Rebirth of the 92 Business Tycoon

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"Hello Mr. Hamilton, I’m Bao Zhuoyuan. I’m telling you a good news. After many communications with the author, he also tends to publish the Blue Ocean Strategy book through your agency. Please contact the author as soon as possible to discuss specific matters."

"Mr. Bao, thank you very much for your help, thank you very much for discussing with the company immediately, and I will contact Mr. Feng Yiping tomorrow at the latest." Hamilton held the phone in both hands and stood up as he spoke.

"I'm sorry my dear, I have to make some adjustments to the next arrangements tonight. I have to go to Anderson's house. Don't be angry, you know, this must be my chance to be promoted," Hamilton said happily, and Anderson is him The superior.

That night, not long after Hamilton arrived at Anderson's house, Anderson took him to Wilson, the vice president of the publishing house. The three people took the preface and three chapters compiled by Hamilton and negotiated urgently for more than an hour, and finally came up with a general plan. Come.

The magazine is finally on the right track step by step, and every day we receive more and more calls and letters to contact the authors of Blue Ocean Strategy. There are many internationally renowned large companies and top publishing houses. Everyone is a little annoying, and this Hamilton , Is one of the most persistent.

Bao Zhuoyuan considered repeatedly and persuaded Feng Yiping to stop serializing in magazines and to consider publishing directly. Moreover, as long as his reputation grows, there will be more opportunities to promote cutting-edge magazines and more effective. For example, in a number of presidents from all over the world. According to the current response at the seminar, as long as the book is published, such a situation will definitely occur. By the way, it will be more effective than sending out 10,000 copies.

Feng Yiping thinks that's okay. The book was published in early 2005 and is now being prepared for publication in the second half of this year. The time is easy and it will not cause unnecessary disputes.

As for choosing Harvard Business School Press, one of the reasons is the business books published by Harvard Business School. With a unique and rigorous editing process in the field of commercial book publishing, the agency treats books that are intended for publication as if it would invite experts to review anonymously for academic papers to be published. They will also invite peers and industry experts to review the manuscript. Therefore, as long as it agrees to publish, it represents the publisher's approval and endorsement of copyright.

Speaking of, Harvard Business School Press. It is also an inspirational counterattack story.

The publishing house of the direct line of Harvard University should be Harvard University Press, which was established in the 1920s. However, it neither publishes periodicals nor textbooks, but only academic books, so although the brand is good, the efficiency is very poor.

The Harvard Business School Press, founded in the 1990s, is affiliated with Harvard Business School and is the younger brother of the standard. However, it has developed rapidly. Publishing revenue has reached nearly 100 million U.S. dollars, and gross profit margins are usually above 50. The revenue of a publishing house alone accounts for more than one-third of Harvard Business School’s annual revenue.

The benefit is so good, naturally it makes sense. Because of its strict requirements on manuscripts, it generally publishes no more than 50 commercial books every year, but its sales and distribution are very powerful.

such as. It will recommend the publication to readers who have subscribed to the two authoritative publications of "Harvard Business Review" and "Harvard Newsletter", which are the target customers of Feng Yiping's "Frontier" magazine, the world's most influential and business-minded people. Books, besides. It also has a cooperative relationship with major book retailers, and it is a matter of worry and effort to hand it over for publication.

At nine o'clock the next morning, Feng Yiping, who happened to have no class in the morning, received a call from Hamilton at the company. At this time, it should be nine o'clock in the evening in Boston. In other words, as long as it is a profitable business, Americans are really dedicated. Taking Feng Yiping's work and rest into full consideration, he did not call Feng Yiping when he and the others were at work.

Feng Yiping was not surprised when he received Hamilton’s call. Bao Zhuoyuan told him earlier that he didn’t say anything in the transoceanic phone with a slightly distorted voice. He just confirmed Feng Yiping’s tendency. Hamilton said he would ride. The fastest flight arrived in Beijing to meet Feng Yiping.

