Number One Game Designer

The matter of Beiyang University is temporarily settled in this way.

After June, the game companies in China, or East Asia, were temporarily divided into two factions. One side went directly across the ocean to participate in the E3 in Los Angeles, trying to find a way out for its games.

But more companies ignore the solicitation of E3, they are waiting for Hongyi to send them invitations to Hongyi Carnival.

Regarding this point, Fang Xi has always been like a bright mirror in his heart.

The chairman of the earliest E3 wholeheartedly sponsored him to hold a game event similar to E3 in Asia. Fang Xi was very appreciative, but Fang Xi could only curl his lips in his heart about the thoughts of the E3 chairman at the time. A grand ceremony with the winter can make everyone make the game better, but Fang Xi knew in his heart at the time that the game can indeed be made better, but it has nothing to do with E3, or rather, the cultural division is more serious.

Although E3 claimed that all games in the world can get a fair opportunity to exhibit, in fact, the organization behind E3 is an American organization. Their audience is Americans. The venue is in Los Angeles, right in the home of Americans. Although this environment is called open and fair, what are the consequences of promoting a purely oriental style game here? Self-explanatory.

Culture may have no national boundaries, but the audience and origin of culture have national boundaries. It has not been a day or two since oriental-style games have been coldly received at E3. This stage can indeed provide a fair and open environment, but there is a premise: you have to make "their" games.

So this is also the reason for the sudden embarrassment of E3: they didn't understand before that E3 has never produced a best-selling game with oriental style, because this is an American exhibition, and it is difficult for oriental companies to enter E3. On the one hand, some people don't want their oriental game to be judged by a westerner who likes to talk about freedom. The environment we live in is not a cultural environment at all, and it may not be good to judge.

So the emergence of Hongyi is an opportunity: Although the first carnival was organized with bells and whistles, there was a message that made the producers in East Asia overjoyed, that is, the non-Hongyi games exhibited at the Hongyi Carnival. , oriental-style games accounted for more than half!

So at that time some producers understood: this is their home field.

So these people are undecided in the face of the call of E3. E3 is very good, but it is not suitable for them; Hongyi Carnival has just been born, but this is the home field.

But anyway, a decision has to be made. In mid-June, some game companies in East Asia continued to wait and see, some had already left for Los Angeles, some went to Los Angeles, but their identities changed from exhibitors to visitors, and some took chances. I plan to send the game to E3 for exhibition once, and if Hongyi Carnival opens later, I will also send it once.

During this noisy process, Hongyi at the center of the vortex remained silent, without any news, which made many people feel a little uneasy.

In a tea house in Kyoto, Japan, there are calligraphy and paintings of "indifferent and clear" hanging in the room, but a group of people are noisy underneath, like a vegetable market.

"President Furukawa, you didn't go to Los Angeles either."

"President Dongxiong, if we go, we won't come here, so don't say these useless words."

It turned out that this was a gathering of a group of executives from a small production company in Japan. Amidst the noise, a man in a suit and sweating profusely stood up and said:

"Everyone, everyone, we gathered here today to solve our own embarrassing situation."

"As we all know, it's too late for us to go to Los Angeles, and it's not too late to go to Los Angeles. We go there every year, how does it help our game? We make our own style of game, and it turns out that on the other side of the ocean, they It’s like looking at us and our game like a monkey. So we’re here today to get out of E3 and find someone else.”

After the young man finished speaking, he continued to chatter:

"President Kojima is right!"

"I don't want to go to E3 to get angry again! I have to spend money and be ridiculed by those foreigners who don't understand!"

"Who is not, but how to solve it now?"

...

None of the people at the scene had a lot of free time, so the opinions were soon unified:

"We must have a direct dialogue with Huaxia's Hongyi!"

Among the group of people, an old and prudent middle-aged man with a little gray hair stood up and said:

"We just use games to support our family, so we can't decide what Hongyi's attitude is with E3, but we must express our own attitude with Hongyi! And for this, we need someone who can see Hongyi The person in charge, convey this meaning to us!"

"But who is going to do this?" A group of people were worried again. The game circle in Japan is relatively closed, so there are not many people who have had business contacts with Hongyi, and most of them are veterans. But the old Ren is having fun at the E3 development conference.

"I do have someone to choose." Amidst the gloomy clouds, the young man at the beginning said cautiously.

Looking at the earnest eyes of the group of people present, he didn't pretend to be a joke, and said directly:

"I'm talking about Amuro Shake, someone must have heard of her."

The president with mottled hair was unsure:

"You're talking about the offspring of Mr. Ren's director Amuro? The woman who betrayed Mr. Ren?"

The people present were silent, and they all understood if they said this, or in other words, the identity of this woman is really a little complicated.

First of all, the Amuro family is undoubtedly the family of the Ren family. They are one of the major directors of the Ren family. Sakai Amuro is also well-known, but this woman's social reputation is full of ambitions. A patriarchal society like Japan wants to be a strong woman who can make some achievements.

For this reason, she did not hesitate to break with her family.

In the Amuro family, as a shareholder of Ren's family, but Amurosa only found that this game company has become the biggest obstacle to her wanting to make games.

The family's arrangement is to be the head of the class in Ren's for two years, and then it is best to fall in love and get married, and then take care of the husband and raise the children.

If Amurosha just didn't leave the Ren family, then she would have no ability to resist such an arrangement.

And the choice of this woman whose ambition was provoked by Fang Xi did not hesitate: directly announced her resignation from all positions in the Ren family in a high-profile manner, and then founded her own studio.

She is an outlier in Japanese society, but this group of people who don't want to bow their heads to E3 find that if they take the next step, they can only go to this outlier.

number one game designer