Rebirth of the Great Entertainment Empire

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Hengdian, a small town with only ten communities (ninety-four districts), eighteen administrative villages, and a registered population of less than 100,000, unexpectedly has a big movie theater, DreamWorks Cinemas, and not only a big movie theater , Hengdian actually has a five-star hotel DreamWorks Hotel!

At first, these two investments by DreamWorks undoubtedly puzzled many people—they really couldn’t figure it out, why did DreamWorks make such a large investment in this remote town?

It wasn't until Xu Cun invested a huge amount of money to establish the world's largest film and television base in Hengdian that people knew the reason.

but--

Although Xu Cun has established the world's largest film and television base in Hengdian, even so, the attendance rate of DreamWorks (Hengdian) cinemas has never exceeded 40%.

In addition, the premiere of "Crazy Stone" is at midnight, which is twelve o'clock in the middle of the night.

Therefore, although Xu Cun has confidence in his appeal, he is also mentally prepared for the lack of success.

But Xu Cun, including Zhang Ziyi and Jiang Maojiao, unexpectedly, the movie theater of DreamWorks (Hengdian) was full—Xu Cun still underestimated his appeal to make a purely domestic film!

Xu Cun really didn't expect this situation in advance, so that Xu Cun didn't ask anyone to buy tickets in advance.

but--

This didn't stop Xu Cun from taking Zhang Ziyi and Jiang Mao to the movies.

You know, money can turn ghosts around - soon, Li Yuejin bought dozens of movie tickets from other audiences at a super high price of 500 yuan each.

At the current stage, the ticket price of DreamWorks Cinemas in the Mainland is uniformly set at 15 yuan a piece.

It's not that the current movie ticket prices in the mainland have really risen to such a high level-at present, the movie ticket prices in the mainland have not yet been unified. In first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, the environment and equipment of cinemas are similar to those of Dreamworks Cinemas, and the ticket price is 15 yuan a piece. For movie theaters in second- and third-tier cities whose environment and equipment are similar to DreamWorks Cinemas, or movie theaters in first-tier cities with a slightly worse environment and equipment, the ticket prices range from five to ten yuan. As for those township movie theaters, the ticket price ranges from two to five yuan.

By the way, due to Xu Cun's early start, DreamWorks Cinemas currently has nearly a thousand cinemas with more than 9,000 screens. It is undoubtedly the largest theater chain in the mainland, larger than all other theater chains combined. , and the expansion of DreamWorks theaters has not stopped there.

The reason why the price of movie tickets in the mainland has risen so fast is not only the promotion of Xu Cun and other Hong Kong filmmakers, but also because the mainland, which wants to be in line with international standards, has begun to release Hollywood blockbusters into the mainland, which is the famous ten films of the previous life. Imported film - The Hollywood movie "The Fugitive", which is currently being screened in the mainland, is the first imported film.

Hmm... It is not accurate to say that "The End of the World" is the first imported film in the mainland - before that, the mainland has actually imported many movies, such as China Film in the mid-1980s for 50,000 yuan from Warner Bros. The theatrical screening rights of "Superman" bought at the price of US dollars (this is the first buyout movie in the mainland), they can also be counted as movies imported from the mainland.

To be more precise, "The Fugitive" should be the first part of the mainland to import films.

Account-sharing films are introduced by China Film Group, released by China Film Group or Huaxia Film Company or both, and are imported from abroad by signing an agreement to allow foreign suppliers to obtain a prescribed share of the total revenue of Chinese cinemas from the film, refer to It is an internationally accepted accounting standard: 35% for the producer, 17% for the distributor, and 48% for the exhibitor.

And by the way, usually, only Hollywood blockbusters can be introduced as split films.

There is a big difference between split movies and buyout movies, especially split movies and movies bought by state-owned enterprises. Too much attention. And the producer has already sold the copyright of the film in the Mainland at one time, so what will happen to the box office? Therefore, the box office of movies bought out by state-owned enterprises is usually not very good. To take a step back, even if the box office of the movie sells well, the book is still poor. As for why, anyone with a little experience can understand the reason. Account-sharing movies are different, it involves the interests of many parties, and naturally someone is behind the push to sell as much box office as possible.

Therefore, as soon as the introduction of the account-sharing film entered the mainland film market, driven by the stakeholders behind it, the ticket price of the mainland movie ticket skyrocketed, and the ticket price of the DreamWorks cinema naturally followed.

actually--

Movie ticket prices will not go up.

In 1989, the total box office receipts of mainland films was 2.7 billion yuan, and the number of moviegoers was 29.3 billion.

In 1990, the total box office receipts of mainland movies was 2.5 billion yuan.

In 1991, the total box office in the mainland was 2.36 billion yuan—only the movie "*****" earned 270 million in box office revenue. With only two yuan, it is not an exaggeration to say that "*****" has set off a movie-watching frenzy.

In 1992, the mainland's total box office revenue was 3.2 billion yuan.

In 1993, the total box office in the Mainland dropped to 2.8 billion yuan.

Although Xu Cun has curbed the breeding of pirated DVD players, due to the rapid popularization of TVs, the rampant development of video halls, the emergence of DVD players, etc., the mainland film market has begun to deteriorate rapidly, and the number of moviegoers is higher than before. It has been greatly reduced in a few years.

Under such circumstances, if we want to ensure that the mainland film market does not slump as rapidly this year as it did in the previous generation, we must increase the price of movie tickets.

In any case, a new movie era has officially opened in the mainland this year, and the calm movie market in the mainland will stage countless dramas of fighting between dragons and tigers...

Of course, this is a step-by-step process.

At the current stage, Hollywood movies in the Mainland are unlikely to compete with Chinese-language movies.

Take "The End of the World" as an example:

Not to mention Xu Cun's fame, but the release conditions of "Crazy Stone" and "The Fugitive" are extremely unequal - "Crazy Stone" was screened in nearly 1,000 cinemas on the DreamWorks Cinema Line with more than 9,000 screens , "The End of the World" can only be screened in cinemas with average environments in six cities including Shanghai, Tianjin, Beijing, Zhengzhou, Chongqing, and Guangzhou. How does the two compare?

Not to mention comparing it with Xu Cun's "Crazy Stone", the release conditions of "The Fugitive" are not comparable to those of Cheng Long's "Drunken Master 2" and Zhou Runfa's "Citigroup Shaolin", which were released at the same time-this For one thing, Hong Kong films entered the mainland film market two or three years earlier than Hollywood films, and have established a release channel with a relatively large advantage. How can it be comparable to Hollywood films that just came to the mainland to open up wasteland?

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