Restart the Gaming Era

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"Are you still here?" Zhong Ming smiled.

"Don't come, don't come, you bully!" Tian Yuan angrily deleted the progress of the game directly, "I have charged so much money and still can't beat your white cards, your game is not balanced enough Big problem!"

Zhong Ming didn't know whether to laugh or cry: "I said that you are really difficult to serve. Before you said that ordinary cards can't beat rare cards. The game krypton gold is too powerful and it's too unfriendly to free players. Now that white cards can beat rare cards, you said it's balanced. Sex problem? How about I use a rare card and you try a white card?"

"I don't! Why isn't this restaurant serving food yet? It's so slow." Tian Yuan immediately started talking about him.

Tang Ying also smiled: "You guys have only been calling for less than three minutes, so it's too much to think that the restaurant will serve the food."

Tian Yuan looked at Tang Ying speechlessly: "Where are you from!"

She paused and said to Zhong Ming: "In short, there is something wrong with your game!"

"Isn't this already cheating four or five hundred from you? It's very successful. If everyone who doesn't like this game can earn four or five hundred, that would be great." Zhong Ming smiled.

Tian Yuan: "..."

Very angry! After charging the money, I was caught!

Indeed, this game is not fun, how do you pay for it?

Either you are stupid and abused for charging money; or it is this game that you actually want to play. There are only two situations, choose one of the two, you choose.

"Me, me, me, I'm just an exception! My deposit alone doesn't mean anything. There is something wrong with the design of this game!" Tian Yuan had no choice but to change directions and try to get back to the game.

"Well, tell me, designer Natian, what's wrong with the design?" Zhong Ming looked at her with a smile.

Tian Yuan thought for a while: "First of all, the gameplay is single, and there is only one gameplay of the arena. Secondly, it costs money to open all the boxes in this game, which makes people feel very bad. Oh and also, this game The gameplay is too unfamiliar, and it will be difficult to understand when you get started at the first time."

"Tut tsk tsk." Zhong Ming's eyes were full of meaning.

Tian Yuan felt a little guilty: "I... am I wrong?"

"Of course it's not right. Don't call yourself a game designer when you go out in the future. It's shameful." Zhong Ming smiled.

Tian Yuan's face flushed slightly: "I'm in a designer group, and there are many people in the group who say the same!"

Zhong Ming sighed: "Let me tell you, don't go to the street group and chat less, whoever is really capable designers will go to the water group if they have nothing to do? You always follow them, and you end up confusing yourself Once you go in, you always receive wrong thoughts, how can you have a good one?"

"..." Tian Yuan found that she couldn't refute it. Indeed, compared with Zhong Ming, those designers in the group were several levels behind.

"If you think about it, you will know that these reasons are not valid at all. For the single gameplay, first of all, you need to know why we criticize a game with single gameplay? Because the single gameplay means that it brings players a repeated game experience. He It will quickly lose interest in the game and accelerate the loss. In the final analysis, what we want to avoid is 'repetitive game experience', and 'single gameplay' is just one of its manifestations."

"And "City Defense War" has a single gameplay? On the surface, it seems that there is only this map, but if you think about the popular card games abroad, or some classic competitive games now, isn't it all a set of cards? , a picture? The fun of this kind of game lies in the content. There are so many cards in "City Defense War", which can form so many rich card groups. Different card groups play differently after encountering each other. See When the opponent puts down a card, you have to think about how to solve it, this is real-time, and every game will be different.”

"So, the so-called 'single gameplay' is just a superficial look. "City Defense" is a game with rich game content and game experience. Just studying the combination and usage of these card groups can be studied for several months. , What this brings to players is not a repeated game experience, and it is impossible to talk about a single gameplay.”

"Uh..." Tian Yuan scratched her chin, trying hard to digest Zhong Ming's message.

Zhong Ming continued: "It feels bad to spend money to open the box... well, you should think about it from a different perspective. There are two ways to open the box, one is based on time, and the other is based on money. You carefully Think about it, in a competitive game like "Road to the Gunslinger", will you use time to open boxes to get skins? Some don't allow it at all, while others allow it, so it must be a card level. There is only one box at the first level. There are also many foreign card games that throw you two tasks every day. After the tasks are completed, you will be given two card packs symbolically, and it is impossible for you to get unlimited cards. Pack it?"

