Number One Game Designer

Fang Xi shook his head.

"Capital really has no integrity at all."

The players at the scene were also in an uproar. For them, it is normal for the current games to learn from each other. They refer to each other, learn from each other, learn from each other's games, and then incorporate them into their own works. , so that the game can continue to improve.

But obviously borrowing from other people's games but blatantly claiming that it is their own originality, it's a bit hard to say anything.

And Fang Xi's lamented sentence meant who to blame. At the level of him and Satoshi Kimishima, he didn't care about plagiarism or plagiarism. For everyone, they all knew what each other's purpose was, so even In this situation where Sofa seems to be picky eaters, Fang Xi still sees the essence through the phenomenon.

Did "Yuan Shen" refer to or learn from or plagiarize Zelda? Fang Xi doesn't know, but Fang Xi knows that what Sony is doing now is called Porcelain Marketing.

In this world, even if the originality of the entire game industry was weak before, and RPG games were popular throughout the world, there are still some games that have achieved the ultimate in limited categories.

For example, according to IGN's survey and ratings, before North America, it was Lao Ren's game that was hailed as the number one masterpiece in the minds of players:

Zelda: Skyward Sword

This has become a monument in the history of RPG and has influenced many subsequent games, so this is also the biggest game in the world before Fang Xi's game.

But now Sofa has brought out a game for no apparent reason. Fang Xiguang watched the PV and wondered if the game was plagiarized, but Fang Xi felt that the hype was extremely strong in this matter.

This kind of operation, in the last time and space, has a summarized term in advertising, called "touch porcelain marketing".

Sofa did not mention Zelda throughout the whole process, but everyone knows that this game has a strong Zelda style whether it is plagiarism, reference or reference.

But Sofa insisted on emphasizing the word "original" against this situation, so this is not forcing players to explode.

For Zelda fans, it's almost the signal for war!

So Fang Xi's next scene was almost predictable.

First, Zelda fans jumped out and accused plagiarism.

Secondly, it must be the "fans" of "Yuan Shen" who stand up and "justify".

Then the mysterious producer of "Yuan Shen" jumped out and said a few words indistinctly to fuel the flames.

Among them, Sofa must be indispensable to add fuel to the fire behind his back.

Regardless of whether there is a result or not in the end, it is a good thing for Sofa to kill three birds with one stone.

Helped the PRO host and "Yuan Shen" achieve the maximum publicity effect at the minimum cost.

Attracted enough attention with minimal cost.

Even if things get out of hand in the end, Sofa can completely say that he did not do enough to audit the third party, and directly threw this game cooperation without any trouble.

In the end, Sofa got the most attention. The topic of "Yuan Shen" has skyrocketed because of the battle between the two players. The producer of this game, whether it is a good name or notorious, will at least enter the ears of most players.

"A very subtle method." Fang Xi admired

"It's just that it looks ugly."

After such a short time, Satoshi Jundao's face also returned to normal. Hearing Fang Xi's praise of the game's skills, the middle-aged man lowered his head and pondered for a while, and when he raised his head again, his face had regained his composure.

Looking at Satoshi Jundao's Furui Bubo face, Fang Xi said with a smile:

"President Kimijima, what do you think of Sofa's manipulation?"

There was a trace of helplessness on the face of the old and current person in power when he heard the words:

"It is indeed as Fang Jun said, it is a very subtle method."

"If we even have the slightest response, it will be in the hands of the other party, but even if we do nothing, the other party can provoke a war among fans and advertise for free."

Fang Xi nodded, it was still the same as before,

Plagiarism itself is difficult to define, so this game can be said to be aboveboard, but the owner has nothing to do.

"However... there is no way..."

Hearing what Fang Xi said, Jundao Cong suddenly raised his head and stared at Fang Xi.

Of course, this kind of marketing method won't cause Lao Ren to lose anything, but it's like a person jumping on your face all the time, and you can't make a move yet. That feeling is really uncomfortable.

So if there is a chance to fight back, Kimishima Satoshi certainly doesn't mind pushing the leader, but if it is the kind that can make the other party feel right, forget it.

"Our country's Spring and Autumn Period and Warring States period must be the president of Kimishima is no stranger."

Kimishima Satoshi nodded, but he still didn't quite understand why Fang Xi said this.

Fang Xi talked about the era when a hundred schools of thought contended with fascination:

"That was the first era in the history of China where ideas burst out. At that time, the Six Kingdoms used a lot of means to fight against Qin. However, none of them defeated Qin in the end. In the end, King Qin Shi turned all the princes and kings into a handful of loess."

"Later, a very romantic poet in our Huaxia wrote a poem depicting the scene of Qin Shihuang defeating the feudal states."

After talking, Fang Xi read a poem written by Li Bai:

"The king of Qin swept Liuhe, and the tiger looked at He Xiongzai! Swinging his sword to break through the floating clouds, the princes all came to the west. The clear decision comes from the apocalypse, and the general plan drives the talents. Withdraw the troops and cast gold, and the Hangu opens in the east."

Looking at Satoshi Jundao who didn't know why, Fang Xi said softly:

"President Jundao, in order to fight against the increasingly powerful Qin State, the Six Kingdoms came up with strange tactics one after another, just like the situation you are facing now, and Qin Shihuang's response at that time was to sweep Liuhe with his sword and drop ten meetings with one force!"

"So, as long as we perform normally at our booth tomorrow, we can make a joke of their actions with King Qin sweeping Liuhe."

"You have to have confidence in your product and your game."

After saying that, Fang Xi didn't stay, and left directly.

For him, there is nothing to see in the future. Since Sofa used this kind of propaganda method, there will probably not be any works with heart in the future. Sofa tried to stir up this E3 into a pot of porridge, but really Can he do what he wants?

Satoshi Kimishima, who was standing there, had a cloudy face, and finally heaved a long sigh, glanced at the booth on the field that was already smelling of gunpowder, shook his head and left directly.

For him, the vicinity of Sofa's booth is quite dangerous now. If a reporter photographs him watching the game's exhibition here, then the person in charge of Sofa may wake up laughing from a dream.

Fang Xi, who returned to the hotel, quickly received a call from Liu Hai, who was in charge in China this time:

"This is a studio established by three students from Haifang University, but the three of them are not game design majors. Their previous games were biased towards two-dimensional games, which is very different from this time."

"Three students..." Fang Xi was silent for a while.

"It costs money to make games, where are their investors?"

"I can't find this." Liu Hai's voice was a little shy: "The official data shows that the three people are still wholly-owned studios, and there is no fourth person to invest in the stock, but these three students are not rich second generations, so investors There must be, but he made himself invisible..."

"Continue to investigate." Fang Xi said. He was genuinely interested.