Number One Game Designer

I believe many people have a deep understanding of what a million is.

Although Hongyi's current salary is very good, it will take time for the group of executives present to save up to a million dollars.

Fang Xi remembered that he had watched a British movie in the last time and space. It was about the protagonist getting a check for one million, and a series of things happened, such as free food and lodging, because many people believed that since he had a million A check of 10,000 pounds, so his own assets must be terrifying, so a group of people tried their best to get in touch with him, and a series of things happened that made the audience dumbfounded.

Although one million Huaxia's money is not comparable to one million pounds, in essence, it can still completely change a person's destiny.

The degree of topical discussion is huge, but it is unthinkable to maintain the value of word-of-mouth throughout the Chinese New Year.

At the beginning of the twelfth lunar month in China, which is also the middle of January, the long-suspended Hongyi official blog posted a Weibo that can be called an explosion effect after a long time:

"#赢赛式改明# Friends who see this Weibo, please pay attention, repost this Weibo and bind Hongyi's new app 'scan', we will draw one person from among the retweeters on New Year's Eve The lucky one will get 500,000 cash and a global travel package worth 500,000, and the value of this prize will continue to increase, please see the comment area for details~”

This is almost the standard marketing set of a certain treasure that Fang Xi saw in the last time and space. Although it looks very vulgar, it has to be said that it is really easy to use. The total value of the products is only more than 500,000 yuan, and most of them are non-cash package products. For the then koi winner "Xin X Dai", the greater significance of this winning is that it has become a real Koi spokesman.

Although the actual value of the award is not very high, the life trajectory of this girl has been completely changed since she won the award. World Travel. And after a period of time, he formally established his own travel studio and became a travel blogger.

Winning a lottery once changes life, and the biggest winner among them is undoubtedly a certain treasure. The real topic discussion rate binds marketing and koi. Relying on this activity, a certain treasure almost completely crushes a certain letter in terms of payment. , the most commendable thing is that this event actually didn’t cost much money, and it’s even more surprising that the list of prizes is too long, and most of them are sponsored by various sponsors. It’s nothing for a sponsor to sponsor one person. But hundreds of thousands of merchants sponsoring the same person for free is very impressive.

Boss Fang has not cooperated with many merchants in this time and space, and some of them are just money, so he can only send money simply and rudely, and there is also a set of customized global travel packages.

However, Liu Hai was amazed by this promotional method, and understood at a glance that Hongyi was equivalent to a huge billboard—this might be the biggest marketing activity in this time and space, as long as it gets involved, there will be The degree of discussion, so Liu Hai can imagine how many merchants will come to seek cooperation after this Weibo is released, and many of the effects brought about by it are hard to buy with money.

Under such a generous effort, Weibo has no objection to Hongyi’s push to allow Weibo accounts to be bound to “Sweep”. Internal discussions on Weibo believe that “Sweep” is not a competitive product for Weibo, so it does not exist. Grab users, so that the cooperation between the two software is the best choice.

Besides, this "Millions of Koi" lottery is a piece of fat that Weibo cannot miss. How much traffic, discussions, and popularity this lottery can bring is what Weibo can't even think about.

"Teaching operation of marketing" This is the evaluation of Hongyi's operation by Weibo's internal operation department. This cooperation is almost a standard multi-win-win activity, and the biggest loss is probably only Hongyi himself. real gold and silver, but compared to Hongyi's size,

A budget of one million is just a drizzle. The most important thing is that Fang Xi wants to play, who can stop him?

So at this time when the Chinese New Year is about to come, the topic of Hongyi exploded again.

Weibo was the first to be late for this traffic feast, and within an hour, Hongyi once again smashed the list of hot searches.

#Winning style change life#

#Win a million how do I spend it#

#Sweep it#

These are the top three on the hot search list, and the popularity of topics and topics such as #文X马X妮婚#, #李X哭剧#, etc. before Hongyi's blog are constantly increasing.

Afterwards, Hongyi was the one who took the heat into his mouth. Liu Hai from the operation department has been monitoring the data. Within an hour, Hongyi's koi activity successfully topped the list, and then Weibo continued to forward it. The number of retweets within one hour directly exceeded 100,000, and it is still growing at a terrifying rate, because there are still many people who have not retweeted, and asked what is going on in the comment area.

"What kind of activity is this? Is this company so rich? It can't be fake, right?" This doubt comes from a Weibo user who usually doesn't play games at all.

"This company is now the largest game company in China, with an annual revenue of billions of dollars. It's really not short of this little money." This is a player who is enthusiastic about science popularization.

In Liu Hai's eyes, every retweet is a real download count, because Hongyi has engaged in an in-depth cooperation with Weibo this time, and the apps of the two parties have made a linkage.

If you click to retweet this lottery Weibo of Hongyi, there will be a download link directly. Although it will affect the player's desire to retweet to a certain extent, Fang Xi doesn't care much: I spent real money , Compared with the koi activities of a certain treasure in time and space last time, I don’t know how high it is, so relatively more requirements are also very reasonable.

Weibo and Hongyi eat meat, and those who stay to drink soup are companies and companies that cooperate with Hongyi. Those who swiped the screen at the bottom of this lottery Weibo are the sponsors of each business, just like Fang Xi said before As stated, this Weibo is an advertising space worth one million, and the comments below are advertising spaces.

For example, Fang Xi's number one husky friend, Lin Rongchang, young master Lin, was very quick. He directly used his private Weibo account to post the first popular comment:

"Hello, Hongyi Koi, come to see #《恒志》华夏联盟#, we will let you get free tickets for one year, and you can visit all the home games and home games of all teams for free all over the world. Scan to support direct ticket purchase , remember to come and call for the team you support after the Chinese New Year!"

Then there are peripheral brands that have been cooperating with Hongyi:

"Hello, Hongyi Koi, come and use #灯厂外设设计#, we will give you a set of peripherals for free every year for the next 20 years, and all the peripherals of the lamp factory can get a free trial. The lamp factory I have already logged in and scanned the APP, everyone is welcome to choose your favorite peripherals.”

There are not many merchants cooperating with Hongyi now, but it is not a problem for Fang Xi. Now several companies that have cooperated closely with him have taken the lead in the charge. It is recommended that their operations directly buy a piece of tofu and kill them directly.

What makes Fang Xi interesting is that, as Hong Yi's good friend, Ren Shi also took the lead in the charge.