Restart the Flying Age

Chapter 63: The key factor of sluggish market demand

   Listening to Rena Fujiwara talking about the sub-brand cooperation, Wu Tao immediately shook his head and refused.

   Since TOSHIBA cannot appear on the nameplate, what is the use of this sub-brand? What is the difference between this and a domestic brand?

   But these two incidents also made him deeply realize that all multinational companies cherish their own brands.

   He wanted to pay a brand usage fee to list the cooperative way, but it didn’t work at all.

   If this is the case, then completely abandon this cooperation model, because he does not have more time to find a third brand.

   Make up his mind, Wu Tao calmly said: "Thank you Miss Fujiwara for your efforts to cooperate between the two sides. We are very sorry that you do not allow this kind of cooperation. But there is a saying in China, I want to give it to Fujiwara."

   From Ms. Fujiwara to Fujiwara's chief executive, Rena Fujiwara can naturally hear the alienation in Wu Tao's words.

   "Wu Sang, please speak."

   "Today you are ignorant of me, and tomorrow I will let you climb high!"

"……goodbye!"

   Looking at the back of the three of them leaving the table, Rena Fujiwara raised her legs and smiled with interest.

   "What a funny boy!"

Section Chief Kawabata nodded respectfully and said: "Master, is this young man too arrogant? Even if their model succeeds by luck, tomorrow we can still harvest the fruits of victory through mergers and acquisitions and joint ventures. As long as the benefits are sufficient. Great, I believe that no one’s heart can’t be moved."

   Fujiwara Rena said lightly, "For him, maybe not necessarily."

"...Actually, Kawabata-san, what I am interested in is not this cooperation itself, but him. I have never seen a teenager like him, who can have the right to speak at a young age. In the process of negotiating with us, I always dealt with calmly, neither humble nor overbearing. This reminded me of a word."

   "...Youth prosper, then China prosper!"

  Wu Tao, who returned to the hotel room, naturally did not know that Rena Fujiwara would have such a high evaluation of herself.

  The issue of brand recognition has fallen into a dead end, and he has to reconsider how much the factor of brand recognition is in the water and drinking market sales.

   All of this can only be known after the results of the questionnaire are counted three days later.

   The next day, Wu Tao asked Gu Fei to register the company and ran to the water station by the way. It saves him from dangling in front of him, which is annoying.

   Gu Fei was frustrated, obviously a little reluctant: "Everything is like this, is it necessary for us to continue this project?"

   "There is no turning back in the bow! Brother Fei, if you retreat at this time, I will find someone to cooperate."

   complained and complained, but Gu Fei still didn't dare to violate Wu Tao's words easily.

   "What's the name then? How much is the registered capital?"

   "It's called Yuankang, with a registered capital of one million, I'm fifty-five, and you're forty-five." Holding the company is a must this time.

   Unexpectedly, Gu Fei still hesitated: "Will no one recognize this name? Would you like a foreign name?"

   Wu Tao thought that three years later, domestically produced Midea, Qinyuan, and Angel gradually opened the domestic drinking fountains and bottled water markets. Although it was infiltrated by foreign capital in the later period, it was also favored by foreign capital because of its achievements.

   So the confidence increased, "It doesn't matter if no one recognizes it, we will be firmly recognized by customers!"

   "Can this work?" Gu Fei looked suspicious. This is not to blame for him. Nowadays, foreign brands are popular in China, and domestic brands can't turn around at all. They are almost synonymous with cheap and inferior quality.

   "If you are worried, reduce your shares?"

   Gu Fei shook his head hastily.

   That night, when Wu Tao was perfecting the sales plan for drinking fountains and bottled water, the phone rang.

   When I answered it, it turned out to be a call from the front desk, saying that a lady surnamed Qin was looking for him.

  Surname Qin? Qin Xiaoxiao? What is she doing at this late hour?

   Besides, there are still two days before the time to submit the questionnaire and summarize the results. Could it be that she has completed it ahead of schedule.

   greeted the front desk and let them go. Not long after, Wu Tao greeted the dusty Qin Xiaoxiao.

   Different from the sunshine that I first saw a few days ago, Qin Xiaoxiao's face is a little scary when I saw it today.

   Looking at the questionnaire and report that the other party handed over, Wu Tao understood everything.

   "Really finished in three days? Qin, you can do it!" Wu Tao took the questionnaire and report, and turned around to let him in.

   Qin Xiaoxiao breathed a sigh of relief, "It just happened that I was very interested in your investigation, so I mobilized a few classmates to investigate together. Then I drove out the investigation report late at night."

   Wu Tao nodded and said: "I can see that your face is so bad, and you still wear slippers on your feet..."

   This is a beautiful woman who does not care about her own image for work.

   I have to say that this commitment made Wu Tao look at her differently.

   When I opened the investigation report, it turned out to be a computer-printed one. There are more than twenty pages in a thick stack.

   It seems that the other party is really attentive.

   Looking patiently, Wu Tao suddenly shines. The brand problem that has plagued him for many days has suddenly become clear~www.novelmt.com~ The analysis of the crux of the sluggish demand in the water and drink market can't help but open it up.

   Among the reasons why customers cannot accept drinking fountains and bottled water, brand recognition only accounts for 10%!

  The biggest influencing factor is the after-sales service of water dispensers, accounting for 38%.

  Secondly, the secondary pollution of drinking fountains, accounting for 29%.

   The third factor is price, accounting for 14%, even exceeding brand recognition.

   9% of other reasons.

   In this way, Wu Tao understood everything.

   At present, the sales of drinking fountains and bottled water on the market still adopt the mode of fighting each other.

   After the water dispenser manufacturers have sold out their products, they often do not pay attention to the after-sales service and the maintenance of customer relations.

   Of course, this phenomenon is not just the shortcomings of the water and drinking industry, but the current shortcomings of most domestic industries. It will not improve until after 2000.

  The water dispenser manufacturers do not follow up after-sales service, which will inevitably cause hidden dangers to the drinking water safety of customers. And bottled water sellers don't take this kind of trouble. Under mutual prevarication, the result was a lose-lose situation.

   As for secondary pollution, it is actually the same problem as after-sales service. As long as after-sales service is done well, secondary pollution can naturally be avoided.

   This means that water dispenser manufacturers and bottled water plants must work closely together to achieve a win-win situation.

   The pursuit and recognition of foreign brands by customers is, in the final analysis, recognition of their after-sales service and product quality.

   As long as the continuous good after-sales service is guaranteed, it is enough to dilute the influence of foreign brands. So as to gain a firm foothold in the market and expand rapidly!

   In fact, the explosive development of the drinking water market after 1998 is the result of the cooperation between drinking fountains and bottled water manufacturers.

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