Rebirth of the Great Entertainment Empire

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This year's Lunar New Year, the films that DreamWorks plans to release are "Tang Bohu Spots the Autumn Fragrance" directed by Xu Cun and "The True Colors of Heroes 2" directed by Wu Yusen--"The True Colors of Heroes 2" without Shi Tian's hard work is not like In the previous life, "The True Colors of Heroes 2" produced a younger brother of Xiao Ma, no matter what kind, but filmed a forward version of "The True Colors of Heroes", which tells the story of Song Zihao leading Xiao Ma to conquer the world. Wu Yusen, who has been trapped by the name of "box office poison" for more than three years, put all his creative enthusiasm on "The True Colors of Heroes 2", and also has Xu Cun's unreserved support. Therefore, "The True Colors of Heroes 2" in this life is still very interesting!

As in previous years, DreamWorks is fully prepared to compete with other major film companies - the distribution team of DreamWorks began to promote "Tang Bohu Spots Autumn Fragrance" and "The True Colors of Heroes 2" in early February!

but--

To the surprise of the distribution team of DreamWorks, this year's other major film companies, except for Debao, which is getting more and more courageous, have not done much publicity.

Golden Harvest's main movie in this year's Lunar New Year is "Happy Three Cannons", co-produced by Golden Harvest Film Co., Ltd. and Dayong Film Company.

The boss of Darong Film Company is Deng Guangrong. He, Qin Han, and Qin Xianglin are collectively known as "Taiwan's three major literary niches" and are also known as "student princes". In 1977, Deng Guangrong founded the Darong Film Company, and later founded the Yingzhijie Film Company.

There are two most famous places in Deng Guangrong's life - the first one is that he was fooled by Wang Jiawei and invested 40 million Hong Kong dollars in the filming of "Days of Being Wild". . Second, he is suspected to be one of the culprits that caused Lan Jieying's madness.

Deng Guangrong is known as the big brother in the Xiangjiang film industry, and even the shareholders of Golden Harvest are selling his face. In addition, Golden Harvest, which is committed to developing into Hollywood, has no movies that can be sold during the Lunar New Year this year, so Deng Guangrong's "Happy Three" "Sound Gun" stepped onto the big stage of the Lunar New Year file.

but--

Although Deng Guangrong, who has a weak foundation, was lucky enough to step on the big stage of the New Year's Eve, how could he compete with Xu Cun and Pan Disheng for publicity?

Therefore, this year's New Year's Eve Golden Harvest looks very decadent!

New Art City's main movie in this year's Lunar New Year stall is "Gong Xi Fa Cai" starring Shi Tian's director Alan Tam.

1984 can be said to be the peak year of New Art City—for more than a year, New Art City has successively launched "The Best Partner Queen's Secret Order", "Merry Christmas", "Family Portrait", and "Aura". , "A Gentleman Is Good" and many other well-received and well-received films, even after DreamWorks withdrew from the Taiwan film market, it occupied half of the Taiwan film market.

Unexpectedly, 1984 was also destined to become a watershed in New Art City.

The most obvious place is its personnel changes:

Zeng Zhiwei, who likes to run around, left New Art City the first time, and switched to Golden Harvest to cooperate with Sammo Hung.

With the cooperation of Teddy Robin and PolyGram, Xinyicheng established a "Xinyibao" record company for its major shareholders, and Teddy Robin put the focus of work on the "Xinyibao" record company , I lost my interest in making movies.

The biggest problem still comes from the three shareholders, Mecca, Shi Tian, ​​and Huang Baiming. When New Art City was established, Lei Juekun and Mecca accounted for 72% of the shares (Golden Princess Entertainment Co., Ltd. 5%. Eleven, Mecca 49 percent) Shi Tim 19 percent, Huang Baiming 9 percent. At first, it was okay if they didn’t make much money, but now Xinyi City is making a lot of money, and the gap between Mecca, Shi Tian, ​​and Huang Baiming is becoming more and more obvious. In the past two years, Mecca has been buying houses, cars, and stocks. Although Shi Tian's life is not as good as Mecca, he is also a fan of luxury and money and has shown his skills in the real estate market. Facing two partners who are not as enthusiastic about movies as before and earn much more than himself, how could Huang Baiming have no idea?

In 1984, New Arts City spent tens of millions of dollars just for film promotion. At the same time, New Art City also established the "Friends of New Art City" fan club, with the highest number of members reaching 20,000; and a program "Friends of New Art City" was held on Commercial One, introducing the movies of New Art City for a long time and invite club members to preview the new film before it is released, and then conduct surveys with them to collect their feedback. From all of these, we can see the flexible and diverse marketing ideas of New Art City.

But the disintegration of the three soul characters and the greatly reduced enthusiasm of the two soul characters for the film, so that New Art City has no intention of vigorously promoting this year's Lunar New Year. Even the "New Art City Friends" "The fan club and the "Friends of New Art City" program are both unmanned.

Yindu's main movie in this year's Lunar New Year file is "Kapok Cassock" starring Rong Guang-as in previous years, even in the Lunar New Year file, Yindu has not yet vigorously promoted it.

Debao's main movie for this year's Lunar New Year is "Three Treasures of Wisdom and Bravery" starring Xu Guanwen, Cen Jianxun and Wu Yaohan.

Although he was defeated by Xu Cun twice in a row, Pan Disheng and Cen Jianxun had no intention of avoiding the war. At present, Pan Dickson, who is actually not well-off, slapped the fat man with a swollen face and spent 14 million Hong Kong dollars to ask the king of comedy, Xu Guanwen, to help him film three films. Movie, "Three Treasures of Wisdom and Bravery" is the first movie that Xu Guanwen made for Debao.

In terms of publicity, Debao still did not lose to DreamWorks - Debao took the lead in DreamWorks by taking over the golden advertising pages of "Ming Pao", "Sing Tao Daily", "Oriental Daily" and other newspapers to promote the king of comedy Xu Guanwen to join "Three Treasures of Wisdom and Bravery" ", and contracted TVB's prime-time screening of "Three Treasures of Wisdom and Bravery", and held a large-scale premiere of "Three Treasures of Wisdom and Bravery".

DreamWorks, which was preempted by Debao, could only be forced to contract newspapers with smaller circulation such as "Sheng Bao", "Ta Kung Pao", "Wen Wei Po", "Business Daily" and "Tian Tian Express" to cooperate with Phoenix TV to promote "Tang Bohu". Some Autumn Fragrance" and "The True Colors of a Hero 2".

In addition, since Shuangnan Cinemas will release "Kapok Cassock", "Tang Bohu Spots Autumn Fragrance" and "The True Colors of Heroes 2" can only be screened in DreamWorks Cinemas, Anle Cinemas, and Liberty Cinemas.

In other words, the release conditions of "Tang Bohu Spots Autumn Fragrance" and "The True Colors of Heroes 2" are not as good as "Zhu Xian" and "Ghostbusters" and even worse than "Mr. Phantom" and "Terminator". As long as "Three Treasures of Wisdom and Bravery" is strong, it may break through the ban of DreamWorks.

What Xu Cun looks forward to the most is that Zhou Xingchi, the king of comedy who never had a chance to face off in his previous life, and Xu Guanwen, the king of comedy, can finally have a showdown!

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