Number One Game Designer

Hongyi's Carnival is a big event, in every sense of the word.

Hongyi itself is the owner of such a grand event, announcing that the Asian region will have its own game event in the future, instead of having to wait for an E3 on the other side of the ocean every year. No matter when the game is completed, it is a good thing that the game can be brought to the exhibition in the shortest possible time to meet the players and start promoting. For example, some producers just finished the game in July and August when E3 was over. , Then you have to sit for a year and wait for the next year's E3 exhibition. For those who rely on part of the game to make a living, this kind of thing is unacceptable.

Just like why there are so many games in the world where there are so many bounced tickets and deadlines that lead to a decline in quality? A considerable part of the studio’s own budget problems is due to E3. If you miss an E3, you will have to wait another year, and the game’s launch will be delayed by one year, and it will cost more money in vain. So it’s no wonder, you do What a game, the whole family expects to sell it for money to buy rice for the pot. As a result, according to the progress of your studio, the game will not be completed until eight or nine months after E3. In this situation, no matter how you think about it, there will be a large number of people. I choose to speed up the production of the game only to catch up with E3, and it is common practice to cut content and optimize poorly in such things as rushing to the construction period.

So Fang Xi's strength lies in giving producers in Asia a new choice, allowing them to make games leisurely, and go to whichever exhibition they catch up with.

For producers, it is not a dream to become famous and earn a lot of money once their game is running well in an exhibition with tens of thousands of players. There are also many wealthy businessmen who are attracted to "speculate in games" because of the myth of Hongyi. Maybe most of these wealthy businessmen don't understand games, but they have hot money in their arms, which is exactly what most producers need.

From Fang Xi's point of view, the game industry will inevitably bring about an era of "game financial bubble" because of Hongyi's success. It's not that investors can't see the current status of the game industry, but they are more willing to see The myth of Hongyi, relying on less than ten games to rake in billions of dollars, has become one of the most famous game companies in the world in two years, and this company has no debts and has not been listed so far. Anyone can be tempted.

So Boss Fang is no stranger to what will happen next, because he has seen it too much in the last time and space. Investors and game companies will continue to jointly hype the myth of Hongyi to attract more investors to enter the market. This market will absorb the blood and sweat of these successive investors, and then thrive. In the end, the wave of bubble bursting will recede, rational investors will exit, successful investors will be able to successfully climb the big tree of the game industry, and losers will become this tree No one remembers the nourishment of the big tree.

To put it bluntly, this is a very common method in almost every industry. As long as it is an emerging industry, there is no bubble. The bubble is certainly unstable, but the bubble can also attract more investment, and use these investments as nutrients to promote emerging industries. industry, thereby creating a bigger bubble and attracting a larger amount of investment. It is not until the bubble bursts that the industry can be considered to be reborn. The Internet companies that Fang Xi saw in the last time and space are all this way, such as foreign* **Such as shared bicycles, etc., and so on.

That's why Fang Xi not only didn't stop the bubble, but even organized this game exhibition to help the bubble grow bigger and bigger, because even if one-tenth of the funds invested in the bubble because of the bubble is left in the future, it would be good to switch between the game industry something happened.

In the end, Boss Fang just watched the game auction all morning and then slipped away. As far as he is concerned, now that the general situation is in harmony, the big bosses behind will settle things by themselves.

But what's interesting is that Fang Xi didn't watch the excitement of the game auction in the command room, but found a tall place with Lu Wanqi to watch the excitement, so he saw another acquaintance here, Sun Daxing.

"Are you going to Japan and South Korea tomorrow?" Fang Xi asked with interest when he heard the news.

Looking at Lu Wanqi next to Fang Xi, Sun Daxing is of course no stranger to her, so he didn't shy away from it, and said directly:

"I understand the plan that Mr. Fang gave me. Of course, I know that the production of this game is not very difficult. The biggest difficulty is actually the ladder value of equipment enhancement. These can be done by recruiting talents in China, but at the same time the essence of the game Generally speaking, it is a 2D side-scrolling game. Although there are many domestic games, there are not many who are good at this aspect, so I plan to bring people to Japan to learn from it. After all, they are the birthplace of arcades. For this kind of 2D You should be more familiar with horizontal fighting games."

This is also the reason, Fang Xi nodded. When the country started to make games, there was not much soil for arcade machines. Most of the games produced by game producers at the beginning are probably classified as puzzle games today, and more A large part of it was due to the popularity of martial arts and fairy RPGs in China. At that time, turn-based games were basically in charge. In other words, there were not many traditions of fighting games in China from the beginning. It is no wonder that Sun Daxing wanted to find someone across the sea.

Fang Xi raised his head and thought for a while, but thought of the action series game that Capcom was famous for in the last time and space, so a moment of inexplicable thoughts turned in Fang Xi's mind:

"Boss Sun, you might as well bring more people over there this time and stay longer." Fang Xi said with a smile:

"In addition to 2D fighting, I also want you to help me recruit some talents in 3D fighting. You know, Hong Yi and Lao Ren are now wearing a pair of pants." Boss Fang used a simple and vulgar metaphor After explaining to Sun Daxing, he said:

"Moreover, the expansion of Hongyi's games in Japan is not smooth, so Hongyi has not set up a studio in Japan. But I know that there are many studios in Japan that have experience in action games, so this time I will send Two Hongyi people will go to Japan with you, whether it is a merger or a direct acquisition, I hope to build a studio specializing in action games for Hongyi.”

Speaking of Hongyi's experience in Japan, Fang Xi also sighed. It is indeed the most difficult bone in the world. After Japan experienced the economic crisis, it seemed that the United States had taken the backbone away. The people in the whole country seemed to grow old overnight. They are no longer determined to forge ahead, they are no longer curious about new technologies and new things, young people in the whole country stay at home with their handhelds and play a series of games that were born 20 years ago. There are many games, and the DLC of PlayerUnknown's Battlegrounds only sold a few thousand copies. The origin of all things is slightly better, but only slightly better. Even "Eternal", which is popular all over the world, is because the operation department deliberately picked the contradiction between Japan and South Korea. The number of online users of "Eternal" in Japan has exceeded 50,000, but it will be difficult to make further progress.

In short, facing this tough bone Fang Xi is also a headache, and at the same time, this is Lao Ren's private land, which makes it difficult for Hong Yi to intervene.