Perfect Superstar

Chen Guozhi's concern about publicity and marketing is of course justified.

First of all, he is the director of this film. Although the success or failure of the box office cannot shake his position in the industry, who would like to see his own film receive a cold reception in the market?

The second is the appreciation of Lu Chen. After more than half a year of cooperation, Chen Guozhi has a good understanding of Lu Chen, and he appreciates the latter's character, talent, and serious and persistent attitude at work.

He didn't want Lu Chen to make a low-level mistake at the most critical moment.

Nowadays, the box office of movies is getting higher and higher, and their dependence on publicity and marketing is also increasing, especially those blockbuster movies with staggering investment, often need to add a lot of publicity expenses, often accounting for more than 30% of the total budget.

Two months ago, China and China launched a propaganda war, and the amount of money invested was not small. Leaving aside the final tragic result, the public opinion formed at that time was undoubtedly very strong, attracting the attention of countless people.

Now the three martial arts films have all fallen into the sand, and even brought down the word-of-mouth of the entire theme. Under such circumstances, they are facing an embarrassing situation, which undoubtedly needs to be resolved through publicity.

It is obviously not that easy to rebuild the audience's confidence.

So Chen Guozhi was very worried—is there still time for large-scale publicity in the remaining 20 days?

Regarding Chen Guozhi's question, Lu Chen smiled and said, "Director Chen, don't worry, we have already started to do the work of publicity, and I believe we will see the effect soon!"

In fact, strictly speaking, the publicity of the company has already started last year, but it has not invested a lot of money in advertising in the media.

The original official publicity period is most suitable in July and August, but it has been muddied by others, so it can only be delayed until now.

However, the Marketing and Propaganda Department of Chen Fei Media is not a decoration, the relevant preparations have already been completed, and they are waiting for the right time to explode and help re-name the martial arts film!

If it was another young man who said this to him, Chen Guozhi would only think that the other party was exaggerating, but for Lu Chen, the trust accumulated over half a year of cooperation made him choose to believe in Lu Chen.

"That's fine…"

After thinking about it, Chen Guozhi said to Lu Chen: "I also know a lot of people in the media. If there is a need, I can help you a little bit. Besides, aren't you going to participate in the Shanghai International Film Festival next month?" ?”

Shanghai International Film Festival?

Lu Chen was stunned for a moment, he really hadn't thought about sending him to the Shanghai International Film Festival.

The Shanghai International Film Festival is one of the three major film festivals in China, and it is the earliest. It was started in the early 1990s and is held once a year. It is also the first in China to be recognized by the International Film Producers Association. One of the international category A film festivals, and recognized by the International Film Producers Association.

Compared with the Capital International Film Festival, which is also one of the three major film festivals, the Shanghai International Film Festival pays more attention to expanding the commercial market and encouraging multiple artistic creations, thus attracting many filmmakers from home and abroad to participate.

Chen Guozhi said seriously: "Actually, I would prefer that you put your film's premiere at the Shanghai International Film Festival, but the time is not suitable."

The Shanghai International Film Festival is held in mid-October, just after the National Day file. If you choose to premiere at the Shanghai International Film Festival, it means you will miss the National Day file.

This is unacceptable to Lu Chen and Chen Fei Media.

Compared with the box office, it is not important to participate in the film festival or not. The purpose of participating in the film festival is to expand the influence of the film. In the final analysis, it is for the box office, not the other way around.

Lu Chen smiled wryly: "Yeah, the timing is too unfortunate..."

If the Shanghai International Film Festival is held half a month earlier, he will definitely try to send it there, because this is a good point of publicity.

However, it is said that the Shanghai International Film Festival plans to change the holding time,

Advance to June, that is, before the start of the summer file, so that many domestic films can premiere at the film festival.

Of course, the first one can't keep up with this wave, and the next one might be able to achieve it.

Chen Guozhi said: "It doesn't matter if we can't make it to the premiere, we can send it to the show!"

He further explained: "We don't need to participate in the awards, because that's not very interesting. The purpose of sending the exhibition is to promote it, targeting overseas sellers and markets!"

Lu Chen immediately understood.

In fact, Lu Chen didn't pay much attention to the few domestic film festivals at first. Whether it was the Capital International Film Festival or the Shanghai International Film Festival, the water in it was very deep, especially the awarding process was tricky and often produced some jaw-dropping According to the news, the word-of-mouth among the majority of movie audiences is not very good.

But it would be great if the awards are just given away to attract sellers from other countries.

Especially in Southeast Asian countries, there should be a certain market. Using the Shanghai International Film Festival to promote it will undoubtedly save a lot of effort.

After thinking it over, Lu Chen immediately nodded and said, "Then I'll ask the company to contact the organizer of the film festival. I wonder if it's still too late to sign up?"

Chen Guozhi smiled and said, "I've already reported it for you, you just need someone from your company to contact you."

Under normal circumstances, the applicant for the exhibition should be Chenfei Media. Personally, he is not qualified, but as a well-known domestic director, Chen Guozhi, it is very simple to say hello to the organizer in advance. It is nothing more than letting Chenfei Media Add the procedure here.

Lu Chen was very grateful: "Thank you Director Chen!"

"Thank you for..."

Chen Guozhi shook his head and said, "It's not a big deal, there's only so much I can help you with. I very much hope to create a new type of domestic film and go out of the country to the world."

He sighed and said: "The current domestic films have reached the point where they must change and innovate. I think martial arts films have such potential and capabilities!"

He didn't mention waiting for a few martial arts films that had already been released, because after seeing the sample films just now, the great director believed that those were just clumsy followers who didn't even imitate the essence of martial arts films.

It's not even a real martial arts movie.

Chen Guozhi is looking forward to the day when it will be officially released!

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