Rebirth: From catering group to world’s richest man

Moreover, the current taste of Tianfu Coke is better than the two foreign Cokes.

Under such circumstances, it can be said to be very difficult to regain the market.

Eric from Coca-Cola was so anxious that they finally used diplomacy to swallow up several state-owned carbonated beverage factories in the Dragon Kingdom. They planned to use the channels and equipment of these beverage factories to lavish fish and meat on the Dragon Kingdom market. No matter what, they did not expect that halfway Come out with a Tianfu Coke.

Even worse than Coca-Cola is Pepsi, because Tianfu Cola is the brand that slipped away from them!

They originally wanted to take over Tianfu Coke and let the brand die slowly.

Who knew that someone would secretly steal the Tianfu Cola trademark and formula?

At first, they didn’t take it seriously, because in their eyes, Tianfu Coke’s trademark and formula were meant to be thrown away. However, they never expected that after Tianfu Coke was bought by Master Kong, it would explode with such powerful energy, and in turn Created so much trouble for them.

After Eric watched the promotional activities unfold, Coca-Cola’s sales did not improve significantly. Instead, they were losing money every day, which made him feel more and more uncomfortable.

He understood that there was only one way to defeat Tianfu Cola now.

That is to really fight this price war until one party falls.

Just like competing at a gambling table to see who has the strongest capital, the party that fails to hold on in the end will be eliminated.

Tianfu Coke sells Coke in a glass bottle for one yuan, while Coca-Cola costs 90 cents. A can of Tianfu Coke sells for 1.5 yuan, while Coca-Cola sells for 1.4 yuan. If you lower the price, I will lower the price than you do, dragging you into vicious price cuts.

Only in this way can the situation be reversed.

Eric felt that this was the only way.

The radical Eric immediately convened a high-level meeting and expressed his proposal at the meeting.

As a result, as soon as he said this, Coca-Cola’s senior executives in Longguo were shocked.

“Eric, I object, this is too impulsive and we are already losing money. I can’t play like this anymore”

“Eric, do you really think so? Do you know the consequences of this? We just opened up the situation in Dragon Kingdom and started a price war. Do you know the consequences? It is very likely that just like 1949, we will be forced to withdraw from the Dragon Kingdom market and have to wait another ten or twenty years!”

“Eric, you are crazy! Now is the critical time for us to gain a foothold. Our investment in the Dragon Country market this year has been high enough! You’re crazy for wanting to engage in a price war.”

“Eric, we need to ask the headquarters for instructions on this matter. We have a cost disadvantage in a price war with local companies in Longguo. And you know, at the beginning of the year, we were bashed in the newspapers. Public opinion (harmony) in the Dragon Kingdom is not friendly to us now”

“Eric, I think you should think about it again. Your decision is too willful. The headquarters will not agree to a price war at this time.”

Eric is a little confused, because almost all the senior management are opposed to a price war with Tianfu Coke.

Of course, there are people who agree. These people are without exception, like Eric, they are radicals.

However, Eric has However, he could not suppress this idea no matter what, so he decided to ask for instructions from the headquarters and listen to its opinions.

He immediately discussed the situation in Longguo and his idea of starting a price war with Tianfu Coke. Report.

After receiving his report, the headquarters immediately held a meeting.

The final decision was that it did not agree to engage in a price war with local companies in Longguo at this time, because Coca-Cola had many problems in Longguo this year and could not sell it in Longguo. There were many troubles at this juncture.

Eric was extremely disappointed when news of the headquarters’ decision came back, because the headquarters’ decision meant that they would never get back the lost market.

“Farke!” Eric slammed his fist on the table.

What if we can’t continue to compete with Tianfu Coke? If we continue to consume Tianfu Cola like this, Coca-Cola’s inherently high cost cannot afford it. But we can’t stop consuming it. If we don’t continue to consume it, Their market will continue to lose. They can only continue to maintain the same price as Tianfu Coke and continue to consume.

Of course, there is another way, which is to sue for peace with Coca-Cola. Pepsi-Cola.

After a comprehensive analysis, Pepsi-Cola also believes that it cannot rashly enter into a price war with Tianfu Cola.

Another reason why Pepsi-Cola believes that it cannot enter into a price war with Tianfu Cola is that through diplomatic means, they asked the government to check the information of Master Kong Food Company. In fact , they discovered a piece of news that shocked them.

Master Kong Food Company is just a subsidiary of Blue Whale Group, and this group company has more than just one Master Kong Food Factory.

HD Lao, Taibai Xianjiu, etc., a large number of companies with positive cash flow are all subsidiaries of Blue Whale Group.

Then the problem is that they have to fight with such a strange group company whose subsidiaries are all positive cash flow. What are their chances of winning the price war?

Pepsi-Cola had to think carefully, because after learning about the existence of Blue Whale Group, they discovered a fact that shocked them even more.

First, Pepsi-Cola is owned by PepsiCo. There are two other brands, one is KFC and the other is Lay’s potato chips. The problem is that KFC and Lay’s potato chips were completely defeated in the competition with Wallace and Copi potato chips owned by Blue Whale Group. No matter how hard it is, this company called Blue Whale Group seems to be suppressing PepsiCo in every possible way. Does

Pepsi-Cola dare to start a fight with Blue Whale Group? They can only be cautious because they are afraid that even Pepsi-Cola will lose.

, that means that all of PepsiCo’s projects entering Dragon Kingdom have encountered Waterloo, and they can only eat ashes in the Dragon Kingdom market and become complete losers.