten years of laying the foundation, I think I have a deeper understanding of the operation and management of Chinese fast food chain brands, and the village base also has the foundation to grow bigger and stronger.

We plan to raise US$20 million. In the next three years, we will increase the number of stores to more than 100, increase our revenue tenfold, and then go public in the United States. "

Xia Jingxing smiled and looked at Li Hong, who was eloquent and eloquent. These days, chain restaurant owners are thinking about going public, and they are scrambling one after another, for fear that they will not be able to eat hot food if they go late.

"Do you think Village Ji can surpass KFC and become bigger in the Chinese market? What is the basis?"

Xia Jingxing paused, then smiled and said, "I heard that when you were established in 1996, you were a Sichuan restaurant. Because KFC opened next door to you, you robbed the business, so you simply "learned" KFC and started selling it. French fries, burgers and fried chicken.”

Li Hong didn't expect Xia Jingxing to be so clear about his company's background, or black history.

That's right, they started by copying KFC.

And not only imitated the food, but also imitated the decoration style. The store was all simple and neat red chairs and white tables.

In her opinion, in addition to improving the style, it is also convenient for cleaning and can improve the floor efficiency.

In order to learn the essence of KFC's operations, she applied to join KFC under a pseudonym in her early years, and staged a wonderful commercial espionage drama.

Even their earliest name was "Country Chicken". In order to better touch KFC, it was changed to Country Chicken.

The so-called don't bite if there are too many lice, and don't worry about people if you have too many debts. She doesn't care about the "accusations" of the outside world on Xiangxiangji, because success is the last word.

Li Hong said frankly: "It has to be admitted that there are many traces of imitating KFC in the village in the early years.

But at that time we didn’t understand, we felt that everything in foreign countries was new and advanced.

Now we understand that we still have to stick to the "development route of Chinese-style fast food" to make it work.

For example, the per capita consumption of KFC is more than 20 yuan, and we stabilize the unit price to 5-13 yuan.

In addition, we have also developed signature dishes such as Kung Pao Chicken and Chicken with Pickled Peppers to attract customers.

These are advantages that KFC does not have, because we are based in the local area and have a better understanding of the eating habits and consumption levels of the Chinese people. "

Xia Jingxing saw Li Hong's calm expression, without any pressure on his face, and knew that this kind of person was the most typical pragmatist.

So I stopped going around in circles with the other party, and asked directly: "How much do you value the village fund?"

Upon hearing this, Li Hong immediately twitted three fingers, and said seriously: "At a valuation of 30 million US dollars, I accept a capital injection of 20 million US dollars."

"Nine stores are valued at more than 200 million yuan, and your annual revenue should only be tens of millions of yuan?"

Facing Xia Jingxing's doubts, Li Hong acted very calmly, and said with a smile, "Mr. Xia, our most valuable thing is not the store itself, but our model and me."

Xia Jingxing smiled awkwardly but politely, and didn't answer.

"What we lack the most at present is a fund to expand our operations. As long as there is sufficient funds to come in, next year I can triple the number of stores and triple the revenue."

Li Hong said with a smile: "I'm not talking nonsense, Mr. Xia, you can send someone to check our store's financial statements, or you can send someone to guard the store to see our business situation on the ground.

After understanding these, you will know that what I said is true. "

Xia Jingxing didn't answer this topic at all, and asked, "Isn't Xu Xin in contact with you? Today's capital gave up investing?"

Li Hong was very calm, "We just had a brief verbal chat. She is very interested in investing, but I am not satisfied with the valuation."

Xia Jingxing scrutinized Li Hong's expression carefully, and the other party smiled, showing no flaws.

But he guessed that 80% of the time he didn't have a good deal with Xu Xin, so he turned his idea to Envision Capital again.

Li Hong looked at Xia Jingxing with a smile, she had indeed been in contact with Xu Xin these two days.

But that woman is too difficult to deal with, and every penny is counted.

Vision Capital's generous spending has been widely spread in the venture capital industry, and it is also known as "the layman who adds money".

She asked a friend to inquire about it, so she decided to come to Xia Jingxing's place for a try.

At this moment, Fu Jixun and Zhang Chenguang walked into KFC with their boarding passes in hand. The former came to Xia Jingxing's side and reminded him, "Dai Lun, it's almost time. It's time to get on the plane."

Xia Jingxing nodded to Jixun, then looked at Li Hong, and said with a smile, "I'm not sure about valuation, even after talking for ten minutes.

I'll be on a plane in a minute, so can't give you an exact number right away. In this way, we will continue to keep in touch. "

After finishing speaking, Xia Jingxing put down the Coke in his hand, got up, straightened his clothes, and prepared to leave.

Li Hong was a little anxious in his heart, the rich man left just like that, wouldn't that plan come to naught.

So Li Hong stopped pretending and called Xia Jingxing who was about to leave.

"President Xia, wait!"

Xia Jingxing stopped, turned around, and deliberately pretended to be confused: "Mr. Li, is there anything else?"

"Capital Today valued us at 20 million US dollars, and they said they could invest 10 million US dollars."

Xia Jingxing naturally understood the other party's hint, and said with a smile, "Okay, let's add one million dollars!"

Li Hong frowned, adding such a small amount, he was not very satisfied.

She was about to speak when Xia Jingxing raised his hand to interrupt, and said flatly, "This is our final offer!"

Looking at Xia Jingxing's calm eyes, Li Hong hesitated for a moment, then let out a long sigh, "Okay, deal!"

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