Restart the Gaming Era

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Liu Yuxin was humming a ditty in the office, he was in a good mood today.

Yesterday he watched for a long time the data of the two games "Learning Early Knowing" and "Xuehai Wuya". Of course, he couldn't see the internal data, he just looked at the downloads, comments and other data in the game market , but you can also feel the coolness of these two games.

Needless to say, "Learning to Know" is very cool; "Xuehai Wuya" is better, but it is obviously incomparable with some regular games.

Take "Mecha Era" as an example, no matter how sloppy this project is, it is still fun to play, it can be upgraded, you can draw beautiful mechas, and you can fight against other players. This is the advantage of regular games, as long as you follow the steps, there will always be players who will buy it.

And what about "The Boundless Learning Sea"? It's just a question! Are there beautiful original paintings in it? Is there a monster upgrade? Is there a game story? None!

Just such a game is naturally alienated to players.

What's more, "The Boundless Learning Sea" has such a large amount of publicity funds! With so much money, and pushing it like this, it is enough to show that this project is not worth saving!

"Hmph, it's a waste of money to give to Xie. If you give it to me, you will definitely earn a lot back. Mr. Lu, Mr. Lu, hurry up and look at the data of Mr. Xie's project. They have squandered all the publicity funds!"

Of course, Liu Yuxin just complained silently in his heart, but he didn't dare to let Mr. Lu know these words.

There are quite a few people like Liu Yuxin who are waiting to see the joke. After all, who is not greedy for the promotional resources that Lao Xie took away? It would be fine if it was taken away from a regular project, but the key point is that what Lao Xie made is an educational game. In the eyes of most people, it is a waste of money!

Liu Yuxin opened the chat software Linking on the bracelet, wanting to complain to his friends.

I habitually swipe my circle of friends, and there is still a lot of new information.

"I have already reached the golden rank of wisdom in "The Boundless Learning Sea", if you don't accept it, come and challenge me! ——From "The Boundless Learning Sea""

Liu Yuxin was taken aback for a moment, then carefully looked at the person who posted on Moments, and smiled.

"This is Lao Xie's advertisement for his own project. No, you are a project manager, and you only reached the smart gold rank in your game. You don't think it's embarrassing, and you still have the face to post it on Moments."

Obviously, this is a piece of information shared directly from the game to Moments. Of course, this content is also set in the game and belongs to regular sharing.

Scroll down again.

"I have won three consecutive victories in "The Boundless Learning Sea", who else can beat me with knowledge!!——From "The Boundless Learning Sea""

"Huh? Why another one."

Liu Yuxin is very speechless, Lao Xie is not kind, it is not enough to send a message, why is it still swiping the screen?

But if you look closely, it's not right. It's not from Lao Xie at all, but from a colleague from another company who Liu Yuxin is not familiar with!

"What's the situation? How did he know about "The Boundless Learning Sea"?"

Liu Yuxin was very puzzled. It stands to reason that it would be understandable for Lao Xie or the people around Lao Xie to read "Xue Hai Wu Ya", but this person has nothing to do with Lao Xie at all, and he probably doesn't even know him!

As a result, scrolling down, Liu Yuxin was completely dumbfounded.

Why are there so many shares of "The Boundless Learning Sea"? !

There are acquaintances I know, some I don’t know, some are in the game industry, and there are friends in other industries!

If it's just one or two, it can be said that they discovered the game "Xuehai Wuya" by chance, but so many people are sharing it, which is very strange!

Liu Yuxin hurriedly opened "Xuehai Wuya" in the game market to check the data, and found that something was wrong!

"Wait, why did the downloads skyrocket so much?!"

Liu Yuxin was startled. He remembered that when he watched it after get off work yesterday, the number of downloads was not very high. Why did he watch it in the morning, and the number of downloads skyrocketed by more than ten times? !

And the comment area seems to be completely lively, and there are still many people claiming to be "the "Best Debater" tour group"? ?