"To ensure the rights and interests of krypton gold players, the acquisition of resources must be controlled. Otherwise, after a day's liver, ordinary players will get dozens of boxes that are directly the same as the krypton gold player's card group. Then who will charge money? Just find The studio did it. This box is a way to control the output of resources. Tyrants who can’t wait will spend money, and casual players who have more time will wait for the box. The opening time of a box ranges from 3 to 8 hours. At this time, this time can be halved. One day plus 10 crown reward chests and free wooden boxes, players can open seven or eight boxes. If you think about it carefully, is it really bad? The feeling of opening the box should be good. Right?"

"Finally, there is the issue of gameplay innovation. This game has gained so much attention precisely because the gameplay is different from other games. Moreover, this game is a standard type of game that is easy to learn and difficult to master. Anyone can It's very easy to get to its gameplay. Beginners don't need to memorize some special rules at all. There is only one rule, which is to put your own soldiers on the map. How easy it is to get started. Innovative novelty plus getting started It's easy, this is obviously a good thing, how could it become a shortcoming."

Tian Yuan was at a loss for words for a while, and suddenly felt that what Zhong Ming said made sense!

Sure enough, looking at the problem from a different angle, the conclusions drawn will be completely different. Looking at it now, it seems that Zhong Ming's view is indeed more correct?

"Wait, I still have a question, is your game, do you care about money?" Tian Yuan asked.

Zhong Ming showed a meaningful smile: "What do you think? This is an out-and-out krypton game, can you not encourage people to krypton gold?"

"However, I always feel that the ideas of krypton gold are contradictory. There are free boxes and daily ten-crown treasure boxes. These are online benefits for all players. I understand this, but I always feel that in this game, the krypton is too little to keep up with." Krypton is no different, but with four or five hundred krypton, the number of trophies goes up, and you will meet an opponent with two or three thousand krypton, and you still can't beat..." Tian Yuan said.

Zhong Ming smiled: "Of course there is an optimal solution for Krypton Gold in the game. Of course you can play without spending any money. As long as you have a little liver, you can also use some common card groups to make it up, and then go to the treasure chest to open more advanced cards. I have proved before that common cards can beat rare cards, provided that your common cards are of a higher level and have certain skills."

"If you plan to krypton a little, then there will be an exclusive gift pack for each arena level. You can only buy this one, which is the most valuable. The exclusive gift packs for the third-tier arena in the front are all 10 yuan, and they will be upgraded to 20 yuan later. , 30, 60, step by step, even if you bought all the exclusive gift packs, about 200 yuan is enough for you to reach the seventh-level arena, which is considered to be a relatively deep game, so the price is not high? "

"If you are really rich, then go to Kejin to spend money. The biggest lightning treasure box in the game will give you a lot of tokens, gold coins, drawn cards and opportunities to exchange cards, which can almost guarantee you The card group and level have an advantage."

"Look, zero krypton, small krypton, and heavy krypton players actually have the most cost-effective recharge methods, and the things they buy are basically super-value. Our goal is to ensure that players spend money and time. Better card groups and card levels, but also guarantee the weight of player skills in the game, so that players with slightly inferior card groups can also win through technology."

"And you didn't realize that your winning percentage is actually quite high?"

Tian Yuan thought about it carefully: "Oh...you mean quite tall?"

"More than 50%, about 60%." Zhong Ming said.

Tian Yuan nodded: "Yes, but I spent money!"

Zhong Ming smiled: "You did spend money, but the main function of the card group that you spend money to upgrade is to improve your arena level! The arena you are in now is basically players with the same level as you, or It’s just that you have as much krypton as you, or they are better than you, or they have better skills than you. At this time, you can still guarantee a 60% winning rate, what does it mean?”

Tian Yuan: "It explains... I'm lucky?"

"It shows that the system has a corresponding mechanism! We have added some mirror AI in the game to ensure that each player encounters most of the enemies that are real players, and at the same time let them encounter some AI after kneeling. , The winning rate has always been maintained at around 60%, and the mentality will not explode because of continuous kneeling. Do you understand?" Zhong Ming was a little speechless at Tian Yuan's lack of understanding.

