Perfect Superstar

On October 11, the first song of "Swordsman" "Sword Out of Huashan" was released for 11 days, and the box office exceeded 1 billion!

Chenfei Media held a grand celebration party for this.

This domestic martial arts blockbuster was not favored by others, and under the strong competition of Hollywood blockbusters, the box office has been rising all the way, becoming one of the most successful domestic films this year, which shocked the industry by no surprise.

What makes people in the circle feel incredible is that the box office of "Swordsman" has not been mixed with water, there is no box office, and there is no such thing as stealing the box office. It stands upright and earns money.

Not only that, while the box office exceeded 1 billion, the sales of peripheral products of "Swordsman" exceeded 150 million, creating a new record for the sales of domestic movie peripherals and attracting reports from many domestic heavyweight media. receive.

And what makes people envious is that the first song sold so well, the second and third parts of "Swordsman" will definitely not be bad, because the audience base has been firmly established, as long as there is no drop in quality If the situation is not the case, it will also bring incomparably rich benefits to Chenfei Media.

In addition, Chenfei Media and Happy Entertainment jointly announced that the online game "Swordsman" will be officially tested on January 1, 2019. At that time, all book fans and movie fans will be able to choose their favorite school characters and enter the virtual arena. wandering.

Taking advantage of the popularity brought by the movie, Happy Interactive Entertainment launched the first promotional video of "Swordsman" on the Inspur blog, and the number of hits reached 20 million+ that day!

Compared with movies, the benefits that online games can bring are undoubtedly more substantial. Everyone realizes that a super big IP has been formed and is exerting terrifying energy!

With the popularity of "Swordsman", a large number of related articles and posts appeared on the Internet, newspapers and magazines, and some scholars even discussed it specifically, believing that the success of "Swordsman" will set off a wave of martial arts in China.

Many film companies and entertainment media companies in the industry have refocused their attention on it.

Because of the stark contrast between the previous failures of martial arts blockbusters such as "Junior Jianghu" and the current "Swordsman", many professionals began to dig deeper, intending to thoroughly crack the secret of the latter's success.

Among them, there is a point of view that most people agree with, that is, "Swordsman" has created a truly new genre of movies. The biggest feature of the movie is the various fighting scenes that are exquisite and dazzling.

Different from the simplicity and crudeness of Hollywood action blockbusters, and also different from the stacking of special effects in domestic fantasy films, the style of "Swordsman" can be described as unique, firmly attracting the hearts of countless audiences.

Most of the audience commented on "Swordsman" as wonderful and good-looking, and the good word-of-mouth brought by it drove the box office of "Swordsman" to new peaks.

And those colleagues who thought they had seen through the secret of the success of "Swordsman", unanimously launched a large-scale poaching operation against the action team owned by Chen Fei Media, that is, Lu Jiaban.

In modern society, there are few secrets that can be kept from everyone. A film crew can have hundreds of members, and the situation is complicated. The action routines involved in the filming of "Swordsman" are of course impossible to keep secrets.

So in the eyes of these colleagues, as long as a few members of the Lu family class are recruited, they can also shoot martial arts blockbusters like "Swordsman" and participate in sharing this newly grown cake.

For a while, even the crew in Ningshan Film and Television City were greatly affected.

More than a dozen members of the Lujiaban resigned, and even left without saying goodbye. Most of them were poached by other film companies at high prices, and some planned to set up their own businesses.

In this regard, Chen Fei Media did not go into a rage, or take any extreme measures, and did not make things difficult for those who wanted to leave. As long as they pay compensation according to the contract, they can recover their freedom.

And for those who remain,

What the company offered was a new contract with more lucrative treatment, several important core personnel such as Wan Yong, and additional rewards in terms of share dividends.

When the Lujiaban was first established, there were only a dozen people, and later it expanded to twenty or thirty people. This group of people became the core of the action team when filming "A Chinese Ghost Story".

By the time of filming "Swordsman", the number of members of Lu's class had increased to as many as fifty or sixty, and a large number of new blood had been added through the talent show, so it would not be hurt by the departure of more than a dozen people bone.

Most of the core members stayed, because their treatment was not bad, and they could be said to be brought up by Lu Chen, and they had a high sense of identity with Lu Chen, so even if the people from the headhunting company talked hype, Few are tempted.

Through the efforts of Chenfei Media, the poaching incident was quickly quelled.

Several film production companies have begun to form their own action teams when poaching is unfavorable. They copy and imitate Lu Jiaban's routines, select talents from local martial arts schools or sports schools for training, and plan to copy this model to the new in the film and television drama.

Even if it can't be as popular as Chenfei Media, it would be nice to have a share of the pie.

Therefore, in the foreseeable future, this "river and lake" battle will continue and become more and more intense.

For Lu Chen who brought up this upsurge, this is not a bad thing, there is competition to make progress, and Chen Fei Media's lonely seeking defeat in the "Jianghu" is meaningless

On October 15th, the Shanghai International Film Festival officially kicked off, and "Swordsman" entered it as a participating film, seeking the sale of international copyrights.

As of the 20th, the box office of "Swordsman" has exceeded 1.5 billion, and it has become one of the most watched domestic films at the Shanghai International Film Festival. It has sold copyrights to 37 countries in Southeast Asia, Europe and the United States, including the United States, Japan, and South Korea. , Australia, France, Germany and other important film market countries.

The total transaction volume reached 25 million U.S. dollars, making it a big winner at the Shanghai International Film Festival and earning back hundreds of millions of net profits for Chenfei Media.

Some people in the industry estimate that the martial arts IP of "Swordsman", including three movies, copyright adaptation, copyright sale, brand authorization, peripheral sales, etc., can at least bring more than 2 billion profits to Chenfei Media.

Only relying on the IP of "Swordsman", Chen Fei Media already has the foundation for domestic listing, and once the listing is successful, Lu Chen and Chen Fei'er's net worth will have a new breakthrough!

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