Liu Yuxin was completely stunned, what is going on?

This is it?

Of course, Liu Yuxin is very clear that the popularity of a game can be spent with money. As long as there is enough publicity funds, whether it is buying trending searches, advertising or other means, it can instantly attract the attention of players and push the popularity up.

After all, this is the case in the Internet age, and there are many ways to catch players' attention.

But with the little money Director Xie got, do you want to push "The Boundless Learning Sea" to this level overnight? That's almost impossible!

According to the conventional promotion method, whether it is buying recommended positions, advertising or buying volume, it is a continuous promotion process, and the data is gradually increasing. The feeling of such an overnight explosion is more like some variety shows. A few pictures, a popular search, and suddenly the popularity rose!

Just like in a previous variety show, it was because one of the contestants was so beautiful. After taking a few pictures, the audience was amazed and reposted everywhere. Therefore, the show that was not too popular became popular overnight.

Of course, there must be hype here, but the premise of the hype is that it really has this potential!

Liu Yuxin was so angry that he scratched his hair. He couldn't understand, what happened to "The Boundless Learning Sea"? Why did it become so hot in one night?

The point is, this is the second day after it goes online, there is a trend of swiping the screen of the Moments. If it develops further, is it still worth it? !

...

Not only Liu Yuxin was dumbfounded, even many people in the project team of "Xuehai Wuya" were also dumbfounded!

At work the next day, Zhong Ming hadn't even sat down at his desk when he heard Zhang Xiaowen bluffing.

"Hey, another friend posted on Moments, and he also started playing "Xue Hai Wu Ya!"

"That's right, my friend is the same, and he also posted on Moments!"

"Damn it, my ranking in the circle of friends fell from the first place to the 20th place in the blink of an eye. Are these people crazy?! Did they do all the quizzes without sleep all night?"

"Don't tell me, I'm a bit poisoned. I played our game until two o'clock last night. If I wasn't really sleepy, I would be able to reach the diamond rank today!"

"I want to ask weakly, is our project popular? Why did our circle of friends become full of our game overnight!"

Many people even wondered, is this true? This is not a dream!

Last night, not many people actually shared it, because "The Best Debater" was only broadcast at 8 pm. But this night passed, and by the time I went to work in the morning, the sharing of "Xuehai Wuya" in the circle of friends had the momentum of occupying half of the country!

Seeing Zhong Ming coming, Zhang Xiaowen quickly stood up: "Brother Zhong, did you check Moments? Our project is really popular! I can't believe it!"

Zhong Ming sat down at his desk: "What's unbelievable? We worked so hard to share so much content just for this kind of communication effect."

Zhang Xiaowen said: "I know, but there are not one thousand but eight hundred games with Moments sharing function, right? But it is basically useless. Players post Moments and quickly delete them, all for a reward. That's all. Unlike ours, players not only post in Moments, but also share in groups! The most exaggerated thing is that two friends privately chatted with me to post "Xuehai Wuya" sharing information, which is simply outputting face-to-face. !"

Zhong Ming smiled: "Because the capacity of our game is small, you can open it directly in the chat software, click and play, and it is suitable for all ages. Anyone can enter and answer two questions to test their knowledge reserves. Ranking function It can also stimulate everyone's comparison psychology, and what's so strange about triggering this kind of diffusion?"

Zhang Xiaowen slapped his forehead: "Hey, so according to this, isn't it superfluous for us to sponsor "The Best Debater"? The money is wasted?"

Zhong Ming was so angry that he wanted to knock him: "You are just picking up the bowl to eat, putting down the chopsticks and scolding your mother! Our game does have the property of easy diffusion, but where did the first batch of core players come from? The main reason is "The Best Debater" "It was brought to us! Most of the viewers of this show are high-quality users, who can answer a question for an hour. If it weren't for this group of core players, how could it spread so quickly?"