Rebirth of the World’s Richest Man

When testing Geely's pride, Geely didn't even have a decent testing venue. Jiang Xiaobai could only drive out for the test. As a result, the car didn't come back halfway, which made the whole group very embarrassed.

But Huahai Automobile Factory is different. It has its own testing site inside the factory. Although it is not too big, it is definitely no problem to run around for two laps.

Of course, this Jiang Xiaobai test is just a formality to experience the condition of the car.

Jiang Xiaobai stopped after driving for two laps. How should I put it, the overall condition of this car is still good, but compared with later generations of cars, there are still many shortcomings.

And it is not only worse than the cars of later generations, it is also much worse than my current car. Of course, my Huahai No. 1 car is customized, and in every aspect it cannot be compared with this kind of car that is ready to be launched and is intended for the public.

But relatively speaking, at least it is much stronger than Xia Li and the like.

"Okay, the car is fine, but you have to keep working hard, and you have to have one..." Jiang Xiaobai said as he, Mao Zhenhua and Tianyuan got into the car and prepared to go to the office building.

This automobile industry park is only one word big. It may not take more than half an hour to walk to the office building, so you can only take a car.

"Director Jiang." Zhang Tingting came over and whispered in Jiang Xiaobai's ear: "Director Jiang, that Wang Zhidong called and said that he has arrived at the company."

"Then let him wait for a while. I'll go back later." Jiang Xiaobai thought for a while and said. He still had something to explain to Mao Zhenhua and Tian Yuan. He couldn't leave immediately just because Wang Zhidong came over.

Things related to the launch of Huahai Automobile's second-generation car are actually much more important than Xinlang.

The first-generation car is to test the market response. The second-generation car is about to officially take the stage, and it is already 2001. If the brand cannot be established earlier, the competition in the automobile market will become fierce in the future. It will be difficult to handle.

Zhang Tingting nodded when she heard this and called Wang Zhidong back. Jiang Xiaobai had already got in the car and continued talking to Mao Zhenhua and Tian Yuan.

"This second-generation car has been greatly improved compared to the previous H1, not only in terms of the engine, but also in the interior of the vehicle, including sealing and noise reduction. You can see Come out, you have worked hard.

The streamlined lines and your exterior design are also pretty good, but there’s one thing I don’t know you’ve noticed? "

"Director Jiang, please tell me." Tian Yuan nodded. He originally thought that Jiang Xiaobai would be quite satisfied with the second-generation car that he had carefully developed this time, but he didn't expect that Jiang Xiaobai would be a little bit more eager to restrain himself.

If a problem is discovered, then where is the problem? There is an important problem.

"Look, our cars are much better than the Jinmen Xiali, not to mention the Geely. They are also comparable to the Santana in terms of performance, but relatively speaking, they are better than the Audi or something like that. The brand The degree is much different.

In other words, our cars are cheaper than the cars at the upper level, and our cars have better performance but are more expensive than the cars at the next level.

This creates a problem, that is, we don’t stand out in anything. Jiang Xiaobai said, Tian Yuan and Mao Zhenhua were thoughtful.

"Think about it, in a class, the teacher can remember the students who love to learn, the two or three students who are the most naughty and mischievous, and the teachers who are good at singing and dancing can also remember the ones who are good at running. It is extremely fast and even teachers with excellent physical fitness can remember it.

But students whose grades are in the middle, who don’t make trouble and can’t learn, whose physical fitness is average, but who can’t sing and dance, will be lost to everyone, not to mention after graduation, even before graduation, the teacher You might have forgotten it, right? "

Mao Zhenhua and Tian Yuan nodded. They roughly understood what Jiang Xiaobai wanted to say.

"Our cars are in such a situation now. When it comes to the cheapest cars in the market, the first thing everyone considers is Geely and Xiali. When it comes to the most recognizable brands, driving a BMW or a Mercedes-Benz.

If you look at the advertisements put out by BMW and Mercedes-Benz, they are both well-known brands with high brand recognition. They have also made a distinction. If you drive a BMW, that is because the BMW is easy to operate, and if you drive a Mercedes-Benz, it is Because the Mercedes-Benz is comfortable to sit in, of course, whether it is like this or not, its specialness is more obvious. "

Jiang Xiaobai said here, there is nothing that Mao Zhenhua and Tianyuan don't understand.

"Dr. Jiang, are you saying that we also need a product with distinctive features so that when consumers mention this, the first thing they think of is our brand, such as price concessions, control, comfort, etc.? "

Mao Zhenhua asked.

Jiang Xiaobai nodded, but then said: "This is not enough. It is not that when you think of this feature, you can think of our Huahai Automobile, but when you mention our Huahai Automobile, you should subconsciously let customers have such thoughts."

Tian Yuan and Mao Zhenhua nodded and began to think deeply.

“I don’t require your second-generation cars to have such features, but after the second-generation cars are mass-produced, the next-generation cars, that is, the third-generation cars must have such distinctive features, such as safety. , such as acceleration to 100 meters, special collision resistance, fuel economy, controllability, needless to say, any one feature will do.

But this feature needs to be accepted by everyone and recognized by everyone. People can think of this feature when they mention our brand. "

After arriving at the office building, Jiang Xiaobai went to Mao Zhenhua's office and continued chatting with the two people about the characteristics of the brand.

"Needless to say how outstanding this feature is, to what extent it is really achieved, but it is better than all other cars. For example, our cars are priced in the mid- to low-end sedan industry with a price of 100,000 yuan. This outstanding feature is Compared with mid-to-high-end cars, for example, cars in the price range of 300,000 to 500,000.

In this regard, we need to strengthen our advantages, and then make a comparison to publicize and let consumers know.

For example, a mid-to-high-end car with a price range of 300,000 yuan should have better performance in this outstanding aspect than a million-dollar luxury car..."

"We should also put more thought into publicity, learn more about other car dealers' advertising shooting techniques, and how to stand out..."