"Ah? Isn't that fake?" Tian Yuan's eyes widened.

"What kind of fraud, the essence of game design is to provide players with a better gaming experience, and one of the ways to provide gaming experience is to fake. You, there are still many things to learn!"

Tian Yuan pursed her lips, completely convinced.

Sure enough, it is useless to spend a long time in the designer group with the street designer Shuiqun, and the conclusions drawn are completely wrong. Listening to Zhong Ming's simple ten-minute talk now, many problems before have been explained thoroughly.

While the two were talking, the food had already been served, and Tang Ying smiled and said, "Okay, okay, Teacher Zhong's class is over, let's eat!"

...

In Zhong Ming's view, the "Royal Clash" in the previous life, as a global hit game with a monthly turnover of more than 100 million US dollars, is of course an excellent work, but there are still some small problems.

These small problems are mainly due to the failure to take care of the player's mentality, and this is also the defect of the original design team.

Two of the simplest examples, one is to cancel the wooden box that can be opened for free, and the other is to block the function of in-game communication. Players have repeatedly called for it countless times before it was released.

In addition, many players in the game often experience such things as kneeling five times and kneeling six times in a row. Sometimes they encounter enemies with stronger decks in a row, and often there is a trace of blood in the enemy's tower, but they themselves are overturned. , and at this time the other party will often send an expression, which makes people's mind explode.

These similar problems, in Zhong Ming's view, are the most fatal problems of the game "Royal Clash" for novice players, but the design team is not well aware of this, and the function of blocking communication within the game has not been launched for a long time , It can also reflect the problem of the design team in some aspects: they don't pay special attention to the player's mentality.

This is a common problem of foreign designers, that is, they unconsciously design games to be more hard-core.

To give a relatively simple example, "PUBG Mobile" was made by foreigners, and all 100 people were real people. After getting it in China, domestic designers immediately filled the mobile game with robots.

look silly? True, but the experience of the game is exponentially improved for newcomers and casual players alike.

Among 100 real players, only one person can eat chicken, so the probability is very good: for an ordinary player or a novice player, his KDA is probably lower than 1, or even 0.1 or 0.2. Only one time can be lucky to kill a person, and their chicken eating rate is much lower than 1%. It may take two hundred shots to eat chicken once.

So what's the fun in this game? Constantly dying to hone your skills? Indeed, this is the fun of hardcore players, but for players who just want to seek entertainment in the game, this is a naked dissuasion.

Under this system, the players at the bottom of the pyramid will slowly lose because they will never be able to kill people or eat chickens, so the whole system will gradually start to collapse from bottom to top.

The solution is to add another layer below the bottom players in the pyramid. They will always give away heads and equipment. They guarantee the game experience of the bottom players. They are robots.

When Zhong Ming was working on "City Guard Battle", he also took similar measures to take care of everyone's feelings as much as possible.

The free wooden box is still there, and the communication system in the game can be blocked. After the player knelts, he must be matched with the AI ​​to comfort him. The AI's acting skills are very good, and the player will not be able to detect that the opponent is an AI at all. It just releases water at critical moments. One click, so that players can experience the thrill of a narrow victory.

Moreover, the winning rate of all players is basically maintained at around 60%, but the number of trophies added when players defeat different enemies is slightly different. If the player can only abuse the AI ​​but can't beat the player, although the winning rate is 60%, his number of trophies will not increase, and he can only stay in the arena of the current level.

Of course, as the player's game time increases, the card level increases, and the card group becomes more complete, the player will almost certainly be able to play in the advanced arena, but for those players with average skills, time, and krypton gold, the time is relatively short. Just a little longer.

In addition, in a two-player game, if a player's teammates quit the game midway, the player will be compensated with a small amount of gold coins as a comfort.

And the player who quits in the middle of the two-player game will be suspended for one hour in the two-player mode and given a warning by the system. If you withdraw multiple times in a two-player game, the suspension will be continuously increased.

In this way, the game experience of the two-player mode is relatively improved.