Restart the Gaming Era

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The next day, it was time for lunch again.

Lin Xiaoguang brushed his bracelet while walking towards the internal staff restaurant of Moya Technology, always feeling as if he had forgotten something.

Work matters?

It does not seem.

He flipped through the APP list of the bracelet, saw the newly installed "Dawn Era" yesterday, and suddenly thought: Oh yes, it seems that this game will have some kind of event at noon today?

He couldn't remember the specific event for a long time, but he had a vague impression that the officials in the legion had been frantically swiping the screen yesterday, saying that there was an event at 12 o'clock today, and hoped that everyone could participate.

When Lin Xiaoguang came to the restaurant, it was all a buffet. Like other employees, Lin Xiaoguang took the plate and took some food by himself, including a few small pieces of barbecue, some vegetables and fruits.

If they are employees who have just joined Moya Technology, they may eat a lot of meat, but Lin Xiaoguang, like many old employees, has already eaten too much, but he cares more about his health.

During this process, Lin Xiaoguang met several acquaintances and greeted each other.

Then, Lin Xiaoguang found a good place by the window and started eating.

Just open the bracelet to see what kind of activities "Dawn Era" has.

A mobile game gives players a feeling of freshness in the early stage, but it often also carries a sense of strangeness. This kind of strangeness will form a kind of repulsion, which makes many people not want to click on it after an overnight stay. This is also the reason why the retention rate of many bracelet games is so low the next day.

This is different from console games. The beginning of a console game often allows players to familiarize themselves with all the operations, and then guides players to go deeper through plots and stories. As long as the game is not too difficult, most players can stick to it. customs clearance; while the bracelet game is completely different, it wins by the gameplay, not the plot.

Winning with the gameplay means that the bracelet game must constantly open up new gameplay, and players must continue to learn new knowledge. Even if the bracelet game is easy to play, the process of learning new knowledge is quite painful. And this "new gameplay" will naturally give players a sense of strangeness.

Now Lin Xiaoguang also encountered this strange feeling, but the game also exudes a strong attraction, attracting him to play the game subconsciously when he has nothing to do to brush his bracelet.

After entering the game, there is an icon reminding in a conspicuous place: [Legion Trial], as for the Legion and World channels, it is very lively, and a lot of information quickly swipes the screen; the former reminds everyone to go to the Legion Trial immediately, while the latter Probably some people who are waiting for the resurrection time are chatting.

Anyway, the current server is unexpectedly lively.

Although it was only in the testing stage in name, Zhong Ming did not limit the number of servers, so Lin Xiaoguang would not queue up. That is to say, when enough players enter the current server, the next server will be opened according to the time to ensure that the players will not be crowded and queued.

In this way, in fact, most of the servers did not reach the limit load, but Lin Xiaoguang still felt that the game was very lively, even more lively than many mobile games with full servers!

This is because the large-scale group activities have fully mobilized the enthusiasm and sense of participation of the players. There are still so many players, but there are more people talking, which naturally looks lively.

[Legion Trial] itself is not a particularly new way of playing, in fact, it is the world boss that many games have done. Players enter a separate instance to challenge the boss, and the points are determined according to the damage caused to the boss. Points have a ranking.

Although the gameplay is not new, the rewards are really good. The interface clearly shows the best reward for this event. It is a boss that has shrunk many times. The name is "Miniature Omnic Commander X1300", and this thing is purple. Qualitative, type is follower.

The so-called follower refers to a character that can be directly brought into a multiplayer instance, but the difference between it and a character is that it cannot appear as a main character, cannot be manually controlled by players, and cannot be used as a player image for GVG Combat, can only appear in the copy as a helper, and can provide certain buffs to other characters of the player.

But as a helper, it has a higher combat power than most of the current normal characters. If you use it to brush the dungeon, you can definitely get rid of others by a large margin.

The activity time is not long, only 10 minutes in total, and the four stages are over.

Lin Xiaoguang looked at the rankings, and found that his own ranking was not high among all the rankings. He was out of the top 500, and he only received a very ordinary reward. However, his legion was still doing well, and got the fifth place.