Hamilton did not go directly to Beijing. Before meeting Feng Yiping, he had to visit Bao Zhuoyuan.

Bao Zhuoyuan was very happy to receive him, and he also hopes to have such an opportunity to make his publishing company appear in front of these top peers.

"Thank you very much, Mr. Bao, for the high-quality periodicals published by your agency. We look forward to the opportunity to cooperate with you in the near future. In addition, I would like to especially thank you for recommending our publisher in front of Mr. Feng Yiping. "In Bao Zhuoyuan's office, Hamilton took his two colleagues, a man and a woman, to express gratitude to him in person.

"Haha, you are welcome. The serialized chapters helped our publishing house get through the fragile initial period. Now, I also hope that Mr. Feng can publish his monographs alone, and Harvard Business School Press is undoubtedly the best. Choice." Bao Zhuoyuan said with a smile.

"Considering the possible adverse effects on the publication of your publication due to the no longer serialization, our company has decided to recommend your publication to our subscribers for free in the next two issues of "Harvard Business Review." Everyone will do.

Bao Zhuoyuan did not discuss this recommended method with them, "Of course we welcome it, but I have to declare one thing first, the author Mr. Feng, who is also the chairman of our publishing house,"

"Oh?" Hamilton was stunned. They thought that the author would be a close friend of the editor-in-chief of "Frontier". They didn't expect this kind of relationship, but he immediately realized that he had not finalized the agreement with the author yet. , This one is better to sell, "No problem, we will also recommend it, and thank Mr. Bao and Mr. Feng for their trust in our publishing house,"

He looked at the busy office area outside, "I am more and more interested in Mr. Feng now."

Bao Zhuoyuan smiled and said, "Don't worry, Mr. Feng will definitely surprise you when you meet."

Sure enough, the next day, Jin Ling greeted the three staff members of his alma mater and Bao Zhuoyuan, who was accompanying him, downstairs. When he arrived in the meeting room, the three foreigners saw a young boy who looked like an intern, sitting in the main Next to him was a middle-aged man in his forties, wearing gold-rimmed glasses and a briefcase beside him, who was very scholarly, and immediately regarded the company’s lawyer Ye as the author Feng Yiping. As for that young man, It should be a junior brought by Mr. Feng.

Before Jin Ling could introduce him, Hamilton stretched out his hand to Lawyer Ye, "Hello Mr. Feng, I am glad to meet you"

Attorney Ye doesn’t know much English, but he can understand these two sentences. He understands that this is an oolong, holding his hand with a smile, and saying in Mandarin, "Hello, my surname is Ye, I am Mr. Feng’s lawyer."

Feng Yiping stood up and smiled and stretched out his hand, "Hello Mr. Hamilton, this is Feng Yiping. Two days ago, we spoke on the phone."

Hamilton has no time to feel embarrassed now. He held Feng Yiping's hand in a daze, but his eyes turned to Jin Ling.

Jin Ling smiled and nodded, "Yes, he is Feng Yiping,"

Hamilton sat down and drank a large glass of water~www.wuxiaspot.com~ Sorry Mr. Feng, please forgive me for the abruptness, I'm sorry, I still want to confirm, you are now. Still a student? "He asked not sure.

"Yes, I'm in the freshman year of university," Feng Yiping was a little satisfied with the surprised expression of the three foreigners.

"Although it is very impolite to ask, I still ask to verify that this "Blue Ocean Strategy" is really your personal work?"

"It doesn't matter, I understand your doubts, but there is no doubt that she is my work," Feng Yiping replied with a smile.

"This is really a very surprising thing. I'm sorry. I am not questioning your professional ability. I mean, you are too young." Hamilton is still a bit incoherent. From the perspective of his mouth, his two A colleague didn’t get any better, so he was saying, "oh, my"

"It's not surprising, isn't it? Didn't an undergraduate from your school founded Microsoft at the age of 20?" Feng Yiping put himself and that Mr. Bill together unmodestly . To be continued.

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