My Age of Investment

Chapter 780 Trash Game

Most of the people who had a great time stealing food were employees of Hainei.com.

Because during the testing process, the whole company was familiar with the game, and at the same time, every employee received a task-to act as a game experience engineer.

If any employee can put forward useful suggestions or novel ideas, once adopted, they will be rewarded with RMB 10,000.

Of course, playing farm games at work is temporarily allowed.

Overseas online, turn into a master of food stealing, superiors steal subordinates, subordinates steal superiors...

Every employee's face is filled with the joy of success in stealing food and the disappointment of failure or being stolen.

As soon as the game was launched, a complete game network was built on Hainei.com.

Because the whole company is playing, there are so many dishes to steal, which maximizes the fun of this game.

After Xia Jingxing tied a dog to his farm, he walked out of the office in peace and came to the open office area outside.

At a glance, everyone is playing games, laughing and joking, like a vegetable market.

Some time ago, Renren.com and Youyou.com were on the rise, and online public opinion questioned Xia Jingxing's deep financial crisis, which actually cast a shadow over the future of Hainei.com.

Although the management is trying to appease, the morale of the grassroots employees is still very low.

The launch of "Happy Farm" has diluted a lot of this low mood.

After wandering around, Xia Jingxing took the elevator downstairs and went to the game department.

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"Happy Farm" was launched in a low-key manner, without investing a penny in external media and promotion channels, and only launched an advertisement on the homepage of Hainei.com.

At the same time, props are also being used to induce players to share invitation links.

The purpose is very simple, enter the village secretly, do not shoot guns, first digest the internal stock market, and then plot the external market, and at the same time show the enemy weak.

This kind of reaction, in the eyes of the outside world, further confirmed the rumors that Xia Jingxing was in financial crisis.

What is the intention of the first game launched on Hainei.com in a low-key manner? \

,""The long-awaited counterattack from Haineiwang still hasn't appeared after all, the game can't save Haineiwang\

,""The social battle is in full swing, have you gone to the Internet to play games? "

...

Many mainstream media have noticed the launch of "Happy Farm\

,"Published an article immediately, overwhelmingly pessimistic and criticized Hainei.com.

A few months ago, Hainei.com was searching for game talents everywhere. This is no secret in the industry. Many people know that Hainei.com plans to make games.

However, at a critical moment when competitors are pressing harder and harder, choosing to launch games instead of defending the foundation of SNS social networking, this kind of countermeasure has become a big mistake in the eyes of many people.

Even many people who originally had a glimmer of hope for Haineiwang gave up hope, and it was completely hopeless.

No matter how good the game is, without the SNS user base, it will always be rootless.

For a while, someone on the Internet ridiculed: Haineiwang has transformed into a game and has withdrawn from the SNS battle.

Some people have tried "Happy Farm" and only gave a two-word evaluation: rubbish!

In terms of technical content, this 2D page game is simply outrageously simple. Not to mention comparing it with large-scale online games such as "Legend" and "Journey to the West", even chess and card games are more interesting than it.

The evaluation is actually very pertinent.

It's just that this is the experience of the trial player growing vegetables alone, and he didn't fully experience the fun of stealing vegetables.

As the two biggest competitors of Hainei.com, Penguin and Thousand Oaks noticed the launch of "Happy Farm" immediately.

Pengcheng.

Ma Huateng looked at the computer screen, held a cigarette in one hand, and clicked the mouse with the other to weed, fertilize, and water the farm.

After playing for a few minutes, Ma Huateng stubbed out the cigarette butt in the ashtray, looked at Liu Zhiping and Ren Yuxin who were sitting opposite him, blew a smoke ring and said, "Do you think this "Happy Farm" can create a threat to us? ?"

Liu Zhiping smiled, "Bonny, you already have the answer in your heart, so why ask us?"

Ma Huateng smiled, "I don't know what Xia Jingxing was thinking in his heart, but he made such a faint move. After holding back for a long time, I thought I could come up with some big move."

Liu Zhiping chuckled, "Maybe he wants to use this masterpiece as a stepping stone to enter the game industry."

"Thinking too much."

Ma Huateng shook his head while talking, "This game should be classified as a management and development game. The audience is very small. It is neither passionate nor brain-burning. Any game player with a little bit of pursuit will not play this kind of game." game."

Liu Zhiping nodded, "Yes, I see that the media and the Internet are full of voices mocking Hainei.com, and they are really miserable."

"It deserves it!"

Ma Huateng sneered again and again, whether it was socializing with strangers or socializing with real names, he regarded them all as private land.

Hainei.com dreamed of becoming China's Facebook, which met his backlash.

Some time ago, they released Xia Jingxing's fierce news. They wanted to lure Thousand Oaks to attack the campus market, Haineiwang returned to support the campus market, and Youyou.com took the opportunity to enter the social market.

As a result, Thousand Oaks really attacked the campus market.

However, Haineiwang gave up resistance just like a counselor.

This made their plan fail!

While Thousand Oaks is conquering the campus market, it still has spare power to conquer the social market.

