Perfect Superstar

On September 29, the premiere ceremony was held at the Poly Theater in Beijing.

That night, a number of domestic mainstream media and industry celebrities published film review articles on their websites and blogs, all of which were praises!

Meng Shaotang of Inspur blogger ID "Meng Teacher", his film review article was released at midnight.

This is the title of the blog post, in which the freelance writer with millions of fans wrote: "...Detached from the real history, the story background of the film is completely fictional. In this imaginary world, there are high-ranking There are great schools of sects, there are miraculous martial arts, thrilling swordsmanship, heroic and righteous men with generous and tragic songs, ambitious schemers, and beauties who overwhelm the country..."

"This film contains thrilling fights, weird and unpredictable plots, interesting love affairs, and rich philosophies. The one who left the most profound impact on people is undoubtedly the protagonist Linghu Chong. He is not moved by worldly thoughts, he is free and unrestrained by nature, he is passionate and heroic, and he is indomitable even though he has gone through hardships!"

"I never thought that the real martial arts movies are like this. I have seen a few so-called martial arts movies before. With all due respect, they are just a bunch of rote garbage!"

"I think the real martial arts should be like this, it belongs to our adult fairy tales..."

Meng Shaotang's film review blog post is about 2,000 words in length. Unlike his usual film reviews, this blog post is obviously in a hurry, so there is no meticulous modification in the writing and sentences, but it is full of passion between the lines. True feelings are precisely his unique style.

Anyone who is familiar with "Teacher Meng" knows that even though he has passed forty years, he has always been a very romantic person in his bones. His film reviews speak freely, write whatever he thinks, laugh and anger He scolds freely and never betrays his integrity.

And Meng Shaotang's praise for it can be said to have surpassed his previous highest evaluation of domestic films, so that a few fans left doubts in the comment area "Mr. Meng, did you take money?"

It is actually very normal to have such doubts. It is a common practice for domestic blockbusters to hold premieres. A large number of media and insiders are invited to join in the show, and then hello, everyone, and rave reviews.

As the so-called bridal sedan chair people carry people, everyone is not surprised. The publicity offensive some time ago was so vigorous that it is not surprising to spend money to buy good reviews on the eve of the release.

Someone ridiculed Meng Shaotang in a blog, saying that he finally sold the integrity he had accumulated for so long at a good price!

For such a vicious ridicule, Meng Shaotang did not turn into anger to defend himself. He just posted screenshots of the online order for three movie tickets on his blog, saying that after the official release, he would bring his family to the theater to support.

Some people were amazed, some questioned, some ridiculed, and inevitably some people took the opportunity to attack. But for the majority of Lu Chen's fans, these praises and comments undoubtedly gave them a shot in the arm. The atmosphere became more enthusiastic.

On the evening of the 30th, the online pre-sale of tickets ended, and the box office sales reached 49.7 million, which was only 300,000 short of breaking the 50 million mark!

On October 1, it was released simultaneously in more than 3,000 theaters in China, with a screening rate of 32.50%.

In China, the National Day film is ranked third after the summer film and Lunar New Year film, so it is impossible to stand out, and it also faces competition from many rivals.

Among the movies released in the same period, the biggest threat is undoubtedly the action blockbuster produced by the American superstar film industry. It was also released in China on October 1, and the screening rate was 43.77%, which was firmly crushed.

Giant Star Films is a well-known Hollywood film company with a long history and strong strength. It is also one of the first American film companies to enter the domestic market.

Every year, two or three blockbuster films are introduced into the country, earning a lot of box office.

With an investment of 170 million U.S. dollars, the starring lineup is strong, and its male and female protagonists have considerable appeal in China, and their publicity is not weak at all.

Therefore, it is logical that the film schedule exceeds 30%. In fact, the film schedule can exceed 30%, which is also the result of Chen Fei Media's countless efforts. Because the box office failure of several martial arts films in the summer vacation has left the theaters with lingering fears.

That is to say, Lu Chen, Chen Fei'er, and Liu Gangsheng's coffee ranks are high enough, plus the overwhelming publicity some time ago, otherwise it would not be surprising to give a 10% cut under normal circumstances.

And whether this rate can be maintained depends on the performance of the film. Once the audience's reputation is not good, the theater will quickly readjust, and there is no human favor to talk about.

In the face of box office benefits, theaters are very realistic. Whichever movie has more people watching, it will give more movies.

In addition to and, there is also a domestic comedy film, a domestic urban romance film and a Xiangjiang police and gangster film to share the remaining share.

Compared with and, these three films are not big in terms of cast, investment scale or publicity. If there are no surprises, the threat is not big.

The real contest depends on the draw!

"Are you not worried at all?"

In Beijing, Chenfei Media Headquarters, in the general manager's office, Lu Xi looked at Lu Chen who was playing with a tablet computer, and said angrily: "Many people are waiting to see your jokes!"

The box office battle has already begun, and Lu Xi, who sits at the headquarters and pays close attention to the release status, has been feeling uneasy all the time, but it turned out that Lu Chen was lucky, and actually played the game leisurely at this time.

Deploying a new peashooter and eliminating the last wave of zombies, Lu Chen put down the tablet in his hand and said with a smile: "There's nothing to worry about, we've done what we should and can do, now it's up to the audience to decide .”

"As for other people who want to see the joke, let them watch it and see who can have the last laugh."

Lu Xi was convinced: "Your heart is really big..."

Lu Chen smiled without saying a word.

Today, he has obtained countless things that he once dreamed of, even if he encounters failure, he does not need to have any fear.

Because he worked hard to do his best, no regrets!

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