But what is more important is the most precious reward. After the event, the system prompts that a player of Lin Xiaoguang's legion has won this reward!

This player made the final blow to the boss. I don't know if it was a time lag or because of luck. Mostly it was because of luck, because his combat power is not high.

"6666 really fell!"

"congratulations!"

"Are you going to sell it? Take it at a high price!"

In the world channel, several other members of the legion expressed that they wanted this item and asked if it was for sale. As a result, the player quickly replied on the world channel: "It was photographed inside the legion, thank you."

There was only envious voices left on the world channel, while the army's internal channel became lively.

After obtaining this rare drop, the player will have three choices: use it for yourself, auction it in the legion, or put it on the auction house.

Drop is an item, but it will be permanently bound after use. If it is a rich player, it will definitely choose to use it for itself without hesitation, but it is obvious that this buddy is not a rich man, he is just lucky.

Listing on the auction house means that this item will be bid by all players in the whole server, and it may indeed sell for a higher price, and all revenue will go to the auctioneer after taxation, but this buddy is one of the officials of the legion, for the development of the legion , he sacrificed a bit.

Several local tyrants in the legion soon began to bid continuously, and finally, this little thing was sold at a price of 10,000 star diamonds—according to the conversion rate between in-game currency and real currency, it is approximately equal to 1,000 yuan.

After all, it is the first rare drop in the entire server, and several local tyrants are eager to get it.

Soon, the event ended. Lin Xiaoguang originally thought it was over, but he did not expect to receive a special message from the legion, to the effect that in the previous legion trial, he received a reward of 240 star diamonds.

"so much?!"

Lin Xiaoguang was taken aback, 240 star diamonds, equivalent to 24 yuan, and this was just an event that lasted about ten minutes!

24 yuan for ten minutes? The money in this game is too worthless, right?

According to this kind of reward rate, players can get four to five hundred star diamonds for free every day, which is equivalent to forty or fifty dollars. Then, except for the local tyrants who spend a lot of money, who would put money into the game? If you charge a few yuan or dozens of yuan, you can't even splash it!

But after clicking on the reward details, Lin Xiaoguang understood that this was obviously a well-thought-out strategy.

Among the 240 star diamonds, a small part comes from the legion ranking rewards of this event, and the other part comes from the little thing in the auction—the 10,000 star diamonds will not be sold like the auction house according to the rules of the internal auction. The same tax is drawn, but only 30% of the income is given to the auctioneer, and the rest of the income is distributed to all the people in the legion who participated in the event according to the contribution value.

This is the case of individual drop, and there is another case of legion drop, that is, the legion drops this reward as a whole, then it will be directly auctioned by the legion, and the auction proceeds are equally divided among all participants.

In other words, Lin Xiaoguang was lucky to get 240 star diamonds this time. They just got the only rare drop in the whole server, and the money from the auction of rich players flowed into the hands of ordinary players in the form of dividends.

Lin Xiaoguang clicked on the recharge page of the game, studied it carefully, and soon discovered a problem.

That is, in this game, it is almost impossible to directly sell things related to combat power!

There are only three gears for the basic recharge of the game, which are the lowest first charge of 10 yuan, the higher monthly card of 30 yuan, and the higher lifetime card of 98 yuan, and the rewards of these three gears are Very good value for money.

The first charge gives a unique character and a good set of equipment at the beginning, which is of great significance in the early stage; the monthly card of 30 yuan can receive a lot of star diamonds every month, and the number of extra star diamonds given away is far more than other recharge methods ; while the lifetime card of 98 yuan can receive a certain amount of star diamonds every day. The monthly card and lifetime card also have some exclusive extra rewards, and the rows of props look very cost-effective.

In addition, players can freely choose the amount to recharge, and the recharged money will be converted into star diamonds according to the ratio of 1:10. But there are not many places where these star diamonds can be spent. There are no crazy gift packages like in other games, and even the in-game store is not very conspicuous. After clicking in, only a few pieces are sold. Consume props.

