My Age of Investment

The commercial performances of Brother Chun and other Super Girls at the four model universities in the four cities of Beijing, Shanghai, Pengyang and Yangzhou were recorded and edited into a promotional video.

There are many students who are users of Tudou. After seeing this video, they are envious and express their great expectation for Supergirl to come to their school for commercial performances.

To this end, some students dial the official customer service number of Xiaonei.com, or leave messages on the public homepage of Xiaonei.com.

However, the Xiaonei network has long been arranged, and it is impossible to change the fixed plan because of the opinions of these students.

There is only more than a month left before the summer vacation, and one commercial show a day can only hold thirty or forty commercial shows.

In fact, Xiaonei planned 32 concerts.

In order to maximize the benefits, the commercial performances are held in 32 first-tier cities, provincial capitals and second-tier cities, and the places where universities are most concentrated, usually a certain university town.

In this case, if a university is selected for commercial performance, students from nearby schools will rush over, achieving the purpose of publicity to the greatest extent.

At the commercial show, every Super Girl, like Brother Chun, made various promotions for Xiaonei. Everyone came to Xiaonei to exchange music, come to school to meet more friends...These kind of slogans are all ears. It sounds cocooned.

This commercial performance was made into a column and placed on the homepage of Tudou.com.

Some universities that did not go to commercial performances, after learning about the incident, students rushed to register Tudou.com. They can't watch live concerts, and it's not bad to watch them online.

Even some non-student social figures came to Tudou for sightseeing after hearing about it.

In this way, Super Girl's National Campus Commercial Show has become a high-quality content on Tudou.com, attracting countless newcomers.

Not to mention the Xiaonei website. The campus singer contest has just started a few days ago, and it is still in the audition stage, and it has attracted countless students to register.

Xiaonei also specially created a promotion list of various colleges and universities on the homepage.

Through the hyperlinks in the list, users can quickly follow the promoted students, or directly jump to Tudou.com to watch the student's audition singing video.

When the main competition starts after the audition, Kugou Music will also give the contestants a playlist.

Users can jump to Kugou through the Xiaonei website with one click, and they can see the songs of their favorite contestants at a glance, and they can play them as they want. They don’t need to search for resources deliberately, because Xiaonei has all taken into account for them.

Super Girl Commercial Performance and Campus Singer Contest, on the surface, seem to be a krypton gold game, but in fact it is not. Xiaonei.com has cooperated with several cooperative websites to carry out many innovations, with the purpose of increasing user stickiness.

Among them, there are many innovations that have not yet been used by Facebook, and Xia Jingxing took the lead in experimenting on Xiaonei.

The Super Girl Business Show comes first, followed by the National Campus Singer Contest.

The purpose of this arrangement is to take advantage of Supergirl's reputation and take the lead in stirring up the atmosphere.

The result was a bit unexpected!

The performance of the super female businessman took the lead and overwhelmed the light of the campus singer contest.

However, this is just the early days.

A week later, the campus singer competition registration deadline,

The prelude to sea elections was kicked off across the country.

A beautiful woman with fluttering long hair, dressed in Hanfu, playing the zither and singing classical music;

Brother Chun has the same hair style, a hip-hop tomboy who can curl you into the sky with cement;

Pentatonic insufficiency, the whole song is not a soul singer who is in tune;

A handsome boy who surpassed Fahrenheit and danced better than Luo Zhixiang in both singing and dancing;

...

I have to say that among the 20 million college students, there are really hidden dragons and crouching tigers.

In the audition, various featured contestants appeared on the stage.

It was originally just a singing competition, but the judges had other ideas. After the singing, they wanted people to show some other talents.

It's not to make things difficult for these players, but to increase the enjoyment of the game.

This made some of the contestants become popular on the Internet because of their various talent shows, and they have the potential to become Internet celebrities.

In the video comment area of ​​Tudou.com, discussions often fly up, and players are given various funny nicknames.

In addition to Tudou.com, there are also groups on Xiaonei.com and public homepages of celebrity contestants.

In the past, these Internet hot news and discussion positions often belonged to major portals, communities, and forums.

It's all changed now!

Topics and traffic related to the Super Girl commercial tour and the Campus Singer Contest were all sucked into Xiaonei and Tudou.

This is because Xia Jingxing explained to several CEOs before the official launch of the event.

To organize such an event, it is natural that the campus market will be wiped out, and no student can let it go.

In addition to the Super Girl commercial tour and the Campus Singer Contest, other campus podcast contests, college students’ fair month, college students’ car home, college students’ dining reviews, where to go for college students’ travel…

All kinds of activities and competitions have also entered the campus.

It's been a long time since the university has been so lively, with all kinds of competitions and rewards.

Under the powerful money offensive of the eight websites, it is natural to gain fame on campus.

Among them, Xiaonei.com will benefit the most. Participating in activities and competitions requires a real-name account on Xiaonei.com; rewards need to be verified and distributed through the real-name identity information of Xiaonei.com;

Discussions about activities and competition content, competition arrangements, and result announcements are all on the school intranet.

All in all, Xiaonei is gradually breaking away from the most basic social function, and is penetrating and developing towards the platform.

…………

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Time came to June.

In the conference room on the 36th floor of the China Merchants Building, Xia Jingxing was standing on the stage, teaching the students of the Vision Academy.

Although the domestic Internet circles have been bombarded with fire in the past few months, the teaching of Yuanjing Academy has not been affected at all.

Every month, Xia Jingxing would set aside two days to teach the students.

The teacher who attended the class was not only him, but also professors, scholars, and executives of well-known companies from various universities.

However, the students liked Xia Jingxing's class the most.

"Now everyone understands?"

Xia Jingxing smiled and looked at the more than 20 students sitting in the audience. He was talking about corporate venture capital in this class. The outline of the content was, when a company develops to a certain stage, how to deepen its moat through investment and bet on the future technology to improve core competitiveness.

The students in the audience looked pensive and had mixed reactions.

To be honest, Xia Jingxing's class was a bit over the top, there were more than 20 people attending the class in the audience, and none of them had such financial resources in their company.

Ari is almost there, and belongs to the stage of having just eaten a few days.

Seeing Huaqin's founder Qiu Wensen raised his hand, Xia Jingxing nodded towards him. Qiu Wensen stood up and asked, "Mr. Xia, I have a question. As a venture capital investment company, can the investment funds be raised externally?"

"sure!"

Xia Jingxing explained: "However, external financing and self-owned funds have their own advantages and disadvantages. The former needs to be responsible to LP and has pressure to withdraw, while your own money can wait patiently, but the disadvantage is that it consumes too much capital. A dollar of capital can only Do business for a dollar."

Qiu Wensen nodded with a smile, "I see, can I find Envision Capital for external fundraising?"

Hearing this, all the students in the audience cheered up and stared at the figure on the stage intently.

Xia Jingxing smiled, and he just said, Qiu Wensen's question is not so low-level, so he wanted to be a teacher of tricks.

"Yes, Vision Capital has a fund of funds."

Xia Jingxing glanced at all the students in the audience, "As long as I can convince me to help you raise an industrial merger and acquisition fund, it's absolutely fine."

Ma Yun pinched his chin, his small eyes rolled around.

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