In the end, they couldn't hold back, so they could only expose their hole cards in advance, and followed suit to attack the social market.

Today, Thousand Oaks has contracted all the building advertisements in first- and second-tier cities, invited celebrity spokespersons, and even placed advertisements on TV...

The money splashed out, which made the penguin very stressed.

Thousand Oaks is not listed, so it does not need to be responsible for the stock price, and it burns money without blinking an eye.

Penguins are different, they are listed companies, financial reports and stock prices constrain them, there is no way to build them like Thousand Oaks!

Now, they no longer regard Hainei.com as their number one competitor, and Thousand Oaks, which has swallowed thousands of miles like a tiger, is the biggest threat to them.

Now, even Ma Huateng believes that Xia Jingxing really has a financial crisis. It may not be fatal, but he must not be able to pay for it in a short period of time. As a result, Haineiwang is unable to even organize a decent counterattack.

Just made such a game.

He gets tired of playing after a few minutes, let alone picky young gamers.

Ren Yuxin is the executive vice president of Penguin Interactive Entertainment. He also served as the development director of QQtang, the first self-developed game, and has deep insights into the game business.

He didn't interrupt just now, he was silently deducing and thinking about the launch motivation and possibility of the game "Happy Farm" in his heart.

He suddenly thought of a possibility, and interjected: "This game is carried on the Haineiwang platform, could it be that Haineiwang wants to increase user stickiness and prevent the loss of active users?

You know, they have lost a lot of active users recently, and they all went to Renren, where the website has wonderful content every day. "

Ma Huateng frowned, "It's possible, but I think their idea is doomed to fail. A game of this level cannot retain users."

Ren Yuxin didn't refute, but after thinking about it carefully, she felt that she might be worrying unnecessarily. No matter how you look at it, "Happy Farm" doesn't look like a game that can explode.

Having been playing games for so many years, he still has some knowledge.

"If it continues to develop like this, next year at the latest, Hainei.com will collapse."

Liu Zhiping looked at Ma Huateng, "At that time, our biggest competitor will be Thousand Oaks.

Thousand Oaks has been gaining momentum recently, we need to focus more on them and not give Thousand Oaks too much hope.

The shareholder lineup behind Thousand Oaks is very strong. Once the group of sharks see blood, they will throw money at Thousand Oaks desperately. This is not a good thing for Penguin. "

Ma Huateng nodded, "It makes sense! Tell everyone to hold a meeting, and it's time to show our true strength."

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the capital.

Chen Yizhou also tried playing "Happy Farm" in the office.

However, he was less patient than Ma Huateng, and gave up after a few mouse clicks.

"What a broken game, it takes too much mouse."

Liu Jian, who was sitting across from him, twitched his mouth and said with a smile, "It's not just you, many netizens are complaining about this, thinking that this game is just non-stop repetitive actions, suitable for children to play."

"Children can't play." Chen Yizhou shook his head.

"Based on what you know about Xia Jingxing, is he at the end of his rope this time?"

Chen Yizhou took a sip from the teacup on the table, and looked at Liu Jian from the corner of his eye.

Liu Jian is one of the founders of UUme. After this company was acquired by Thousand Oaks, he joined Thousand Oaks as the vice president, and Rao Lei joined Vision Capital.

When the two were studying at Stanford, they had some contacts with Xia Jingxing.

Because of this, Chen Yizhou often asks Liu Jian for advice.

Liu Jian was silent for half a minute before he opened his mouth and said, "According to what I know about Xia Jingxing, his step must have deep meaning."

"What's the meaning?" Chen Yizhou asked.

"I can't think of it, but it's definitely not as simple as launching a meaningless game." Liu Jian said in a very positive tone.

Hearing this, Chen Yizhou frowned first, and then slowly relaxed, "Games are not that easy to make, I'm sure Xia Jingxing must have turned the boat this time, thinking that the launch of the game can restore some of the decline in Haineiwang, but it turned out completely. It doesn't work, and it even invites abuse and criticism."

Liu Jian was silent. Xia Jingxing had never played games before, and it was normal for the ship to capsize, but he always felt that Xia Jingxing could create miracles every time.

"It's better to be careful! We've been so smooth recently, it's unreal to be successful." Liu Jian advised.

Chen Yizhou laughed loudly, "You're right, it's always better to be cautious.

However, our success is based on a large expenditure of 800 million yuan.

What can't you do if you have money?

Xia Jingxing should really be out of luck, even a clever woman can't live without rice!

If you have no money, you can only stay on the sidelines, no matter how many ideas and creativity you have, you will not be able to display them. "

Liu Jian felt that Chen Yizhou said he paid attention to it, but he still didn't think so in his heart.

The recent growth data of the major Renren.com is too confusing. Anyone who reads it will be overwhelmed with confidence.

"Then should we increase our advertising efforts?" Liu Jian asked.

"add!"

Chen Yizhou said viciously, "Haineiwang really made a wrong move this time. This is an excellent opportunity for us."

"Well, that's right, it's always right to strengthen yourself early."