As for recharge and consumption activities, there is even no such thing.

For local rich players, it is true that they can recharge thousands of dollars at once, but there are only two better ways to spend the money: the first is to draw cards, and the second is to buy in-game items, such as the one that dropped today. Rare followers.

Lin Xiaoguang is very sensitive to games. Although he is not specialized in bracelet games, he quickly saw through such a simple consumption trap.

On the surface, this seems to be a very unconventional approach, and it is also very unreasonable. Because this setting does not conform to the consumption habits of local tyrants.

After recharging, there is no way to buy some cheap and cost-effective gift bags, basically there is no discount; and ordinary players don’t need to continue to charge money at all, they only need to participate in activities every day to earn dividends, which is more than the stars earned by themselves. Drill more. It seems that various aspects are persuading people not to use krypton gold?

But digging deeper reveals that this is not the case at all.

In fact, the game "Dawn Era" only encourages players to recharge in four levels: 10 yuan, 30 yuan, 98 yuan, and positive infinity.

Relatively speaking, "Dawn Era" has half-abandoned the consumer group of around 130 to 400. Around 400 to 1000, it doesn’t make much sense to recharge in this game, it only makes sense if it exceeds 1000.

Obviously, this game has thoughtfully designed four gears for ordinary players: 10 yuan, 30 yuan, 98 yuan, or 30+98 yuan.

All four gears are very good value.

But once it exceeds 130, you will no longer be able to obtain such high-value recharge income. Instead, it is more cost-effective to continuously participate in activities in the game and obtain dividends.

Lin Xiaoguang put down the fork, tapped the table subconsciously, thinking why Zhong Ming did this.

Soon, he figured it out. Zhong Ming probably deliberately gave up the income from 130 to 1000 in order to build a more stable in-game ecosystem. In other words, there are only two goals of Zhong Ming: one is to tempt every player to recharge 10 to 130 yuan as much as possible, and the other is to keep local tyrants in the game for as long as possible and continuously provide uncapped Game recharge.

This approach is obviously much more sophisticated than the general recharge trap.

The original recharge trap was originally just a step-by-step induction, such as from 10 yuan, to 30, to 98, and then to more... These are all done step by step, and each gear is prepared for players. award.

But the problem with this is that, precisely because each gear must prepare enough attractive rewards to stimulate players to recharge, the improvement in combat effectiveness produced by stacking these rewards is also amazing. In other words, in this traditional model, there is a huge gap between players who charge 100 yuan and 1,000 yuan, so the gap between local tyrants and ordinary players will be expanded exponentially Lift.

Zhong Ming's approach obviously provided buffer space for this problem. Local tyrants can still widen the gap with ordinary people through a large amount of recharge, but their combat power will not expand to the point where one person can overthrow the entire army.

In other words, local tyrants and ordinary players are assigned different roles by Zhong Ming with ulterior motives. In the entire game system, a healthy symbiotic relationship has been established through the mutual flow of resources.

Take the current situation as an example: local tyrants charged 1,000 yuan, bought a very cherished unique drop, and gained a sense of satisfaction; while ordinary players got dividends for participating in activities, in their view, star diamonds It is real money, which is the same as the money obtained by recharging. They can also improve their combat power and gain a sense of satisfaction.

And the most important thing is that Zhong Ming still received 1000 yuan, not a single penny was missing. Of course, there may be less recharge income from ordinary players, but it doesn’t matter. This loss is of course not worth mentioning in the face of a larger player base and a more durable and stable player ecology.

In this complete ecological cycle: the local tyrant gets what he wants most, which are rare drops and everyone's attention; ordinary players get what he wants most, which is dividends, which allow him to spend money without spending money. In the case of money, you can also get those good things that can only be bought after recharging; and game companies also get what they want most, which is a stable ecology and income.

In traditional games, local tyrants and game companies often benefit, while ordinary players suffer. As a result, the game's ecology will collapse sooner or later; but in "Dawn Era", the interests of the three are well balanced, and everyone Very satisfied, this is something that shocked Lin Xiaoguang very much.