Perfect Superstar

The online game "Swordsman" is Kaixin Entertainment's flagship project in 2018. The entire company invested a lot of manpower and material resources in this martial arts online game, and also invited foreign aid. Finally, it went online on New Year's Day in 2019 as scheduled. ． update the fastest

On the 1st day of the national public beta, a total of 10 sets of servers were put into use. As a result, all 10 sets of servers were full in just half an hour, and there were still a large number of players waiting in line outside the line.

Although Happy Mutual Entertainment has made preparations, it never expected that it would be so popular. Immediately, 5 sets of servers were expanded, but the result was still unable to fully satisfy the enthusiasm of the players.

By the 7th, the number of servers in "Swordsman" had surged to 50 groups, and the number of daily active players exceeded one million. For a game company that has only been established for more than two years and is still new to large-scale online games, Happy Mutual Entertainment The success is simply dazzling!

The key is that this carefully crafted game has a very good reputation in the market. Since the public beta for a week, various review articles have flooded game forums and Fetion groups, and a game fan group has formed.

On January 10, Happy Interactive Entertainment officially launched game recharge point cards, which are divided into online and offline purchase channels. On that day, the sales of digital point cards exceeded 30 million, and more than 90% of players bought monthly cards.

By the 11th, this number had soared to 100 million. If one player buys a monthly card, then 2 million players have become paying users, and this is just the beginning!

Such dazzling results indicate that the success of the online game "Swordsman" is unstoppable. As long as the operator doesn't take the initiative to kill him, there will be no problem if it becomes popular for two or three years.

The success of the online game "Swordsman" also caused great repercussions in the two circles.

First of all, of course, is the circle of online games. As a newly emerging dark horse, Happy Interactive Entertainment has attracted a lot of attention because of the success of casual mobile games such as "Happy Farm" and "Angry Birds". "Swordsman" is an ip online game.

Because this market has already become a red sea, large game companies at home and abroad are scrambling extremely fiercely. From the computer terminal to the mobile terminal, it can be said that there is gunpowder everywhere.

Happy Interactive Entertainment is a new company, of course there is nothing wrong with playing small casual games, but the production and operation of large-scale online games is another matter. In the past, there were many ambitious new companies entering this market, but they were hit hard. end.

In the eyes of big companies, the qualifications of Happy Interactive Entertainment are still too low, and there is no foundation to speak of. Maybe they can make some money by relying on IP, but it is just a flash in the pan.

Besides, it's the subject matter.

At present, the mainstream online games on the market are mainly shooting games, real-time strategy games, and fantasy rpg games, which cover most of the player base. However, "Swordsman" is an unprecedented martial arts game, and Kaishan Monster is not so easy to do.

Also, Happy Interactive Entertainment did not invest enough in publicity. The media rarely saw advertisements for "Swordsman", that is, relying on the company's founder, Lu Chen, to gain popularity on the blog, which seemed quite low-key. .

With all these things, how can people believe that the success of "Swordsman" is inevitable?

Before the public beta of "Swordsman", there were many bad-mouthing voices in the game circle. Many people questioned the strength of Kaixin Huyu, suspecting that this is another piece of ip rubbish to make money.

However, the facts gave a powerful counterattack to these doubting voices. The online game "Swordsman" was a great success just after it was launched. It not only attracted a large number of players, but also converted a large proportion of players into paying users.

This is quite an achievement!

You must know that free games are currently popular in the market, and profit is achieved by selling game items such as gold coins, gems or skin cards. The point card charging model adopted by "Swordsman" is more like a retrogression.

Because online games used to sell point cards, and then free games became popular, especially in the current era of mobile games, the most successful games can earn more than one billion a month by selling props!

"Swordsman" didn't follow the path that has been proven to be very profitable, and it also wanted to make a lot of money, so it is inevitable that people can't understand it.

As for the other circle, that is the entertainment circle.

In the past, it is not without precedent that movies, TV dramas and novels have been adapted into games, especially popular online novels. It is very common to adapt movies and TV first and then release games. However, this kind of IP suitable for adapting games has basically not had much success after they are actually made into games. of.

The series of successes won by "Swordsman" is extremely dazzling.

Some people estimate that according to the current trend, the online game "Swordsman" can bring at least 5 billion operating income to Kaixin Huyu, and with the success of this game, Kaixin Huyu has already qualified for listing.

And Lu Chen owns 70% of the shares of Happy Interactive Entertainment!

This makes people jealous and jealous. The terrible thing is that the series of IP adaptation of "Swordsman" is just the beginning. Chen Fei Media also owns all the copyrights of "The Legend of the Condor Heroes". After "Proud Jianghu", there is a masterpiece of martial arts "Recalling the Past and Present". At present, the sales volume of the novel has surpassed that of the former, and the value of IP is immeasurable.

In addition, Chenfei Media also announced that it owns the copyrights of three other martial arts novels of "Recalling the Past and Present", namely "The Legend of Condor Heroes", "The Eight Parts of the Dragon" and "The Deer and Cauldron".

At this point, Lu Chen's martial arts big IP plan has been presented before everyone's eyes. He holds a large number of shares in Chenfei Media, Star Factory Media and Happy Interactive Entertainment respectively, and uses a series of martial arts IPs to build his own ambition of entertainment dynasty , it can be said that it is obvious!

Even if this entertainment dynasty is only in its infancy, Lu Chen has already stood at the top of the entire entertainment circle, above all the stars and entertainers.

He is young enough, has unparalleled talent, and his rise is irresistible!

Looking back on Lu Chen's star journey, it is only four years since his debut, how can it not make people feel overwhelmed?

In contrast, the huge hit of Lu Chen's third album "Lu Chen" seemed inconspicuous.

Because no matter how many albums Lu Chen sells, it can only prove that he is a successful singer, and his career is no longer limited to pop music, but has expanded to a wider world.

Now when people in the circle talk about Lu Chen, apart from envy and hatred, at most they can say that he doesn't get enough awards, and he doesn't have the title of King of Songs and Movie Kings. Said it was just icing on the cake.

Everyone also believes that this year's music and film awards, Lu Chen will have a bumper harvest, because no one can ignore his success and the miracles he has created! ——