Number One Game Designer

Even for Hongyi employees who are accustomed to changes, this autumn makes them feel dizzy.

It all started with the myth created by "Assassin", followed by the strong alliance between Hongyi and Lao Ren, and after that, Hongyi actually officially announced the in-depth cooperation with Ferrari, and it turned out that it has already held 20 yuan in the hands of Ferrari. The right to operate the year-long F1 league.

One is for making games, and the other is for the world's highest-scale racing event. This one-handed operation has shocked many people's eyes. For Chinese netizens, the pride overwhelms the others. As for the mood, you can use one sentence Summary:

F1 drivers who don't want to develop games are not rich!

Because there are many symbols wrapped around Fang Xi, it is already difficult for the media to interpret Fang Xi normally. Boss Fang is a supercar player. It is said that he still drives a Volkswagen from several years ago to and from work. A person who does not have a supercar is acting as an agent for the operation of a racing event? What about the rules of this world?

As for some foreign professional sports media, they see it more clearly: in the past two years, Ferrari has subsidized about 100 million US dollars for F1 every year. For Ferrari, which has a long product production cycle, this money is enough for them. It's been a long time, and the most successful new competition is undoubtedly the Eternal League. Although this year's season is not over yet, some media in Germany and America that focus on sports, such as ESPN, estimate that Hongyi's revenue from this year's competition should be It will be between 600 and 800 million U.S. dollars. Although this profit has to be shared with players and clubs and may also provide support subsidies to some clubs with very unsatisfactory results, compared to F1, which loses money and makes money. , the Eternal League is simply not too successful. At the same time, considering that this league is only just getting started, according to the mathematical economic model, it will take at least six years for the revenue of this tournament to stop growing and reach a peak.

Various sports media have different estimates for this peak, but there is a consensus that the annual output value of the e-sports field is at least 6 billion US dollars, and there are now about 80,000 related practitioners in the world. In the future, it may be possible to provide at least Two hundred thousand jobs.

Although the estimated numbers are different, the outlook for the future of e-sports is the same, and it can provide output value and jobs, which means it is a new economic growth point, which is needed by many countries or places.

Under such circumstances, Italy became the envy of other small countries for the first time: Fang Xi met Salini again shortly after the end of F1, and finally Hongyi became Italy's preferential trade country, taking A very favorable trade term has been obtained, so that Hongyi can establish its own production base in Europe. Although the neighboring countries, such as France, have signed a treaty of humiliating power and humiliation, to Salini What he values ​​is the series of jobs that the signing of this contract can bring. If Hongyi can suppress Italy's already high unemployment rate, then everything is worth it!

After announcing the cooperation with Italy, Fang Xi also raised his butcher knife to the F1 championship non-stop: the F1 championship, which was taken over by Hongyi, wanted to establish its own alliance system. Before Fang Xi, that is to say, Ferrari's At that time, F1 also had its own driver review proposal, which would issue the so-called "F1 driver qualification certificate", but not many people cared about this thing, because there were too few drivers, and many of them held multiple jobs, so it was completely irrelevant. Worry about life.

However, if Fang Xi intends to operate this event, it must be expanded. Expansion means that many more racers and team clubs are needed than now, so it is necessary to completely normalize the F1 driver's qualification certificate instead of the current "humanity". Certificate".

Fang Xi even planned to carry out a wave of packaging promotion for the F1 certificate, promoting it as "the most difficult driving license in the world"! Then only 3,000 people are accepted for registration a year.

The registration fee of 10,000 euros will not be owed on credit! There must be a group of racing enthusiasts applauding and giving money. Fang Xi really can't imagine how Ferrari will lose money in running this business?

As for Hongyi in China, the employees at the headquarters were also numb when they saw the company's email in which Lu Wanqi announced that the operation cluster of the headquarters had also reached a cooperation intention with ESA, planning to hold an official exhibition in the field of games, e-sports and animation in Asia. .

I am not surprised by Hongyi's own employees. Many companies follow the rule of not putting eggs in one basket, but Mr. Fang, his boss, has not said that eggs should not be put in one basket in the past two years. The general rule of thumb seems to be to buy a few more baskets.

So after E3, someone on Hongyi’s internal forum suggested that Hongyi would hold an exhibition similar to E3 sooner or later, but the employee at that time predicted that it might have to wait until next year, but it turned out that it would be this year. It's going to be held.

"Are we going to have a head-on arm wrestle with E3?" Many employees whispered. For them, there was no worry, but more excitement.

Most of the people who come to Hongyi to work are game enthusiasts. They also paid attention to various domestic and overseas games when they were young. E3 is no less than a sacred place for many people, but now our company can suddenly compete with this exhibition that they could only imagine when they were young. Arm wrestling?

"Of course we should cooperate first now." Some of the old employees who are savvy in business can understand: "Before you came, you always held meetings with us and always said that you would not be full if you swallowed a small cake the size of a palm. Even if only 1% of the cake is eaten, it can kill people, so expanding the market is sometimes more important than occupying the market, and now the ESA in the Americas is playing this idea.”

Young people with active minds have already imagined the scenario that ESA hopes: After that, all game companies will get used to two game exhibitions every year, one in the west and one in the east. Although the eastern game exhibition has separated part of the west revenue, but it will also completely open up the exhibition in the eastern market, which is an obvious win-win outcome.

"However..." The old employee who is also more active has already thought of his boss with worry: "The ending of the big cake that my boss talked about at the beginning doesn't mean a win-win situation at all."

"A palm-sized cake is meaningless at all. You have to make it the biggest cake with others, and then eat it all by yourself! This is so cool!" These were Fang Xi's original words at the meeting at that time.